Audi Hits At Rivals In Ads For 2015 A3: Video

Viknesh Vijayenthiran
29 December 2013

Audi has released a series of television advertisements for its new 2015 A3. Clearly aimed at a younger audience, the ads take a swipe at Audi’s rivals and hint at what’s to come for the German automaker’s spot for Super Bowl XLVIII. The central theme of the ads is not rushing out and choosing the wrong luxury car, suggested in the ads as being anything with a BMW, Mercedes-Benz or Lexus badge attached.

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Audi also makes mention of the new A3’s $29,900 starting price, which once you add shipping inflates to $30,795. That gets you a front-wheel-drive A3 sedan powered by a 1.8-liter TFSI engine good for 170 horsepower. Standard goodies include a panoramic glass sunroof, leather seating surfaces, Bluetooth connectivity, bi-xenon headlights with LED daytime running lights, and a six-speed S tronic dual-clutch transmission with paddle shifters.

For more on the 2015 Audi A3, check out our first drive of the sporty S3 variant.







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