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'Dhoom: 3' creating 'dhoom' with merchandise

Indo Asian News Service
19 November 2013

Mumbai, Nov 19 (IANS) Mobile game, barbie dolls, fashion accessories, notebooks, cards and more - Bollywood stars Aamir Khan and Katrina Kaif Tuesday came together to launch an extensive range of official merchandise and technology products related to their forthcoming action adventure "Dhoom: 3".

Aamir, who plays Sahir - The Clown Thief, and Katrina, who essays Aaliya - The Acrobat Diva in the film, launched the broad array of products Tuesday at the Yash Raj Films (YRF) Studios here.

The "Dhoom:3" licensing programme is supported by Yash Raj Films Licensing (YRFL). There are over 200 varieties of products and 20 partners with a combined penetration at more than 20,000 retail touch points and with a price range of Rs.69 to Rs.9,000, said a statement.

The film's collaboration with ICE X Electronics has resulted in an innovative range of electronic gadgets inspired by the movie. Its tie-up with toy manufacturing company Mattel will treat fans with a limited-edition 'Barbie Collector Dolls' of Aamir and Katrina, that capture their looks and styles from the movie, and more interesting offerings.

"Dhoom: 3" also has a mobile game courtesy 99 Games, while the film's association with BollyXpress has put a bit of excitement into greeting cards, gift wrapping papers and calendars.

There is also a special consumer and trade promotion for Gulf Pride 4T Plus Bike Oils, and a superior grip "DHOOM: 3" limited edition CEAT Tyres.

Orosilber is a line on fashion accessories of men, inspired by designs featured in the movie. There are pendants, rings, wallets, bracelets, dog tags, belts, key chains, tie pins, cufflinks and more.

As part of Collectabillia's "Dhoom: 3" product line, get your hands on a range of fashion bags, sling bags, hats, USB sticks, hat magnets, caps, bandanas and other accessories.

For those who want to drive in 'Dhoom' style, automobile graphics manufacturer Classic Stripes is offering a line of hot "Dhoom: 3" bike decals.

"Dhoom: 3" also has a tie-up with Nightingale for diaries and notebooks that feature graphics based on the movie, while a range of Bombay Dyeing offerings will satiate those looking to spice up bedrooms and bathrooms with a "Dhoom: 3" branded bed linens, cushions and bath linens.

Aamir and Katrina also joined in to annouce the film's association with Diva'ni for colorful and trendy clown-themed scarves.

Archies is developing an exclusive range of the movie-inspired paper stationery products, while Steelbird is making helmets for bikers.

There are also playing cards from Parksons, and Vox Pop Clothing's "Dhoom: 3" t-shirts.

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