60 million women use Internet to manage everyday life: Survey

Indo Asian News Service
20 June 2013

New Delhi, June 20 (IANS) Out of the total 150 million Internet users in the country, around 60 million women in India are now online and use the online medium to manage their day-to-day life, according to a survey conducted by Google India.

The web search engine released a report titled "Women & Web study" Thursday to understand the Internet usage pattern and its influence on purchase decisions of women using the online medium in India. It reveals that around 60 million women use the Internet to manage their day to day life, said a statement.

In terms of top searched categories by women on Google in India, apparels and accessories were on top followed by food and drink; baby care; hair care; and skin care.

The study also revealed that skin care, hair care, food and drink were the fastest growing search categories, with queries coming from mobile phones growing rapidly and accounting for almost 25 percent of total query volumes in these categories.

"With the report it is clear that the Internet is empowering Indian women with easy access to information and helping them to make more informed decisions in their day-to-day life," said Rajan Anandan, vice president and managing director, Google India.

With an easy access to the Internet at homes, cyber cafes, offices and growing adoption of smart phones, the medium is becoming favourite to choose the right product.

The study revealed, that women who are online, are relatively more affluent and younger.

The Study was compiled by Google India, by combining Google search query data in India for Apparel and accessories, food and drinks, baby care, hair care and skin care product categories along with TNS Australia research conducted online over 1,000 women in the age group of 18 to 65 and industry reports.

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