Indian brands enter Kitsch store

New Delhi, Nov 14 (IANS) After becoming one of the hot spot destinations for many international brands under one roof, Kitsch, one of the country's leading multi-brand concept stores, has now opened it's doors for Indian brands too.

Kolkata-based jewellery brand Eina Ahluwalia, known for intricate handmade fretwork, will be retailed at Kitsch stores in Delhi and Mumbai for the first time.

The retail outlet has also joined hands with Tahir Sultan to support 'I Love Jaisalmer', a non-profit organization (NGO) set up in the city in early 2013.

Kitsch is a part of TSG International Pvt. Ltd and its director Charu Sachdev said that with international brands appreciated and trusted by our customers, it's time to see what our Indian brands have to offer.

"Globally, Indian designs have been evolving at an unprecedented pace and we wanted to bring the emerging local yet global, home-grown brands to our customers as well. This has definitely been an organic move for Kitsch. Both Eina and Tahir fit perfectly with the ideology of Kitsch and we're sure our customers will be delighted at this latest addition," she added.

Conceptualized and created by Manvendra Singh Shekhawat and Tahir Sultan, 'I Love Jaisalmer' provides sustainable employment to women who make some of the prettiest home accessories including intricate cushions.

The entire proceeds of special handcrafted, one of a kind cushions made by women in Jaisalmer, will go towards supporting women and children in the city.

Kitsch so far houses top fashion and lifestyle brands such as Dolce & Gabbana, Stella McCartney, Diane Von Furstenberg, Alexander McQueen, Victoria Beckham, Catherine Malandrino and Herve Leger.

Eina Ahluwalia is equally excited to tap the Delhi market through Kitsch.

"Our brand is meant for those who are well travelled, shop abroad, so this is perfect. This is the first time we are available in Delhi and we are very excited to tap this market too," Ahluwalia told IANS.