Bruce Willis' new ad gets banned in UK

ANI
15 August 2013

Washington, August 15 (ANI): A Sky advert featuring Bruce Willis has been banned from British television by the Advertising Standards Authority (ASA).

The organisation has claimed that the advert is not clear on what customers were expected to pay, Contactmusic reported.

Toward the end of the advert, a voiceover suggested the cost for the "unlimited" broadband service was 7.50 pounds. The text informed consumers that this deal was only available to existing Sky TV customers.

Therefore, customers wishing to benefit from the "totally unlimited" broadband had to sign up to Sky Talk- calls and line rental- at the cost of 14.50-pound a month.

The broadband cost would be added on top of this, bringing the total to 22 pounds a month.

The advert shows the 'Die Hard' star walking into a broadband office and leaving with, not only the promise of faster internet, but a woman, which is far more than customers complaining to the ASA. (ANI)

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