Mercedes and Jaguar Throwing Friendly Punches in Ongoing Ad Battle [w/videos]

Ah, here we go again. Two more luxury automakers are taking some friendly (?) shots at each other through a series of clever ads. While Jaguar threw the first punch — making a yolk out of Mercedes’ chicken ad with a clever ruse of its own — Mercedes was quick to strike back.

In a recent print ad showing up on its Facebook page, Mercedes shows one of its cars about to come face to face with a Jaguar (yes, the animal). The caption reads: “Because cat-like reflexes aren’t fast enough. The PRE-SAFE brake.” Shots taken.

Mercedes-Benz Ad

We’ll keep our eyes peeled to see how/if Jaguar responds in this ongoing battle. For now, watch the two ads that started it all below:

PHOTOS: See More of the 2015 Mercedes-Benz C Class