Different concept led to poor performance of 'One By Two': experts

Two" failed to excite the Indian audience due to the unusual content, less buzz and lack of exciting promos, say trade analysts.
3 February 2014

Directed by Devika Bhagat, the film was made on a budget of about Rs.15 crore and hit 1,000-1,200 screens all over India.

"The film has not done well. The opening weekend has made between Rs.1.25 crore and Rs.1.5 crore. The concept was very different and didn't get accepted. The hero and heroine meet only at the end of the film, which is something that the traditional audience will not accept," trade analyst Komal Nahta told IANS.

Starring Abhay and Preeti Desai, the movie has been co-produced by Viacom 18.

"There was less buzz, promos were not exciting and music was not well promoted. It's done pretty bad," said Rajesh Thadani of Multimedia Combines.

Puneet Sahay of Spice Cinemas also said that the occupancy was not good.

"On the opening day (Friday), the occupancy was only 15 percent. Saturday was slightly better. It increased to 21 percent. But it dropped on Sunday to 15 percent. The content was not catchy," said Sahay.

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