Audi To Invest Record $30 Billion Through 2018

Audi will spend 22 billion euros (approximately $30.35 billion) over the next five years on new models, technology and expansion of its global production facilities to help reach its stated goal of 2 million annual sales by 2020. Buoyed by the success of selling 1.5 million vehicles this year, a goal reached two years ahead of schedule, Audi is now confident of reaching its new target but understands it needs to spend money to make money.


“We had set the goal of 1.5 million deliveries per year by 2015, but we already achieved that quite comfortably in 2013,” Audi CEO Rupert Stadler said in a statement. “We are now decisively steering towards our next milestone of two million deliveries; this is why we are keeping our foot on the gas regarding investments.”


The bulk of the 22 billion euro investment, the highest in Audi’s history, will be spent on new models and technologies. And more than half of the planned investment will go to Audi’s German hubs of Ingolstadt and Neckarsulm.


Audi has already confirmed it will launch 11 new models to help it reach its 2 million sales target, up from a current lineup of 49 models, and just this week trademark filings for potential new Audi model names were revealed. One new model that has already been confirmed is a Q1 subcompact crossover due in 2016. We’re also expecting sporty Q2, Q4 and Q6 coupe crossovers as well as a Q8 or Q9 luxury SUV.


In addition to the new models, Audi will develop alternative drivetrains including fuel cell technology. There will also be more e-tron electrified drivetrains and g-tron natural gas options.


Part of the investment will also go to fund the development of new Audi manufacturing facilities in Mexico and Brazil, both of which are expected to be operational by 2016. Meanwhile, the automaker’s second plant in China, located in the Guangdong province, will become operational next year.


_______________________________________


Follow Motor Authority on Facebook, Twitter, and Google+.

--

Did you know that you can get stories like this on the Yahoo mail app?
Download it here.

Yahoo Cricket

Latest News

  • Shirish Kunder turns 42, B-Town wishes luck

    Mumbai, May 24 (IANS) Editor-filmmaker Shirish Kunder, best known for his editing skills in films like "Main Hoon Na" and "Om Shanti Om", turned 42 on Sunday. His star wife Farah Khan along with celebrities like Abhishek Bachchan and Vishal Dadlani hoped he has a great year ahead. …

  • Allu Arjun inspires brother to sport six-pack abs

    Chennai, May 24 (IANS) Actor Allu Arjun, considered to be the first Telugu actor to sport six-pack abs a few years ago, has now inspired his actor-brother Allu Sirish to follow in his footsteps and achieve a well-sculpted body. Finally, he has shed all of it and now sports a perfect six-pack abs," a source close to Sirish told IANS. "Sirish's biggest inspiration was his brother Arjun, who sported six-pack abs for his movie 'Desamuduru' (2007)," the source added. …

  • I'm apprehensive of reaction: Big B

    Mumbai, May 24 (IANS) Megastar Amitabh Bachchan, who admits of being a victim of "fabricated accusation", says he now tries to be more "watchful" and be "apprehensive of reaction". "Having, for most of my life, been the subject of immense and completely fabricated accusation, it is of wonder to me whether there is a degree of make belief banter among the god's or the gods that make these god's, when they are in the process of allocation, representation and eventually identification," he added. …

  • Vikalp Mehta breaks out of Akshay lookalike image

    Mumbai, May 24 (IANS) Actor Vikalp Mehta, popular for doing mimicry of Bollywood star Akshay Kumar, is excited about doing "some other interesting roles" too in TV show "Hansi Hi Hansi Mil Toh Lein". "After shows like 'Comedy Circus' and 'Comedy Nights With Kapil', I am entertaining the masses with a new show titled 'Hansi Hi Hansi Mil Toh Lein', which airs on Sab TV every Sunday. "I am not only playing Akshay Kumar's roles, but also doing some other interesting roles. …

  • Big B urges fans to unfollow his fake account

    Mumbai, May 24 (IANS) Megastar Amitabh Bachchan has asked his fans not to follow a fake account in his name on micro-blogging website Twitter. …

  • Dhanush, Vetrimaaran team up for third time

    Chennai, May 24 (IANS) Actor Dhanush and filmmaker Vetrimaaran, who earlier worked in critically-acclaimed Tamil films such as "Aadukalam" and "Pollathavan", are set to team up for the third time in the upcoming drama "Vada Chennai". "I had discussed the story of 'Vada Chennai' with Dhanush while working on 'Pollathavan' (2007). Samantha Ruth Prabhu, currently shooting with Dhanush for a yet-untitled Tamil project, has been roped in for "Vada Chennai" as well. …

  • Regina to romance Vishnu Manchu in his next

    Chennai, May 24 (IANS) Actress Regina Cassandra will reportedly be paired with actor Vishnu Manchu in a yet-untitled Telugu film, which will be helmed by debutant Hanuman. …

  • Unwell Anushka won't join 'Dil Dhadakne Do' team in Kolkata

    Kolkata, May 24 (IANS) Actress Anushka Sharma's health has forced her to skip the promotion of the forthcoming Zoya Akhtar's directorial "Dil Dhadakne Do" at the Indian Premier League (IPL) final here on Sunday. "Anushka Sharma has taken ill suddenly after completing her film promotions on Saturday (in Mumbai) and has been advised by the doctor to rest completely for a day or two as she is exhausted and is showing signs of effects of heat, so that she can resume the promotional activities …

Loading...