What to Read Next

Audiences hungry for content-rich films: Rajendra Prasad

Indo Asian News Service
24 February 2013

Chennai, Feb 24 (IANS) Just as the audiences root for commercial cinema, they are equally ready to embrace content-rich films provided they are made, feels veteran Telugu actor Gadde Rajendra Prasad.

"Only if we make quality films will the audiences be ready to watch them. As much as they want to be entertained, they wouldn't mind a good film once in a while as they are mostly hungry for it," Rajendra told IANS.

"If audiences were not eager to watch quality films then films such as 'Aa Naluguru' 'Mithunam' and 'Mee Sreyobhilashi' wouldn't have been successful," he added.

Are quality films financially successful?

"It might be successful if it has a wider release. Most of these films are backed by small producers, who find it difficult to even release in other states besides their own. Only if big production houses support these films can they rake in the moolah," he said.

The 56-year-old is currently busy with upcoming Telugu comedy-drama "Noothi Lo Kappalu".

"This is also one of those films I am proud to be part of. The story is based on the simple premise that human beings are like toads in a well and they will neither go up nor allow others to rise. I am glad to be playing a lead in this project," said Rajendra.

Directed by Chanti Gnanamani, the film also features Manoj Nandam, Bharath, Tagubothu Ramesh, Jayaprakash Reddy, Vijay Sai, Allari Subhashini and Ananth.

The veteran actor, who is known for his impeccable comic timing, feels comedy can be narratively used to make quality films.

"Audiences always like a good mix of comedy in films than melodrama. If used effectively, comedy can become an asset to make quality films that are entertaining as well," he said.

How Older Men Tighten Their Skin

Men, reduce the look of wrinkles, sagging skin and fine lines with this affordable and effective skin tightening treatment without leaving your home.

How to Create a Social Support Strategy

Meet your customers where they are. Read this e-book from Desk.com to learn six things to consider as you plan your social support strategy.

Ever Googled Someone? Do A "Deep Search" Instead

Entering a Name and State on this site could reveal info you thought wasn't available. Have you searched yourself or someone you know yet?

Stop Paying Too Much For Your Prescriptions.

Drug prices vary wildly between pharmacies. GoodRx finds the lowest prices and discounts. Compare prices, print free coupons & save up to 80%.

How To Make Sagging Skin Look Tight and Lifted

[Watch] The easy and effective way consumers across the country are improving the look of their wrinkled and sagging skin without cosmetic procedures.

Online Nursing Programs

Learn why Walden's CCNE-accredited online nursing programs are a top choice for many nursing professionals. Request free info today!

Toddler tantrum email series for moms

We get it. We’ve been there. Sign up for our email track for advice on how to handle different situations that may arise with your little one.

Banks Are Worried Homeowners Will Do This.

Homeowners are surprised and furious. If you owe less than $625,000 on your home, you better read this.

9 Cards for People Who Have Great Credit

What card offers up to 5% cash back? And which one offers 24/7 concierge service? See the best credit cards of 2016. Apply online, quickly & easily.

Buying Medicare Supplement Plan F? Read This First

Plan F is the most popular Medicare Supplement plan, but there's another Medigap option you should consider.

Insane Navy Seal Flashlight, should it be banned?

The Military has recently released technology that is now available to the public. Get yours before they run out - Limited Supply!

Amazon Prime Video, Wherever You Go

Stream thousands of movies and shows. Watch anywhere, even offline.

Powerful Tactical Flashlight Flying Off Shelves!

This new tactical flashlight was just released to the public and is flying off shelves in the United States. Limited supplies left, act quick!

Looking To Buy New Car Tires?

Confidently buy Goodyear® tires online with help from the experts! We'll help you find and compare tires based on your vehicle or tire size.