Is Aamir Khan under-promoting TALAASH?

By Joginder Tuteja, Glamsham Editorial

Just around 10 days to go and Aamir Khan is not yet out full throttle for the promotion of TALAASH. While the man has been known for being a marketing and promotion genius as far as release of his films, whether as an actor or as a producer is concerned, it has been rather uncharacteristic of Aamir to be relatively quieter as far as his upcoming suspense drama is concerned.

"Leave aside his big ticket films like 3 IDIOTS and GHAJINI where he went all out to reach out to his audience weeks in advance with some innovative campaigns; he has been quite vociferous for his productions as well. He delayed DELHI BELLY by a year but made sure that it had a super hit written all over it on its release. No one would have expected a non-starcast satire like PEEPLI [LIVE] to even make it to theatres but he ensured that the film got critical as well as commercial acclaim. Even for DHOBI GHAT, he carefully planned a strategy for the release and never allowed his superstar status to hog the limelight," says an expert.

However indications are that Aamir won't quite be aggressive for TALAASH and as expected, there is a strategy behind that as well. As per the makers, keeping promotion under check is the need of the hour since the film is a suspense drama. Hence, instead of exposing the film's leads too much and the slight possibility of certain elements from the plot being revealed, it has been consciously decided to keep everyone and everything under the wraps.

Says an insider, "In any case people would come and watch the film so why overdo the act? Not every film requires Aamir to go all out just by himself. Some films need to be nurtured and TALAASH is one of them.

More on bollywood at glamsham.com

Most Viewed

  • Dum Laga Ke Haisha Star Bhumi Pednekar Has Lost Weight!
    Dum Laga Ke Haisha Star Bhumi Pednekar Has Lost Weight!

    Bhumi Pednekar made her Bollywood debut opposite Ayushmann Khurrana in Dum Laga Ke Haisha doesn’t actually look even tiny bit close to her character from the movie. The reason why we didn’t see Bhumi come in front of media to interact, as her character and role in the film was kept a secret from audiences. …

  • Swine flu hits Sonam, Vidhu Vinod Chopra & family
    Swine flu hits Sonam, Vidhu Vinod Chopra & family

    Actress Sonam Kapoor who was diagnosed with swine flu on Friday was moved to Kokilaben Ambani Hospital in Mumbai. …

  • Sunny Leone Recreates Zeenat Aman’s Hot Look!
    Sunny Leone Recreates Zeenat Aman’s Hot Look!

    For her upcoming film Ek Paheli Leela, Sunny Leone has recreated Zeenat Aman’s iconic look from Satyam Shivam Sundaram where she’s shown to be wearing a white sari. Elaborating on the look, director Bobby Khan says, “The way SSS captured Zeenatji’s beauty was beautiful. When I bounced the idea off Sunny, she immediately approved. Our film has glamour but we’ve kept Indian sentiments in mind, which is why she wore a spaghetti top with her sari.” Directed by Bobby Khan starring Sunny Leone, …

  • Sunny Leone does a Zeenat Aman; wears transparent saree!
    Sunny Leone does a Zeenat Aman; wears transparent saree!

    T-series' upcoming film EK PAHELI LEELA has been creating buzz for quite some time now. …

  • When Sonam Kapoor Crashed Out On The Sets Of Prem Ratan Dhan Payo
    When Sonam Kapoor Crashed Out On The Sets Of Prem Ratan Dhan Payo

    Seems like Actress Sonam Kapoor is having her hectic schedules these days. She is been shooting in Gujarat with actor Salman Khan for their next film of Sooraj Barjatya’s Prem Ratan Dhan Payo. Take a look at the photographs of Sonam Kapoor, she just crashed out, looking so comfortable, she took a quick nap on the sets of Prem Ratan Dhan Payo. Sonam Kapoor has been attending various events and award shows and equally she is managing her shooting of her upcoming movie Prem Ratan Dhan Payo with …

  • Why Is Salman Khan Sniffing Camphor And Cinnamon?
    Why Is Salman Khan Sniffing Camphor And Cinnamon?

    We had recently reported that Sonam Kapoor has tested positive for Swineflu, and after spending a brief period at Sterling hospital in Rajkot, she has been moved to a suburban hospital in Mumbai. After Sonam was diagnosed on the sets of Prem Ratan Dhan Payo, the crew has obviously been on high alert and everyone has been tested. The team is currently shooting in the garden owned by Maharani of Gondal, Kumud Kumari. …

  • Oops! Sonakshi Sinha Does It Again!
    Oops! Sonakshi Sinha Does It Again!

    Sonakshi Sinha never goes out looking for trouble, because trouble usually finds her. The actress broke her hand again! Sonakshi Sinha took to her Instagram account and posted a picture of her injured hand, wrapped in pink bandage. Last night, on Friday, Varun Dhawan threw a Badlapur success bash and the actress, like a good and supporting friend, made it to the party, even with her broken hand. …

  • Pooja Misrra Sues TV Channel: Claims 'Farah Ki Dawat' Was Her Concept
    Pooja Misrra Sues TV Channel: Claims 'Farah Ki Dawat' Was Her Concept

    The controversial Pooja Misrra, who became an overnight sensation after participating in Bigg Boss Season 5, has sued a renowned TV channel for allegedly stealing her concept of a cookery show, which is now being hosted by Farah Khan (Farah Ki Daawat). In a legal notice sent to the TV channel, which airs the show, Pooja's legal representatives have said, ''All boundaries of professionalism and decency were crossed when Colors went ahead and plagiarized 'Pooja Misrra Productions 'maiden cookery …

Loading...