'Cinema watching will be taken to another level'

Chennai, Oct 21 (IANS) The future of sound in cinema is object-based and the new challenge is to narrate a story from an audio perspective, says Pankaj Kedia, country manager, Dolby India, which promises to take the cinema-watching experience to another level with a new audio system.

"Gone are the days of 5.1 and 7.1 channels based audio system. Today the challenge is to tell a story from an audio perspective. People watching films want to be transported into the story with a life-like, sensory experience," Kedia told IANS in an interview.

Dolby, a pioneer in offering best entertainment experience, has introduced a new audio platform called Dolby Atmos, designed to fit into an existing setup of a theatre with minimum production impact.

"Dolby Atmos delivers a new level of creative control to sound designers and mixers by marrying today's familiar channel-based mixing methods with dynamic audio object-based mixing. The object-based mixing provides total control over placement and movement of individual sounds or objects anywhere within the theatre environment," explained Kedia.

"If you want to place the sound of a passing helicopter from a film above the viewers' head, it's possible now with Atmos. It allows you to move sounds anywhere in the theatre, at every nook and corner," he added.

The audio platform uses information about speaker layout and acoustic capabilities of the theatre to determine the best way to render the audio, which will sound as close to the original artistic intent as possible, for that specific environment.

Dolby has introduced five English films to date in Atmos technology - "Brave", "Life of Pi", "Taken 2", "Chasing Mavericks" and "The Rise of the Guardians".

An India rollout is on the anvil soon.

"We have started work in India and are hoping to release a few films in Atmos very soon. A larger rollout is planned for early 2013", Kedia said.

Meanwhile, Dolby has collaborated with UFO Moviez, a digital cinema chain, to enhance the movie watching experience in small towns, by bringing high quality cinematic surround sound in theatres.

"Through our association with UFO, we plan to provide audio solutions to as many as 3,000 theatres in smaller markets in India," Kedia added.

So far, Dolby has launched over 30 films with 7.1 to date, and currently caters to 200 screens with 7.1 in India, and hopes to add 500 screens more by the end of 2012.

Some films launched in Dolby 7.1 include "Dum Maaro Dum", "Bodyguard", "Ra.One", "Rockstar", "Kahaani", "Housefull 2", "Gangs of Wasseypur 2", "Ek Tha Tiger" and southern movie "Billa 2".

(Haricharan Pudipeddi can be contacted at haricharanpudipeddi@gmail.com)

Most Viewed

  • Bollywood reacts to beef ban in Maharashtra
    Bollywood reacts to beef ban in Maharashtra

    It is reported that there has been a ban on the selling purchase of beef in Maharashtra …

  • Ranbir Kapoor goes gown on his knees to propose to Deepika Padukone
    Ranbir Kapoor goes gown on his knees to propose to Deepika Padukone

    All the eyes are on Ranbir Kapoor and his ex beau Deepika Padukone who have been shooting together for their upcoming film Tamasha. Ranbir Kapoor and Deepika Padukone were shooting for a romantic scene, where Ranbir had to go down on knees and propose Deepika Padukone. You can see in the pictures, Ranbir Kapoor goes down on Knees, while Deepika Padukone gets surprised on it. The film stars Ranbir Kapoor and Deepika Padukone and is directed by Imtiaz Ali. …

  • Dum Laga Ke Haisha Star Bhumi Pednekar Has Lost Weight!
    Dum Laga Ke Haisha Star Bhumi Pednekar Has Lost Weight!

    Bhumi Pednekar made her Bollywood debut opposite Ayushmann Khurrana in Dum Laga Ke Haisha doesn’t actually look even tiny bit close to her character from the movie. The reason why we didn’t see Bhumi come in front of media to interact, as her character and role in the film was kept a secret from audiences. …

  • Sussanne Khan Spent Rs 16 Crore On A Penthouse In Pune?
    Sussanne Khan Spent Rs 16 Crore On A Penthouse In Pune?

    Hrithik Roshan‘s ex-wife Sussanne Khan has bought an expensive property for herself outside Mumbai city. According to recent reports, Sussanne Khan bought a beautiful penthouse in Pune for about 16 crore! The penthouse is located in Trump Towers, Kalyani Nagar and the celebrity interior decorator has bought the property only for investment purpose. A source was quoted saying, “Yes, she has purchased a penthouse in Pune. It is located in Trump Towers, Kalyani Nagar. …

  • Swine flu hits Sonam, Vidhu Vinod Chopra & family
    Swine flu hits Sonam, Vidhu Vinod Chopra & family

    Actress Sonam Kapoor who was diagnosed with swine flu on Friday was moved to Kokilaben Ambani Hospital in Mumbai. …

  • Check Out: Alia Bhatt’s Transformed Vanity Van
    Check Out: Alia Bhatt’s Transformed Vanity Van

    Bollywood’s cutest actress Alia Bhatt is too excited and happy for her new personalized Vanity Van. The actress has recently got a new makeover for her vanity van. Alia Bhatt who calls her vanity van as a second home tweeted with a picture, “My second home, my vanity van !!! Thank you amritamahalnakai for transforming my van !! I love you to… Student Of The Year actress got her old vanity van customized into new according to her taste by Amrita Mahalnakai. As you can see in the picture just …

  • Sunny Leone Recreates Zeenat Aman’s Hot Look!
    Sunny Leone Recreates Zeenat Aman’s Hot Look!

    For her upcoming film Ek Paheli Leela, Sunny Leone has recreated Zeenat Aman’s iconic look from Satyam Shivam Sundaram where she’s shown to be wearing a white sari. Elaborating on the look, director Bobby Khan says, “The way SSS captured Zeenatji’s beauty was beautiful. When I bounced the idea off Sunny, she immediately approved. Our film has glamour but we’ve kept Indian sentiments in mind, which is why she wore a spaghetti top with her sari.” Directed by Bobby Khan starring Sunny Leone, …

  • Birthday Special: Shraddha Kapoor's cake face
    Birthday Special: Shraddha Kapoor's cake face

    Shraddha Kapoor turned 26 today. This Bollywood actress, who has also ventured into singing, with the EK VILLAIN …

Loading...