Clinique’s "Golden Genius"

The Vogue-inspired Dramatically Different Moisturizing Lotion+ relaunches with new benefits.

“That yellow stuff, the golden genius, yellow butter”… call it what you will, Clinique’s bottle of pale yellow lotion has now become iconic.

In 1967, a Vogue US article asked “Can great skin can be created?” Clinique’s Dramatically Different Moisturizing Lotion + turned out to be the answer.

The beauty editor of Vogue US at the time, Carol Phillips, brought Clinique’s founding dermatologist Dr Norman Orentreich and Mr. Leonard Lauder together to create a line of cosmetics that were fragrance-free and allergy tested -- ideal for any skin type, and was the first woman to try the lotion. Two words succintly described her experience with the product -- “dramatically different” -- and just like that the product's code name “YML” was changed to Clinique’s Dramatically Different Moisturizing Lotion.

To make the product even better, Clinique invested in a lot of research with 100 formula trials, a team of three formulating dermatologists and 53 researchers over six and a half years.

What they have to show for their efforts is a new version of its hydrating lotion.

It’s the same shade, has the same texture and still absorbs in to the skin as quickly. What’s changed? The + version now includes three new moisturizing ingredients to keep your skin twice as hydrated. Instead of greasy oils, Clinique chose hyaluronic acid, glycerin and an unexpected element, urea. A blend of sunflower seed cake, barley extract and cucumber fruit extract deliver the cream’s second advantage: stronger barrier-strengthening benefits.

The Dramatically Different Moisturizing Lotion + was tested on 1,600 people from 5 different countries to make sure it works on everyone, considering that skin profiles are changing due to stress, pollution and other factors.

Give this one a try before you’re completely convinced.

- Nitya Chablani

 

 

--

Did you know that you can get stories like this on the Yahoo mail app?
Download it here.

Latest News

  • Rihanna’s Mystery In Dior’s Secret Garden Video
    Rihanna’s Mystery In Dior’s Secret Garden Video

    Hollywood’s darling singer Rihanna is the new mystery girl in the latest Dior Secret Garden IV – Versailles full length video released by fashion label Christian Dior on their official channel. The video sees the Barbadian beauty running down plush halls of historic palace Versailles shrouded by an aura of mystery and darkness. The four minute short film shows beautiful locations and sceneries that come to life in the mist of darkness and amidst the long halls and gardens of the Versailles …

  • Kim Kardashian Goes The Marilyn Monroe Way!
    Kim Kardashian Goes The Marilyn Monroe Way!

    Kim Kardashian has donned a Marilyn Monroe look for her Vogue cover this time. The stunning diva was all pleased to do a Marilyn Monroe make over. Marilyn Monroe who is still regarded as the most popular sensuous symbol in the world was a glam doll in her own life. …

  • 'The Spectacular Jihad...' inspired by 9/11 attacks

    Mumbai, May 27 (IANS) Film director Raghav Murali's forthcoming film "The Spectacular Jihad of Taz Rahim" has drawn its inspiration from the 9/11 attacks. The film tells the story of Taz (Rahsaan), a rapper who is blackmailed to become an undercover agent by the New York Police Department (NYPD). It is loosely inspired by real-life incidents of NYPD, Federal Bureau of Investigation and Central Intelligence Agency's use of Muslim informants. …

  • Guess Who Is Kangana Ranaut’s New Fan In Town?
    Guess Who Is Kangana Ranaut’s New Fan In Town?

    Bollywood’s Queen actress Kangana Ranaut have yet again done it by winning everyone’s heart with her mind-blowing performance in her recently released film Tanu Weds Manu Returns. After receiving praises from her fellow Bollywood actors such as Deepika Padukone and Priyanka Chopra, the actress has a new fan in Btown! While director Anand L. Rai’s film Tanu Weds Manu Returns is doing amazingly well, Kangana received applauds for her performance in the film. Kangana has inspired a lot of …

  • Tabu Replaces Rekha In Katrina Kaif Starrer Fitoor
    Tabu Replaces Rekha In Katrina Kaif Starrer Fitoor

    The latest updates on Abhishek Kapoor’s upcoming film Fitoor reveal that Bollywood’s one of the most talented and veteran actress Rekha will no longer star in the project. Apparently, the actress has been replaced by Hairder star Tabu. Rekha being a part of the film was one of the reasons why audiences were anticipating Fitoor. …

  • Akshay Kumar Relives His Childhood With Daughter Nitara
    Akshay Kumar Relives His Childhood With Daughter Nitara

    Doting dad Akshay Kumar has yet again proved that he is childlike at heart. The Khiladi star was spotted plucking mangoes for her daughter Nitara. Akshay Kumar took to his twitter account and retweeted wife Twinkle Khanna’s tweet, he tweeted Revisiting our own childhood. …

  • Shahid Kapoor, Saif Ali Khan, Kangana Ranaut Team Up For Vishal Bhardwaj
    Shahid Kapoor, Saif Ali Khan, Kangana Ranaut Team Up For Vishal Bhardwaj

    Filmmaker Vishal Bhardwaj who touched heights of success with his critically acclaimed movie Haider has yet again managed to bring in a unique star cast for his next venture Rangoon. Vishal has roped in Saif Ali Khan with whom he worked in the movie Omkara and Shahid Kapoor who was the main protagonist in his two major films Kaminey and Haider. The new entrant in his venture Rangoon is talent bundle Kangana Ranaut. …

  • Don’t Miss: Genelia And Riteish Deshmukh’s Adorable Pictures With Son Riaan
    Don’t Miss: Genelia And Riteish Deshmukh’s Adorable Pictures With Son Riaan

    The most beautiful couple of Bollywood Riteish and Genelia Deshmukh tweeted adorable pictures of their son Riaan for the first time on social networking site on Tuesday. Proud father Riteish Deshmukh who got nostalgic on the 70th birth anniversary of his father Vilasrao Deshmukh on Tuesday tweeted an adorable picture of him with his son. Vilasrao Deshmukh, two-time chief minister of Maharashtra, died in 2012. …

Loading...