When it comes to Aamir Khan, out-of-the-box film promotional strategies before the time of the release is not a surprising thing to hear. This time, Aamir has decided to promote his film Talaash only at night. Apparently, night almost plays a significant part in the film and most portions have been shot from 11 pm to 4 am. Talaash showcases the underbelly of Mumbai and has been shot in and around Grant Road, Parsi Colony in Dadar, Madh, Fort and Kamatipura. Aamir's character, Inspector Shekhawat, plays a person who cannot sleep at night and is glued to the investigation at hand. 'Talaash', directed by Reema Kagti, and starring Aamir Khan, Rani Mukerji and Kareena Kapoor, is set to release on November 30.