Craftsvilla goes retail way, to open stores

New Delhi, June 17 (IANS) Craftsvilla.com, an online luxury brand, has plans to open more then 50 franchise stores in the coming months.

This move will help craftsvilla.com in connecting with all those customers who are yet not online but are looking for a variety of Indian products including jewellery, saris, salwar suits and handicrafts at one place.

"We see this as a step towards quantum growth in our business by mixing offline and online business models and utilizing strength of our brand, supply base, current customer base and technology to reach more and more customers in India," Manoj Gupta, CEO of craftsvilla.com, said in a statement.

Craftsvilla.com started in January 2011 and remained focused on its Indian design theme.