Amidst competition, BAJATEY RAHO all set to do another CHALO DILLI?

By Joginder Tuteja, Glamsham Editorial

Even though as many as eight films are releasing alongside BAJATEY RAHO, those associated with the film are still treating it as a well calculated and thought of decision. While being obviously careful about arriving in the middle of a crowd, director Shashant Shah and producer Krishika Lulla have good reasons to believe that all should eventually be well.

"Shashant and Krishika aren't new to this phenomenon though when it comes to release of their films. Their last, CHALO DILLI had come with five other films and still come up trumps. It is a matter of a better product doing all the talking," comments a source.

This indeed is true because on its release, CHALO DILLI had films like SHOR IN THE CITY, I AM, NAUGHTY @ 40, MEN WILL BE MEN and QUEENS! DESTINY OF DANCE to contend with. However its eventual box office outcome was more than double of sum total of these five films.

"No wonder, it is a deja vu of sorts for BAJATEY RAHO team as it finds itself engulfed by six other films, namely NASHA, BUDHHA, EK BURA AADMI, ISSAQ, LUV U SONIYO and OOPS A DESI. However most of these have a budget of less than 10 crores and aren't expected to see a widespread release. Though it appears to be a crowd, the fact remains that BAJATEY RAHO and to an extent ISSAQ would get the best and most widespread release," the source adds.

This is the reason why Shashant is taking it easy and letting his producers battle their way through the Friday release.

"I trust my producers (Eros) really well. They are players in this game for a very long time and know what they are doing. I have been assured of maximum eyeballs," says Shashant, "This worked for me in CHALO DILLI as well. Also, as long as we are not taking on a real biggie, it is fine."

He adds, "Not that I haven't been a part of professional hara-kiri once. I remember my DASVIDANIYA not really covering the distance since my producers released it alongside (Karan Johar's) DOSTANA."

More on bollywood at glamsham.com

--

Did you know that you can get stories like this on the Yahoo mail app?
Download it here.

Latest News

  • Mayweather versus Pacquiao packs a pricey pay-per-view punch
    Mayweather versus Pacquiao packs a pricey pay-per-view punch

    By Mary Milliken LOS ANGELES (Reuters) - Guadalupe Jaimes, a Chicago roofing supply salesman, calls the $100 (6,332 rupees) pay-per-view price tag for a high-definition broadcast of Saturday's boxing mega-match "ridiculous." It's a price that he and millions more will pay to watch an undefeated Floyd Mayweather take on Manny Pacquiao in Las Vegas on Saturday in one of the year's biggest sporting events. Mayweather's defeat of Oscar De La Hoya in 2007 has the buy record of 2.48 million …

  • Salma Hayek pays tribute to Lebanese roots with film of 'The Prophet'
    Salma Hayek pays tribute to Lebanese roots with film of 'The Prophet'

    By Sylvia Westall BEIRUT (Reuters) - Mexican actress Salma Hayek says her new film "The Prophet" was a labour of love that helped her explore her relationship with her late Lebanese grandfather, who adored the book that inspired it. The animated film, which draws on the 1923 book by Lebanese-born writer Kahlil Gibran, tells the story of Almitra, a headstrong girl who forms a friendship with imprisoned poet Mustafa. …

  • Two Elvis jets to grace Presley's Memphis home permanently
    Two Elvis jets to grace Presley's Memphis home permanently

    Two jets that once belonged to Elvis Presley, the Lisa Marie and the Hound Dog II, will have a permanent home at the singer's Graceland mansion in Memphis, Tennessee, Graceland said. The continued presence of the airplanes, a tour staple since 1984, had been in doubt since a partnership that owned them said last July their agreement with Elvis Presley Enterprises was expiring this month and they could be removed. Graceland said in a statement on Sunday it was "pleased an agreement has been …

  • Chris Evans is big fan of romance

    Mumbai, April 28 (IANS) Actor Chris Evans, who would be seen Justin Reardon's upcoming romantic comedy "Playing It Cool" with Michelle Monaghan, says that he is a big fan of romance. "I've always been a big fan of romance and I think this story kind of captures the idea of meeting somebody in an unexpected night, unfolding in a really pure manner. We have two characters that are damaged and each one of them was in need of an understanding of what love actually meant," Evans said in a …

  • Architect Gehry to design opera set for Berlin's Staatsoper
    Architect Gehry to design opera set for Berlin's Staatsoper

    The American architect Frank Gehry will be the stage designer of a new production of the Christoph Gluck opera "Orfeo ed Euridice" for Berlin's Staatsoper, the company announced on Monday in unveiling its 2015-2016 season. Daniel Barenboim, the Staatsoper's music director, and Juergen Flimm, its general manager, also announced a new production of Richard Wagner's "Die Meistersinger von Nuernberg" will be the season opener on Oct 3, with Barenboim conducting his 20th Wagner production for the …

  • Designer Westwood carries mutilated "baby" in anti-fracking campaign
    Designer Westwood carries mutilated "baby" in anti-fracking campaign

    British fashion designer Vivienne Westwood took to the streets of London on Monday cradling a "fracked baby of the future" in her latest show of opposition to hydraulic fracturing. The 74-year-old, known for her environmental campaigning as well as her bold designs, held a doll covered in bloodstains and with a missing hand, which campaign group Talk Fracking called a "limbless, radiation-scabbed 'Fracked Baby of the Future'". …

  • Russia's Bolshoi corrects oversight, mounts Mozart "Figaro"
    Russia's Bolshoi corrects oversight, mounts Mozart "Figaro"

    By Olga Petrova MOSCOW (Reuters) - Russia's Bolshoi theatre has a chequered history with Mozart's ever-popular 1786 opera "Le Nozze di Figaro" (The Marriage of Figaro), having not presented any version of it until 1926. Now the company presents a new staging by director Evgeny Pisarev that is intended to accent the opera's lyricism with a cast of mostly young singers, conducted by British maestro William Lacey. "I am not going to present any radical concepts about how everyone misunderstood …

  • Singer Amy Winehouse's father says new biopic misleading
    Singer Amy Winehouse's father says new biopic misleading

    By Rollo Ross and Marie-Louise Gumuchian LONDON (Reuters) - A new film about the late British singer Amy Winehouse is misleading, her father said on Monday, and the family of the six-time Grammy Award winner was disassociating itself from the production. Mitch Winehouse said he was not happy with the way the makers of "AMY", which will screened at the Cannes Film Festival next month, had portrayed him. The film was directed by Asif Kapadia, who won a BAFTA for his documentary "Senna" on the …

Loading...