By Rachana Sheth, Glamsham EditorialDirector-Producer Shoojit Sircar has proved his excellence with films like YAHAAN, VICKY DONOR and the recently released MADRAS CAFÉ. Though he has been majorly associated with John Abraham and co-produced films with him, Shoojit has made his upcoming production RUNNING SHAADI.COM without John.
Nevertheless, the filmmaker, who has worked with John as a producer in VICKY DONOR, MADRAS CAFÉ and next in line HAMARA BAJAJ (which is in scripting stage), will take John's advice in promoting RUNNING SHAADI.COM, keeping in mind John's expertise in marketing films.
"Though I am producer, I don't much about production. All I know is I am a creative producer and I know my content. I know how to execute my project in a stipulated budget. But I don't know anything about marketing. Whatever little I have learnt about it is from John. Even during VICKY DONOR and MADRAS CAFÉ I left the entire onus of promotions and publicity on John," says Shoojit, who shares a great bond with John Abraham.
He adds, "Yes 100% I will take his advice and I have already conveyed him. Because John is very good in terms of strategizing and marketing as he himself is an advertising person."
Talking about his forthcoming films with John, Shoojit says, "I am also doing two films with John one in Hindi and one Bengali film, based on sports. Again there I'm going to take his help in marketing the film."
Produced under the banner Rising Sun Films, RUNNING SHAADI.COM stars KAI PO CHE! fame Amit Sadh and CHASHME BADDOOR star Taapsee Pannu and releases in mid-2014.