What to Read Next

Should Fiat Kill the Chrysler Brand?

Jeff Perez
24 July 2013

One of our readers recently brought up an interesting question to our Facebook page- what if Fiat killed off the Chrysler brand? That’s right, the whole of the Chrysler automotive brand ceased to exist. All of it. Finito. Makes you think, doesn’t it?

This thought comes off back-and-forth reports of Dodge’s demise in the marketplace for good, and Fiat’s imminent takeover of Chrysler from (soon to be) here on. So what does the Pentastar brand really have to offer? Let’s take a look:

200

chrysler-200-s-special-edition (1)
chrysler-200-s-special-edition (1)

Essentially, a rebadged, rebooted Sebring sedan. Or if we really want to get down to it, a “luxury” Dodge Avenger. Sure, it’s not completely horrid looking and inside we hear it’s a relatively nice place to be. But is anyone actually buying this? Is anyone’s first choice of luxury sedan a Chrysler 200? We didn’t think so.

300

chrysler-300-motown
chrysler-300-motown

Thanks to a Mr. Ralph Gilles, the 300 became the go-to Rolls-Royce wannabe when it came out in 2005. And for good reason, the design was polarizing, to say the least. Since then, the 300 has gone through a full makeover (alongside the Sebring/200) and been a relatively niche vehicle in the luxury lineup.

Only good news would be that the 300 is the only full-size, RWD American luxury sedan in the market. The Cadillac XTS and Lincoln MKS are both yawn-worthy to the point where the 300 could possibly be missed. But then again, you could just by a 5-Series.

Town and Country

Town and Country
Town and Country

This is a large part of the reason that Chrysler is still afloat. Massive sales along with massive fleet shipments have made the Town and Country one of the most highly-praised minivans on the market. Not to take away from a stunning interior and build quality.

But wouldn’t this suit better as a Dodge Caravan anyways? Cheaper and a bit more mainstream for buyers. We’d say cut your losses and leave one or the other. And considering the 200 and 300 aren’t making much of a dent in sales, it makes one wonder if some consolidations need to be made among the Dodge and Chrysler lineups.

PHOTOS: See more Chrysler cars

Do NOT pay your insurance until you try this.

If you drive less than 55 miles/day OR have no DUI's you can get auto insurance for as low as $29/ Month! See if you qualify.

Starwood Credit Card

Earn 25,000 Bonus Starpoints®! Use toward Award Nights or Flights.

Attn Home Owners Who Never Miss a Payment.

Home Owners who have not missed a payment in 3 years or more need to read this. If you owe less than $625,000 on your home there is a solution.

Military Mortgage Rates In 2016

Rates as Low as 2.75% (3.028% APR) 15 Year Fixed. Exclusive For Veteran & Military Takes 1 Min!

Kid sleep troubles email series for moms

We get it. We’ve been there. Sign up for our email track to learn how to handle kids who won’t go to sleep or won’t stay in bed.

Missed Open Enrollment? You can still buy Medigap!

The Medicare Open Enrollment Period isn't the only time to buy Medigap coverage. You can actually buy at any time of the year.

Insane Navy Seal Flashlight, should it be banned?

The Military has recently released technology that is now available to the public. Get yours before they run out - Limited Supply!

9 Cards for People Who Have Great Credit

What card offers up to 5% cash back? And which one offers 24/7 concierge service? See the best credit cards of 2016. Apply online, quickly & easily.

An Overlooked Method To Pay Off Your Credit Card

If you're paying credit card interest, you could save hundreds or thousands of dollars by transferring your balance to this no-fee card.

How Older Men Tighten Their Skin

Men, reduce the look of wrinkles, sagging skin and fine lines with this affordable and effective skin tightening treatment without leaving your home.

Men: Tighter Looking Skin In One Easy Step

How older men tighten their skin and reduce the look of wrinkles without cosmetic procedures.

It's Time To Party With This Great DMC Offer!

Get 4 Disney Movies For $1 With Membership. See Details. Exclusive Titles, Merchandise, Offers & Discounts. Plus, Free Shipping On Your Initial Order!

Compare rates. Save big.

We compare rates with those of our competitors, so you don't have to.

Turn ordinary roads into extraordinary adventures.

No matter the destination, excitement never takes a backseat in the versatile and capable Nissan Rogue.