Madhuri Dixit: Today heroines need to make noise

By Rachana Sheth, Glamsham Editorial

Bollywood's Dhak Dhak girl Madhuri Dixit is making her comeback rather set for her second innings in Bollywood with DEDH ISHQIYA at a time when the competition is stiff. She is making her presence when everyone else is vying for attention or grabbing headlines.

Under such scenario, ask Mads, as she is fondly referred, if competition bothers her and she says, ''It's a very creative field. Nobody is a contender here. It's not like we are horses and running into a race and who reaches first. It's like how you better yourself every time. It's like how well or cleverly you play your character. It is basically all about talent that you have to nurture and take it forward. You cannot be competing with someone.''

Having said that, Madhuri also doesn't deny the point that today it's more about publicizing your film than just being a talented actor.

''When we used to work we never went out of our way to promote a movie. There used to be hardly 4-5 interviews. We were hardly seen doing promotions. There were not many channels or media like today. Just one or two event and the news about it would be there everywhere. However, times have changed. Now, you have to go all out and blow your own trumpet saying that this is our film or this is our product please come and watch because there's so much happening around at the same time which causes lot of distraction for audiences. So, you are left with no other option than to make lot of noise...marketing has become a big thing and heroines, today, have to do that. There's more hard work than it was at that time. Earlier there used to be hard work only in physical terms,'' says Madhuri.

Also starring Naseeruddin Shah, Arshad Warsi, Huma Qureshi, DEDH ISHQIYA, directed by Abhishek Chaubey, produced by Vishal Bharadwaj and Shemaroo Entertainment, is all set to hit the screens on January 10, 2014

More on bollywood at glamsham.com

Most Viewed

  • Dum Laga Ke Haisha Star Bhumi Pednekar Has Lost Weight!
    Dum Laga Ke Haisha Star Bhumi Pednekar Has Lost Weight!

    Bhumi Pednekar made her Bollywood debut opposite Ayushmann Khurrana in Dum Laga Ke Haisha doesn’t actually look even tiny bit close to her character from the movie. The reason why we didn’t see Bhumi come in front of media to interact, as her character and role in the film was kept a secret from audiences. …

  • Swine flu hits Sonam, Vidhu Vinod Chopra & family
    Swine flu hits Sonam, Vidhu Vinod Chopra & family

    Actress Sonam Kapoor who was diagnosed with swine flu on Friday was moved to Kokilaben Ambani Hospital in Mumbai. …

  • Sunny Leone Recreates Zeenat Aman’s Hot Look!
    Sunny Leone Recreates Zeenat Aman’s Hot Look!

    For her upcoming film Ek Paheli Leela, Sunny Leone has recreated Zeenat Aman’s iconic look from Satyam Shivam Sundaram where she’s shown to be wearing a white sari. Elaborating on the look, director Bobby Khan says, “The way SSS captured Zeenatji’s beauty was beautiful. When I bounced the idea off Sunny, she immediately approved. Our film has glamour but we’ve kept Indian sentiments in mind, which is why she wore a spaghetti top with her sari.” Directed by Bobby Khan starring Sunny Leone, …

  • Sunny Leone does a Zeenat Aman; wears transparent saree!
    Sunny Leone does a Zeenat Aman; wears transparent saree!

    T-series' upcoming film EK PAHELI LEELA has been creating buzz for quite some time now. …

  • When Sonam Kapoor Crashed Out On The Sets Of Prem Ratan Dhan Payo
    When Sonam Kapoor Crashed Out On The Sets Of Prem Ratan Dhan Payo

    Seems like Actress Sonam Kapoor is having her hectic schedules these days. She is been shooting in Gujarat with actor Salman Khan for their next film of Sooraj Barjatya’s Prem Ratan Dhan Payo. Take a look at the photographs of Sonam Kapoor, she just crashed out, looking so comfortable, she took a quick nap on the sets of Prem Ratan Dhan Payo. Sonam Kapoor has been attending various events and award shows and equally she is managing her shooting of her upcoming movie Prem Ratan Dhan Payo with …

  • Why Is Salman Khan Sniffing Camphor And Cinnamon?
    Why Is Salman Khan Sniffing Camphor And Cinnamon?

    We had recently reported that Sonam Kapoor has tested positive for Swineflu, and after spending a brief period at Sterling hospital in Rajkot, she has been moved to a suburban hospital in Mumbai. After Sonam was diagnosed on the sets of Prem Ratan Dhan Payo, the crew has obviously been on high alert and everyone has been tested. The team is currently shooting in the garden owned by Maharani of Gondal, Kumud Kumari. …

  • Oops! Sonakshi Sinha Does It Again!
    Oops! Sonakshi Sinha Does It Again!

    Sonakshi Sinha never goes out looking for trouble, because trouble usually finds her. The actress broke her hand again! Sonakshi Sinha took to her Instagram account and posted a picture of her injured hand, wrapped in pink bandage. Last night, on Friday, Varun Dhawan threw a Badlapur success bash and the actress, like a good and supporting friend, made it to the party, even with her broken hand. …

  • Pooja Misrra Sues TV Channel: Claims 'Farah Ki Dawat' Was Her Concept
    Pooja Misrra Sues TV Channel: Claims 'Farah Ki Dawat' Was Her Concept

    The controversial Pooja Misrra, who became an overnight sensation after participating in Bigg Boss Season 5, has sued a renowned TV channel for allegedly stealing her concept of a cookery show, which is now being hosted by Farah Khan (Farah Ki Daawat). In a legal notice sent to the TV channel, which airs the show, Pooja's legal representatives have said, ''All boundaries of professionalism and decency were crossed when Colors went ahead and plagiarized 'Pooja Misrra Productions 'maiden cookery …

Loading...