Jewellery Brand Owners Back Their Endorser Sanjay Dutt

Sanjay Dutt's conviction was upheld by the Supreme Court in March, and the actor was sentenced to five years in jail, under the Arms Act. As Dutt has already spent eighteen months in prison, he will need to serve the remaining time of three and half years. Yesterday, the SC deferred the actor's jail sentence by four weeks.

Dutt has been busy completing all his pending films (Policegiri, P.K and Zanjeer). While the films may get completed in time, one wonders whether the actor's brand endorsements will suffer.

However, sources reveal that despite his jail sentence, the people behind the jewellery brand, which he endorses along with wife Maanayata Dutt, feel that this will not affect his equity. The actor had signed a three-year-contract with the jewellery brand in 2012.