Difficult to make non-formula film without producing it: Jagadish Mishra

Indo Asian News Service
28 August 2013

Mumbai, Aug 28 (IANS) Producer Jagadish Mishra, who produced "The Light: Swami Vivekananda" based on the life of Swami Vivekananda, says making a film like this is not a cakewalk.

"It is still very difficult to make a non-formula film without producing it. I hope it opens a trend where we don't have to follow a formula for a film to be successful," Mishra told IANS.

"In Bollywood, there is a myth that a project becomes economically viable only when you pick up a star, otherwise nobody will entertain you. This trend needs to change for quality films to come into light," he said.

It was his strong belief in the subject that motivated him to produce "The Light: Swami Vivekananda".

"People are not willing to take the risk on such subjects. The strong belief and conviction in the subject helped me overcome all obstacles in producing the film," he said.

He feels that the Rs.100 crore club trend undermines viewers' intelligence

"I think the audience is very unfairly projected through numbers game. It is insulting to presume audiences don't want to think while watching a film. They've always accepted change, innovative ideas and experiment in cinema," he said.

He is confident "The Light: Swami Vivekananda" will inspire the audience.

"Content is strong enough to influence audiences to watch and get inspired by the film. Moreover, as the movie has become tax free in several states, it will help reduce the cost for the audience," he said.

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