What to Read Next

The lure of Indian soaps

Indo Asian News Service
18 February 2013

New Delhi, Feb 18 (IANS) At 7 in the evening in Casablanca, Morocco's fabled city, the streets become empty as everyone is watching their favourite Indian soap on television. It is a sign of the influence of India's soft power on a country and region with which it has enjoyed civilisational links.

Moroccan envoy Larbi Reffouh said the Maghreb countries of Algeria, Libya, Mauritania, Morocco and Tunisia "know India very well".

"There is a lot of affection for India. Indian music and civilisation is present in the whole of the Maghreb."

In Morocco, there is a lot of interest in Indian television serials, said Reffouh. "At 7 p.m. in Casablanca you will find nobody on the road, everyone is watching an Indian serial," said the envoy, who was speaking at a recent conference on "Maghreb and India".

He said many people in the Maghreb region are fond of Hindi film songs. "Many people will be singing Hindi film songs without knowing the language," said Reffouh, adding that "Indian culture and civilisation is present in the whole of Maghreb".

The Marrakech international film festival held recently celebrated the first century of Bollywood films even before the Hindi film industry has done so, said the envoy.

Bollywood superstars Amitabh Bachchan and Shah Rukh Khan as well as other leading lights of the industry had been honoured at the Marrakech festival.

Emphasising the "civilisational interaction" between India and the North African region, Sheel Kant Sharma, a former Indian diplomat who has served in the region, said: "Before the advent of the video recorders, cinema halls in Maghreb used to run dubbed versions of hit films from Mumbai and the film music very popular with the townsfolk. Genres of the Maghrebian music and the Berber folk have also made their way into the pop scene in India."

--Indo-Asain News service

rn/tb

VA Mortgage Rates In 2016

VA Rates as Low as 2.75% (3.028% APR) 15 Year Fixed. Exclusive For Veteran & Military Takes 1 Min!

Powerful Tactical Flashlight Flying Off Shelves!

This new tactical flashlight was just released to the public and is flying off shelves in the United States. Limited supplies left, act quick!

Stop Paying Too Much For Your Prescriptions.

Drug prices vary wildly between pharmacies. GoodRx finds the lowest prices and discounts. Compare prices, print free coupons & save up to 80%.

Is your insurance comp Laughing Behind Your Back?

New Studies Show that if you drive less than 55 miles a day you can save a ton on auto insurance.

Banks Are Worried Homeowners Will Do This.

Homeowners are surprised and furious. If you owe less than $625,000 on your home, you better read this.

Bad News For Insurance, Great News For Virginia

Virginia drivers, with cars and good driving records are learning that they may qualify for lower car insurance rates. Do you qualify?

Heartburn Facts

Read About Heartburn Facts From TUMS. Check Out Heartburn History, Who Gets Heartburn and More.

10 Cards for People Who Have Great Credit

What card offers up to 5% cash back? And which one offers 24/7 concierge service? See the best credit cards of 2016. Apply online, quickly & easily.

Hilton HHonors™ Card

Earn 40,000 Hilton HHonors™ Bonus Points. Apply for Your Card Today.

Kid sleep troubles email series for moms

We get it. We’ve been there. Sign up for our email track to learn how to handle kids who won’t go to sleep or won’t stay in bed.

Insane Navy Seal Flashlight, should it be banned?

The Military has recently released technology that is now available to the public. Get yours before they run out - Limited Supply!

Reconnect With Your High School Friends

Classmates® has the largest directory of high school class lists. Remember the good times and reconnect to create new memories.

Mountains of Freebies Are Delivered Every Day!

7 million users get samples without buying anything! Sign up to get yours!

What Are The Pros & Cons Of A Reverse Mortgage?

More Americans are accessing their home equity to support their retirement years. Speak with a professional and see what you may qualify for today.