By Glamsham Editorial
Arjun Kapoor's AURANGZEB is set in the real estate business of Gurgaon. It's the first film to set itself in Gurgaon milieu. And to emphasize and underline this, the markers have decided to shift his base from Mumbai to Gurgaon for a whole week. Arjun Kapoor will stay in Gurgaon and live a lifestyle that a Gurgoanite follow.
For a week Arjun Kapoor plans to make it to the suburban town by watching films, clubbing and engaging and interacting with local people.
According to the producers, this is a unique way to promote their upcoming film as it is based in Gurgaon. Usually films are set in cities and for first time this belongs to a suburban town. Only goes to show how important this suburb has become.
AURANGZEB also showcases how power and crime functions in a rapidly growing city like Gurgaon.
In the past Imran Khan had shifted base to Delhi for a month to promote DELHI BELLY and had even rented an apartment out.
Sonam Kapoor had shifted to Delhi for 4 months as she was shooting all her films back-to-back in Delhi. She had shifted to her aunt's apartment.