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Eau De Dough

Vogue News
1 July 2013

It began as a joke the brand’s media managers posted on social media about bottling the smell of fresh pizza. The idea took off quickly with fans even coming up with witty names like Grease Lightning and Eau de Pepperoni for it.

Grip Limited, the creative and digital agency responsible for the product, then collaborated with an aromachologist to create a rather nondescript bottle.

The olfactory experience it tries to recreate is that of "freshly baked, hand-tossed dough".

"We discovered it was hard to match the smell of freshly baked bread, but it smells somewhat close,” Beverly D'Cruz, Pizza Hut’s director of marketing, told Business Insider.

Fortunately it looks like Pizza Hut has no plans to take the perfume to store shelves, though the Canadian franchise gave away 100 bottles of the scent to their Facebook fans.

But while we’re on the topic, there are a few other diet-destroying vanilla delicacies we wouldn't mind a calorie-free sniff of: maccarrons and croissants anyone?

Image credit: Facebook.com/PizzaHutCanada

Vogue Team, www.vogue.in

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