Actor-producer Aamir Khan, who is said to be quite choosy about the products he endorses, has been signed up by Godrej to be its brand ambassador, sources claim.
In a statement, Shireesh Joshi, the head of strategic marketing of Godrej said that the objective of the campaign is to increase the emotional connect for the brand by leveraging an innovative product portfolio. On his part, Aamir Khan said that he was quite pleased to be associated with a versatile and dynamic brand like Godrej. He further added that he loved the creative idea of the campaign, which he said was challenging and full of humour.
Aamir will be next seen playing the antagonist in YRF flick Dhoom 3, which also stars Katrina Kaif, Abhishek Bachchan and Uday Chopra.