Clinique’s "Golden Genius"

The Vogue-inspired Dramatically Different Moisturizing Lotion+ relaunches with new benefits.

“That yellow stuff, the golden genius, yellow butter”… call it what you will, Clinique’s bottle of pale yellow lotion has now become iconic.

In 1967, a Vogue US article asked “Can great skin can be created?” Clinique’s Dramatically Different Moisturizing Lotion + turned out to be the answer.

The beauty editor of Vogue US at the time, Carol Phillips, brought Clinique’s founding dermatologist Dr Norman Orentreich and Mr. Leonard Lauder together to create a line of cosmetics that were fragrance-free and allergy tested -- ideal for any skin type, and was the first woman to try the lotion. Two words succintly described her experience with the product -- “dramatically different” -- and just like that the product's code name “YML” was changed to Clinique’s Dramatically Different Moisturizing Lotion.

To make the product even better, Clinique invested in a lot of research with 100 formula trials, a team of three formulating dermatologists and 53 researchers over six and a half years.

What they have to show for their efforts is a new version of its hydrating lotion.

It’s the same shade, has the same texture and still absorbs in to the skin as quickly. What’s changed? The + version now includes three new moisturizing ingredients to keep your skin twice as hydrated. Instead of greasy oils, Clinique chose hyaluronic acid, glycerin and an unexpected element, urea. A blend of sunflower seed cake, barley extract and cucumber fruit extract deliver the cream’s second advantage: stronger barrier-strengthening benefits.

The Dramatically Different Moisturizing Lotion + was tested on 1,600 people from 5 different countries to make sure it works on everyone, considering that skin profiles are changing due to stress, pollution and other factors.

Give this one a try before you’re completely convinced.

- Nitya Chablani

 

 

--

Did you know that you can get stories like this on the Yahoo mail app?
Download it here.

Latest News

  • Meryl Streep funds initiative to help women screenwriters
    Meryl Streep funds initiative to help women screenwriters

    By Maria Caspani NEW YORK (Thomson Reuters Foundation) - U.S. actress Meryl Streep is among the funders of a new initiative to support women screenwriters in a film industry dominated by men. The Writers Lab, run by New York Women in Film and Television (NYWIFT) and announced at the Tribeca Film Festival, will provide mentorship to eight women screenwriters over the age of 40 at a location in upstate New York in September. Screenwriters Kirsten Smith (Legally Blond, Ten Things I Hate About …

  • Prognosis unclear for daughter of late singer Whitney Houston - lawyer
    Prognosis unclear for daughter of late singer Whitney Houston - lawyer

    Bobbi Kristina Brown is expected to live a long life, but her prognosis remains unclear, an attorney for her father Bobby Brown said on Monday, clarifying the singer’s remarks at a weekend concert that she was awake months after being found unresponsive in her bathtub. She's watching me," Brown told concert-goers at the Verizon Theatre in Grand Prairie, Texas, according to a video posted on the website TMZ. "However, Bobbi Kristina is presently embarking on a rehabilitation process and the …

  • AC/DC's Rudd pleads guilty to threatening to kill, drug possession

    Phil Rudd, the Australian-born drummer from world-famous rock band AC/DC, pleaded guilty in a New Zealand court on Tuesday to charges of threatening to kill and possession of drugs, his lawyer said. Rudd, 60, who has been on bail since his arrest last November, reversed an earlier not guilty plea and admitted to one charge of threatening to kill, as well as possession of cannabis and methamphetamine. The district court in the seaside city of Tauranga, about 200 km (125 miles) southeast of …

  • Cirque du Soleil sells majority stake to U.S., Chinese investors
    Cirque du Soleil sells majority stake to U.S., Chinese investors

    By Allison Lampert MONTREAL (Reuters) - Cirque du Soleil, the ragtag group of street performers in Canada that grew into a global circus and entertainment colossus, is selling a majority stake to a U.S. private equity fund and its Chinese partner, Cirque du Soleil said on Monday. The deal to sell control to a group led by Texas-based TPG Capital LP values Montreal-based Cirque at about $1.5 billion, according to people familiar with the matter.. TPG will own 60 percent, while a unit of …

  • Bobby Brown says daughter with late singer Whitney Houston 'is awake'
    Bobby Brown says daughter with late singer Whitney Houston 'is awake'

    (Reuters) - Singer Bobby Brown said at a weekend concert that his daughter Bobbi Kristina Brown, who has been hospitalized since being found unresponsive in her bathtub nearly three months ago, was awake but did not elaborate on her medical condition. She's watching me," Brown told concert-goers at the Verizon Theatre in Grand Prairie, Texas, according to a video posted on the website TMZ. It was not clear whether Brown's statement reflected a change in the health of his 22-year-old daughter …

  • Rock band The Slants cannot trademark disparaging name - U.S. appeals court

    By Andrew Chung NEW YORK (Reuters) - Asian-American rock band the Slants, which says it chose its name as a way to reclaim a term usually considered a racial slur, cannot trademark the name because it is disparaging, a U.S. appeals court ruled on Monday. The decision by the U.S. Court of Appeals for the Federal Circuit rejected the band's argument that the government's refusal to grant a trademark violated its free speech rights. The ruling could have implications for the high-profile fight …

  • U.S. Supreme Court rejects appeal over Arizona 'fish pedicures'

    The U.S. Supreme Court on Monday rejected an appeal by the owner a Phoenix-area spa that ran afoul of Arizona state regulations that barred her from providing pedicures in which clients have their feet nibbled by small fish to remove dead skin. The procedure involves customers placing their feet in a water tank filled with toothless Garra rufa fish, also known as doctor fish, which suck the dead tissue off their feet to leave them feeling softer. Cindy Vong, who has operated a nail salon in …

  • Coming-out musical 'Fun Home' gets rousing welcome on Broadway

    By Patricia Reaney NEW YORK (Reuters) - Broadway welcomed its first lesbian lead character in the musical "Fun Home" with open arms and glowing reviews, praising the groundbreaking show for its originality and sensitivity. It is based on the best-selling graphic memoir, "Fun Home: A Family Tragicomic," by lesbian writer/cartoonist Alison Bechdel about her dysfunctional family and childhood in rural Pennsylvania in a funeral home run by her father, a closeted gay man who also taught English. …

Loading...