I face gender biasness every single day: Neelima

Chennai, July 28 (IANS) It has been a tough journey for Neelima Tirumalasetti, a techie-turned-producer, who admits facing gender discrimination on a daily basis in the male-dominated film industry.

"Gender biasness is something that is inbuilt into the human genes and mind. In a male-dominated industry, it is omnipresent. I face it every single day. Even during the making of 'Panjaa', I was acutely aware of this inequality," Neelima told IANS.

Neelima is one the few women producers in the industry, and she feels why there are less women in this field is "it's a male dominated industry and there is a certain stigma associated with it. I think it will slowly change as it's an evolution process".

In a span of two years, Neelima has learned that to survive, "Don't believe in anyone! There are a lot of empty promises being made here. Believe in yourself."

What keeps you going then?

"I think it's because I feel discriminated, I'm still in the industry trying my bit to change it. Like in every field, women have to prove their mettle before they are accepted into the main fold. I haven't given up and people are respecting me for that," she said.

She also feels that more than a creative person, producers are usually seen as moneybags.

Talking about the producers' image, she said: "The producer, unfortunately, for time immemorial has been relegated to the role of a cheque writer. In my current role as a producer, I did everything that was required to bring the movie to its release - from story to auditions to locations to marketing to business."

"A producer in my view needs to understand every facet of cinema and my experience with "Panjaa" taught me lot of things," she added.

Neelima turned producer with Pawan Kalyan-starrer 2011 Telugu action-drama "Panjaa", which received lukewarm response at the box-office.

That didn't discourage her from continuing her journey as a producer.

"I needed to prove to myself that I could be successful against all odds. I also remembered what Pawan Kalyan once told me - never worry about winning or losing. Continue to battle... Moreover, it was my first step into production," she said.

Post "Panjaa", which she co-produced with three others, Neelima has singlehandedly produced two Telugu films "Alias Janaki" and "Areyrey".

Neelima never dreamt to be a producer, then what inspired her to become one?

"My foray into film production was very fortuitous. I think it was destiny that made me a producer. That destiny has another name - Pawan Kalyan. It was during his stint with politics; I had a chance meeting him and that changed my life 180 degrees for good. Post that meeting, I joined his youth wing and worked closely with him," she said.

"When he moved away from politics and returned to films, I followed suit and landed an opportunity to produce a film with him. It was an opportunity that was truly god sent and went head long into that line of work," said Neelima, who holds a degree in computer science.

She would like to be the torchbearer for creative films.

"People can't be watching the same kind of cinema day in and day out. Hindi cinema has changed. There is a market for films such as "A Wednesday" and "Gangs of Wasseypur". I believe the time has come for Telugu cinema to change," she said.

-

Yahoo Cricket

Most Viewed

  • Priyanka Chopra Bags The Most Expensive Endorsement Deal Of 15 Crore
    Priyanka Chopra Bags The Most Expensive Endorsement Deal Of 15 Crore

    Recently we reported that actress Priyanka Chopra is in US for the shooting of her upcoming new Hollywood TV show, Quantico. The actress will feature in ABC drama pilot ‘Quantico’ as a FBI trainee named as Alex Weaver. According to the reports, the officials approached Mary Kom actress last month and pitched the campaign to her, to which, she agreed to be part of it. Meanwhile, Priyanka Chopra is busy shooting for Hollywood TV show, Quantico. …

  • Ranbir Kapoor goes gown on his knees to propose to Deepika Padukone
    Ranbir Kapoor goes gown on his knees to propose to Deepika Padukone

    All the eyes are on Ranbir Kapoor and his ex beau Deepika Padukone who have been shooting together for their upcoming film Tamasha. Ranbir Kapoor and Deepika Padukone were shooting for a romantic scene, where Ranbir had to go down on knees and propose Deepika Padukone. You can see in the pictures, Ranbir Kapoor goes down on Knees, while Deepika Padukone gets surprised on it. The film stars Ranbir Kapoor and Deepika Padukone and is directed by Imtiaz Ali. …

  • Check Out: Alia Bhatt’s Transformed Vanity Van
    Check Out: Alia Bhatt’s Transformed Vanity Van

    Bollywood’s cutest actress Alia Bhatt is too excited and happy for her new personalized Vanity Van. The actress has recently got a new makeover for her vanity van. Alia Bhatt who calls her vanity van as a second home tweeted with a picture, “My second home, my vanity van !!! Thank you amritamahalnakai for transforming my van !! I love you to… Student Of The Year actress got her old vanity van customized into new according to her taste by Amrita Mahalnakai. As you can see in the picture just …

  • Jacqueline Fernandez And Sonam Kapoor’s Selfie Mania At The Hospital
    Jacqueline Fernandez And Sonam Kapoor’s Selfie Mania At The Hospital

    Actress Sonam Kapoor who is getting treated at Mumbai’s Kokilaben Hospital after being tested positive for swine flu, is in the recovery stage. Sonam Kapoor tweeted that she is much better and in recovery stage. Kick actress tweeted a picture with Sonam Kapoor, “With my @sonamakapoor she’s feeling much better!!! Recently at the promotion event, Sonam Kapoor’s dad Anil Kapoor informed everyone that Sonam‘s recovering and is feeling much better. Well good to hear that the actress is getting …

  • Fifty Shades Of Grey Banned In India By Censor Board
    Fifty Shades Of Grey Banned In India By Censor Board

    Censor Board Of Film Certification has banned to release the big screen adaptation of erotic novel “Fifty Shades Of Grey” in India. Censor Board has objected the film to release it in India as it contains some erotic scenes and dialogues. The chief executive of Central Board of film Certification, Shravan Kumar declined to say that why the panel refused to approve the film adaptation. …

  • Sussanne Khan Spent Rs 16 Crore On A Penthouse In Pune?
    Sussanne Khan Spent Rs 16 Crore On A Penthouse In Pune?

    Hrithik Roshan‘s ex-wife Sussanne Khan has bought an expensive property for herself outside Mumbai city. According to recent reports, Sussanne Khan bought a beautiful penthouse in Pune for about 16 crore! The penthouse is located in Trump Towers, Kalyani Nagar and the celebrity interior decorator has bought the property only for investment purpose. A source was quoted saying, “Yes, she has purchased a penthouse in Pune. It is located in Trump Towers, Kalyani Nagar. …

  • "Find It So Funny That In India People Think I Have An American Accent" - Priyanka Chopra
    "Find It So Funny That In India People Think I Have An American Accent" - Priyanka Chopra

    Priyanka Chopra has been in the United States for quite sometime now and we have recently learned that she will be a part of the pilot episode of a new American show called 'Quantico'. She has now cleared the air by stating that her character Alex Weaver is half Indian and half Caucasian. While her accent has been spoken about in India (remember Kareena Kapoor Khan on Koffee With Karan?) she has said that she is undergoing coaching to sound more American in the US. …

  • Dev Patel Reveals His Favorite Actors In Bollywood
    Dev Patel Reveals His Favorite Actors In Bollywood

    Hollywood actor with Indian origin, Dev Patel travels all around the globe for the shoot of his films. Having worked in numerous films that have been extensively shot in India, Dev Patel who was born and brought up in India has good knowledge about the whereabouts of India. Dev Patel who rose to stardom with his Oscar nominated film Slumdog Millionaire has acted in several films that were shot in India. Some of them being The Best Exotic Marigold Hotel starring ace actors like Richard Gere …

Loading...