Clinique’s "Golden Genius"

Clinique

The Vogue-inspired Dramatically Different Moisturizing Lotion+ relaunches with new benefits.

“That yellow stuff, the golden genius, yellow butter”… call it what you will, Clinique’s bottle of pale yellow lotion has now become iconic.

In 1967, a Vogue US article asked “Can great skin can be created?” Clinique’s Dramatically Different Moisturizing Lotion + turned out to be the answer.

The beauty editor of Vogue US at the time, Carol Phillips, brought Clinique’s founding dermatologist Dr Norman Orentreich and Mr. Leonard Lauder together to create a line of cosmetics that were fragrance-free and allergy tested -- ideal for any skin type, and was the first woman to try the lotion. Two words succintly described her experience with the product -- “dramatically different” -- and just like that the product's code name “YML” was changed to Clinique’s Dramatically Different Moisturizing Lotion.

To make the product even better, Clinique invested in a lot of research with 100 formula trials, a team of three formulating dermatologists and 53 researchers over six and a half years.

What they have to show for their efforts is a new version of its hydrating lotion.

It’s the same shade, has the same texture and still absorbs in to the skin as quickly. What’s changed? The + version now includes three new moisturizing ingredients to keep your skin twice as hydrated. Instead of greasy oils, Clinique chose hyaluronic acid, glycerin and an unexpected element, urea. A blend of sunflower seed cake, barley extract and cucumber fruit extract deliver the cream’s second advantage: stronger barrier-strengthening benefits.

The Dramatically Different Moisturizing Lotion + was tested on 1,600 people from 5 different countries to make sure it works on everyone, considering that skin profiles are changing due to stress, pollution and other factors.

Give this one a try before you’re completely convinced.

- Nitya Chablani