Amitabh Bachchan To Endorse Cookies Next!

24 March 2013
Amitabh Bachchan To Endorse Cookies Next!

After endorsing various products from instant noodles to pens to hair oil to clothing brands, Bollywood megastar Amitabh Bachchan will now sell cookies for famous confectionery brand Parle.

Parle recently announced that it has roped in the legendary superstar Amitabh Bachchan to be the face of its new range of Gold Star Cookies. Speaking on the association with Amitabh Bachchan, Mr. Shalin Desai, the Group Product Manager of Parle Products said, “Mr. Bachchan has a magnificent personality and a strong connect among Indians across age groups. He embodies an exemplary blend of both style and performance, making him the ideal choice to endorse our products. The goodwill and reputation he has built over the last three decades compliments our own, built over the last 80 years. His remarkable appeal which spreads across all sections of people in the country, compliments our brand communication."

On his part, Big B said, “It gives me an immense pleasure to be associated with the most iconic biscuit company of India, Parle Products. From last 70 years, we all have grown up eating Parle’s biscuits and it has always been the most loved brand in the country amongst all age groups. There is hardly any other biscuit brand in India, which is as popular as Parle.  I am thrilled to begin a new journey with Parle’s Gold Star cookies and take the brand legacy ahead.”

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