Mercedes and Jaguar Throwing Friendly Punches in Ongoing Ad Battle [w/videos]

Jeff Perez
19 December 2013

Ah, here we go again. Two more luxury automakers are taking some friendly (?) shots at each other through a series of clever ads. While Jaguar threw the first punch — making a yolk out of Mercedes’ chicken ad with a clever ruse of its own — Mercedes was quick to strike back.

In a recent print ad showing up on its Facebook page, Mercedes shows one of its cars about to come face to face with a Jaguar (yes, the animal). The caption reads: “Because cat-like reflexes aren’t fast enough. The PRE-SAFE brake.” Shots taken.

Mercedes-Benz Ad
Mercedes-Benz Ad

We’ll keep our eyes peeled to see how/if Jaguar responds in this ongoing battle. For now, watch the two ads that started it all below:

PHOTOS: See More of the 2015 Mercedes-Benz C Class

What to read next

Char-Broil's SmartChef™ Connected Smokers

Wifi-enabled smokers send instant alerts and information through the cloud to your smart device.

Drivers Born Between 1953 And 1983 Must Read This

United States drivers who drive less than 50mi/day will be surprised. If you pay more than $50/month for auto insurance, you better read this...

VA Mortgage Rates In 2016

VA Rates as Low as 3.25% (3.405% APR) 30 Year Fixed. Exclusive For Veteran & Military Takes 1 Min!

Using Data to Improve Customer Service

Case Study: A Fortune 500 industrial supply company delivers outstanding customer service thanks to data-inspired portfolio management.

Get Smarter, Faster; Take Capella's Direct Path

Discover online programs built for professionals. Save time and money as you grow your skills toward long-term career success.

Switch Your Number to Sprint and Save 50%

Save 50% on most Verizon, AT&T & T-Mobile rate plans. Plus get a $5/mo. service credit for leasing select smartphones. Savings until 2018. Rest. apply