Bhushan Kumar: AASHIQUI 2 delay may have irritated people

By Joginder Tuteja, Glamsham Editorial

Bhushan Kumar is in a tell-tale mode. His AASHIQUI 2 has turned out to be one of those rare films that has been pre-poned by a few weeks and would be hitting the screens this Friday. While time and again one sees films getting further pushed in search for better buzz, hype and release, this Mohit Suri directed film has turned out to be an exception.

"It was a well calculated decision on the part of Bhushan and Bhatts to do that. Bhushan had a slot available for himself with his other production I LOVE NEW YEAR slated to arrive on 26th April. However such was the curiosity build up to AASHIQUI 2 that he took an almost overnight decision to bring it first. The swap was made and though this required everyone associated with AASHIQUI 2 to work doubly hard, results are there to be seen. The film has suddenly turned ultra-hot and it would be interesting to see how it opens tomorrow," informs an insider.

On his part, Bhushan has all the right reasons to believe that the move would work for his film which brings back AASHIQUI franchise after 23 years.

"When we had such huge buzz generated within 2-3 days of the arrival of 'Tum Hi Ho', we knew this was something special in the making. Overnight the film became so hot that we had no choice but to pre-pone it. We felt that the film would peak rather quickly and there was no need to promote it for added number of weeks. Doing that would have in fact irritated the audience as they would have found the delay unnecessary," says Bhushan.

Moreover with SHOOTOUT AT WADALA deciding to arrive on 3rd May instead of an earlier announced date of 1st May (Wednesday), AASHIQUI 2 now benefit from a full one week run.

"Exactly," he says, "We are getting a solo release and moreover some parts of the country would also have a holiday on 1st May on account of the Labour Day. We have been fortunate."

More on bollywood at glamsham.com

--

Did you know that you can get stories like this on the Yahoo mail app?
Download it here.

Latest News

  • Ringo Starr among 2015 inductees into Rock and Roll Hall of Fame
    Ringo Starr among 2015 inductees into Rock and Roll Hall of Fame

    By Kim Palmer CLEVELAND (Reuters) - Former Beatles drummer Ringo Starr was to be inducted into the Rock and Roll Hall of Fame as a solo artist on Saturday - the last of the four bandmates to earn the honor in a ceremony in Cleveland celebrating some of the biggest stars of rock music. Among the 2015 inductees joining Starr, inducted by onetime band mate Paul McCartney, were singer Bill Withers, punk-pop band Green Day and Lou Reed, the primary force behind the Velvet Underground who was among …

  • Scarlett O'Hara dress fetches $137,000 at auction

    The outfit, featuring black appliques, was one of more than 150 items from the film up for auction by Dallas-based Heritage Auctions in Beverly Hills. The items were part of the private collection of James Tumblin, formerly in charge of the hair and makeup department at Universal Studios. During a visit to the Western Costume Company he spotted the Scarlett O'Hara dress on the floor. He learned that the dress was about to be thrown away and negotiated a deal to buy it for $20, according to …

  • Replica retraces voyage of French warship sent to help American rebels

    A replica of the warship that carried France's Marquis de Lafayette to help American colonists in their war of independence sets sail for the United States on Saturday, symbolic of a historic moment that binds the two nations. Lafayette crossed the Atlantic on the original Hermione in 1780 to tell his friend George Washington, commander of the American insurgents against British imperial rule, that France was sending a strong military force to help them. …

  • Arjun Rampal growing beard for 'Daddy'

    Mumbai, April 18 (IANS) Actor Arjun Rampal is growing a beard in preparation for his role in the film "Daddy". …

  • KJO moved by 'Humari Adhuri Kahani' trailer

    Mumbai, April 18 (IANS) Filmmaker Karan Johar has found the trailer of Mohit Suri's "Humari Adhuri Kahani" to be "compelling". The film features acting talent as wonderful as the National Award winning Vidya Balan and Rajkummar Rao, as well as Emraan Hashmi. Veteran filmmaker Mahesh Bhatt has in the past said that the movie will perhaps turn out to be Suri's career best directorial. -*- A year since '2 States', Arjun nostalgic Time flies, and actor Arjun Kapoor agrees. …

  • 'Main Hoon (Part-Time) Killer' release pushed further

    Numbai, April 18 (IANS) The release date of filmmaker Faisal Saif's comedy spoof "Main Hoon (Part-Time) Killer", earlier titled "Main Hoon Rajinikanth", has been pushed forward from April 24 to a new date, which is yet to be locked. It is the same movie against the release of which superstar Rajinikanth had petitioned the Madras High Court for a stay last year, as he had felt the entertainer might defame him and upset his large fan base. Now, the Madras High Court is said to have instructed …

  • Online audition dates announced for K-POP India

    New Delhi, April 18 (IANS) The Korean Cultural Centre here has announced the online auditions of the fourth edition of K-POP 2015 festival, where artistes of the popular music genre compete with one another. In the new edition of K-POP 2015, auditions are happening on a larger scale, and not just across India, but other neighbouring countries Sri Lanka, Bhutan and Nepal are also participating. With two and ahalf months of online auditions, K-POP will continue to pore through the submissions …

  • Akshay Kumar wraps up 'Brothers' shooting

    Mumbai, April 18 (IANS) Actor Akshay Kumar has wrapped up shooting for Dharma Productions' "Brothers", which he says has turned out to be a "memorable" film. …

Loading...