Audiences hungry for content-rich films: Rajendra Prasad

Chennai, Feb 24 (IANS) Just as the audiences root for commercial cinema, they are equally ready to embrace content-rich films provided they are made, feels veteran Telugu actor Gadde Rajendra Prasad.

"Only if we make quality films will the audiences be ready to watch them. As much as they want to be entertained, they wouldn't mind a good film once in a while as they are mostly hungry for it," Rajendra told IANS.

"If audiences were not eager to watch quality films then films such as 'Aa Naluguru' 'Mithunam' and 'Mee Sreyobhilashi' wouldn't have been successful," he added.

Are quality films financially successful?

"It might be successful if it has a wider release. Most of these films are backed by small producers, who find it difficult to even release in other states besides their own. Only if big production houses support these films can they rake in the moolah," he said.

The 56-year-old is currently busy with upcoming Telugu comedy-drama "Noothi Lo Kappalu".

"This is also one of those films I am proud to be part of. The story is based on the simple premise that human beings are like toads in a well and they will neither go up nor allow others to rise. I am glad to be playing a lead in this project," said Rajendra.

Directed by Chanti Gnanamani, the film also features Manoj Nandam, Bharath, Tagubothu Ramesh, Jayaprakash Reddy, Vijay Sai, Allari Subhashini and Ananth.

The veteran actor, who is known for his impeccable comic timing, feels comedy can be narratively used to make quality films.

"Audiences always like a good mix of comedy in films than melodrama. If used effectively, comedy can become an asset to make quality films that are entertaining as well," he said.

Most Viewed

  • Bollywood reacts to beef ban in Maharashtra
    Bollywood reacts to beef ban in Maharashtra

    It is reported that there has been a ban on the selling purchase of beef in Maharashtra …

  • Ranbir Kapoor goes gown on his knees to propose to Deepika Padukone
    Ranbir Kapoor goes gown on his knees to propose to Deepika Padukone

    All the eyes are on Ranbir Kapoor and his ex beau Deepika Padukone who have been shooting together for their upcoming film Tamasha. Ranbir Kapoor and Deepika Padukone were shooting for a romantic scene, where Ranbir had to go down on knees and propose Deepika Padukone. You can see in the pictures, Ranbir Kapoor goes down on Knees, while Deepika Padukone gets surprised on it. The film stars Ranbir Kapoor and Deepika Padukone and is directed by Imtiaz Ali. …

  • Dum Laga Ke Haisha Star Bhumi Pednekar Has Lost Weight!
    Dum Laga Ke Haisha Star Bhumi Pednekar Has Lost Weight!

    Bhumi Pednekar made her Bollywood debut opposite Ayushmann Khurrana in Dum Laga Ke Haisha doesn’t actually look even tiny bit close to her character from the movie. The reason why we didn’t see Bhumi come in front of media to interact, as her character and role in the film was kept a secret from audiences. …

  • Sussanne Khan Spent Rs 16 Crore On A Penthouse In Pune?
    Sussanne Khan Spent Rs 16 Crore On A Penthouse In Pune?

    Hrithik Roshan‘s ex-wife Sussanne Khan has bought an expensive property for herself outside Mumbai city. According to recent reports, Sussanne Khan bought a beautiful penthouse in Pune for about 16 crore! The penthouse is located in Trump Towers, Kalyani Nagar and the celebrity interior decorator has bought the property only for investment purpose. A source was quoted saying, “Yes, she has purchased a penthouse in Pune. It is located in Trump Towers, Kalyani Nagar. …

  • Swine flu hits Sonam, Vidhu Vinod Chopra & family
    Swine flu hits Sonam, Vidhu Vinod Chopra & family

    Actress Sonam Kapoor who was diagnosed with swine flu on Friday was moved to Kokilaben Ambani Hospital in Mumbai. …

  • Check Out: Alia Bhatt’s Transformed Vanity Van
    Check Out: Alia Bhatt’s Transformed Vanity Van

    Bollywood’s cutest actress Alia Bhatt is too excited and happy for her new personalized Vanity Van. The actress has recently got a new makeover for her vanity van. Alia Bhatt who calls her vanity van as a second home tweeted with a picture, “My second home, my vanity van !!! Thank you amritamahalnakai for transforming my van !! I love you to… Student Of The Year actress got her old vanity van customized into new according to her taste by Amrita Mahalnakai. As you can see in the picture just …

  • Sunny Leone Recreates Zeenat Aman’s Hot Look!
    Sunny Leone Recreates Zeenat Aman’s Hot Look!

    For her upcoming film Ek Paheli Leela, Sunny Leone has recreated Zeenat Aman’s iconic look from Satyam Shivam Sundaram where she’s shown to be wearing a white sari. Elaborating on the look, director Bobby Khan says, “The way SSS captured Zeenatji’s beauty was beautiful. When I bounced the idea off Sunny, she immediately approved. Our film has glamour but we’ve kept Indian sentiments in mind, which is why she wore a spaghetti top with her sari.” Directed by Bobby Khan starring Sunny Leone, …

  • Birthday Special: Shraddha Kapoor's cake face
    Birthday Special: Shraddha Kapoor's cake face

    Shraddha Kapoor turned 26 today. This Bollywood actress, who has also ventured into singing, with the EK VILLAIN …

Loading...