Indian brands enter Kitsch store

New Delhi, Nov 14 (IANS) After becoming one of the hot spot destinations for many international brands under one roof, Kitsch, one of the country's leading multi-brand concept stores, has now opened it's doors for Indian brands too.

Kolkata-based jewellery brand Eina Ahluwalia, known for intricate handmade fretwork, will be retailed at Kitsch stores in Delhi and Mumbai for the first time.

The retail outlet has also joined hands with Tahir Sultan to support 'I Love Jaisalmer', a non-profit organization (NGO) set up in the city in early 2013.

Kitsch is a part of TSG International Pvt. Ltd and its director Charu Sachdev said that with international brands appreciated and trusted by our customers, it's time to see what our Indian brands have to offer.

"Globally, Indian designs have been evolving at an unprecedented pace and we wanted to bring the emerging local yet global, home-grown brands to our customers as well. This has definitely been an organic move for Kitsch. Both Eina and Tahir fit perfectly with the ideology of Kitsch and we're sure our customers will be delighted at this latest addition," she added.

Conceptualized and created by Manvendra Singh Shekhawat and Tahir Sultan, 'I Love Jaisalmer' provides sustainable employment to women who make some of the prettiest home accessories including intricate cushions.

The entire proceeds of special handcrafted, one of a kind cushions made by women in Jaisalmer, will go towards supporting women and children in the city.

Kitsch so far houses top fashion and lifestyle brands such as Dolce & Gabbana, Stella McCartney, Diane Von Furstenberg, Alexander McQueen, Victoria Beckham, Catherine Malandrino and Herve Leger.

Eina Ahluwalia is equally excited to tap the Delhi market through Kitsch.

"Our brand is meant for those who are well travelled, shop abroad, so this is perfect. This is the first time we are available in Delhi and we are very excited to tap this market too," Ahluwalia told IANS.

--

Did you know that you can get stories like this on the Yahoo mail app?
Download it here.

Latest News

  • Sai Paranjpye, Celina Jaitly demand equality for all

    Mumbai, May 28 (IANS) Filmmaker Sai Paranjpye and actress Celina Jaitly have demanded equal rights for everyone, including the LGBT community. At the inauguration of the sixth edition of Kashish Mumbai International Queer Film Festival -- India's only mainstream Lesbian Gay Bisexual Transsexual (LGBT) film fest -- Celina and Paranjpye spoke their mind about the need for equality. At a time when freedom of speech and expression is largely stifled, it is important that a festival like Kashish …

  • Film on Pinki Pramanik to spread positivity

    Kolkata, May 28 (IANS) A Bengali film modelled on controversial Asian Games gold medallist Pinki Pramanik, with references to homosexuality, is set to release in West Bengal next month. Debutant filmmaker Raja Banerjee hopes it will spread the message that perseverance and hard work can overcome hurdles. Christened "She?", the biopic delves into the obstacles faced by Pramanik, against whom the police drew up a charge sheet in 2012, following a complaint from her former live-in partner that …

  • Musical tribute to Noor Jehan, but with a twist

    New Delhi, May 28 (IANS) As a tribute to the melodies by Pakistan's legendary singing sensation Noor Jehan, singer Sona Mohapatra has recreated the magic of one of her songs "Sanu nehar wale pul tey bula ke". The musical duo, known for their energetic live gigs and who are regulars in the party circuit across north India, have revisited the song from the 1973 classic Pakistani film "Dukh Sajna De", read a statement. Asked about how he zeroed in on the song from the extensive library of songs …

  • 'Sicario' to release in India in September

    New Delhi, May 28 (IANS) Emily Blunt starrer "Sicario", which premiered at the Cannes International Film Festival earlier this month, will come to Indian screens in September, courtesy PVR Pictures. The movie, directed by Denis Villeneuve, features Blunt as an FBI agent, and stars Josh Brolin and Benicio Del Toro playing roles never seen in before. The story revolves around the lawless area between US and Mexico, where an idealistic FBI agent is enlisted by a government task force to help in …

  • Lara Dutta surprise package in 'Singh Is Bliing': Prabhudheva

    Mumbai, May 28 (IANS) Actor-filmmaker Prabhudheva, who is directing "Singh Is Bliing", says Lara Dutta will be a surprise package in the film. "I was impressed by Lara's performance in the film. "Singh Is Bliing' features Akshay Kumar, Bipasha Basu and Amy Jackson apart from Lara. …

  • Ronit spent six months to learn Haryanvi

    New Delhi, May 28 (IANS) Actor Ronit Roy had hired a diction teacher to learn Haryanvi for six months to get the accent right for his role in the forthcoming film "Guddu Rangeela". "Ronit plays the menacing antagonist Biloo Pehalwan based in Haryana. "His attire, tone and accent are authentic and he worked very hard on it," the film's director Subhash Kapoor said in a statement. …

  • Handy ways of keeping hands, feet youthful

    Atika Sachdeva, co-owner of hand and feet care spa Selfie, suggests how: * Cover your hand and feet with sunscreen because they are as important as your face. * Apply a mixture of glycerine and rose water or lemon on your heels to make them soft and smooth. …

  • Masaba Gupta to dedicate fashion line to IIFA

    New Delhi, May 28 (IANS) Fashion designer Masaba Gupta, popular for creating quirky designs, will showcase a line inspired by the International Indian Film Academy (IIFA) Weekend and Awards at this year's edition of the gala in Kuala Lumpur, Malaysia in June. With actors Vivek Oberoi and Neha Dhupia hosting the Fashion Extravaganza, an event dedicated to fashion, at the 16th edition of IIFA Weekend and Awards on June 6, Masaba will present a collection inspired by IIFA. …

Loading...