Mercedes and Jaguar Throwing Friendly Punches in Ongoing Ad Battle [w/videos]

Jeff Perez
19 December 2013

Ah, here we go again. Two more luxury automakers are taking some friendly (?) shots at each other through a series of clever ads. While Jaguar threw the first punch — making a yolk out of Mercedes’ chicken ad with a clever ruse of its own — Mercedes was quick to strike back.

In a recent print ad showing up on its Facebook page, Mercedes shows one of its cars about to come face to face with a Jaguar (yes, the animal). The caption reads: “Because cat-like reflexes aren’t fast enough. The PRE-SAFE brake.” Shots taken.

Mercedes-Benz Ad
Mercedes-Benz Ad

We’ll keep our eyes peeled to see how/if Jaguar responds in this ongoing battle. For now, watch the two ads that started it all below:

PHOTOS: See More of the 2015 Mercedes-Benz C Class

What to read next

VA Mortgage Rates In 2016

VA Rates as Low as 3.25% (3.405% APR) 30 Year Fixed. Exclusive For Veteran & Military Takes 1 Min!

How much can you actually save by refinancing?

Rates now at 3.11% APR 5/1 ARM- $250K for $972/mo. LendingTree's simple online tool to help determine how much you could be saving by refinancing.

Install ADT for $9/Week & Get Free Security Camera

Secure your home for only $9/week and get a FREE wireless camera & security system valued at $850! Get a free quote. ADT Authorized Dealer

Compare rates. Save big.

We'll compare rates so you have more time for important things… like cats.

Is It Time to Retire?

If you have a $500,000 portfolio, download “The 15-Minute Retirement Plan” by Forbes columnist Ken Fisher’s firm to learn more.

Safe ride. Sound savings.

Get to Nissan’s Safety Today Event for great offers on a new Nissan. Shop Now.