We need more 3D cinemas: Tamil producer

Indo Asian News Service
4 December 2012

Chennai, Dec 4 (IANS) Tamil producer M.S. Guhan of AVM studios feels there's a need to have more 3D compatible cinemas in Tamil Nadu to augment the cinema viewing experience.

"We realised the need for more 3D compatible cinema screens when we decided to release 'Sivaji' in 3D. At present, there are only 65 3D screens in Tamil Nadu and we are in the process of converting 50 more screens into 3D to ensure successful release of Sivaji 3D," Guhan told IANS.

He said that the future of cinema is 3D and we should be ready to embrace the change.

"We may have been slow in adapting to the oncoming change but the future of cinema is 3D. To provide wholesome cinema viewing experience to audience with changing technology, we should always be ready to embrace change," he added.

"Sivaji 3D", which opens in cinemas Dec 12, is said to be the first film in India to be launched in new sound format called Dolby Atmos.

What kind of change will this new sound format add to cinematic experience?

"Dolby Atmos brings a new sonic dimension to the amazing visuals. This technology gives filmmakers greater control over the definition and placement of sounds and is designed to help them unleash the full depth and power of their creative visions. We are very proud to be the first one to bring the groundbreaking technology to India," Guhan added.

What to read next

The Payday Loan Killer: Lending Product Solution

$10,000 for $196/mo, 7.16% APR, 5 yr repayment, $0 down payment. Free, no obligation quotes. Get up to 5 offers in minutes. Start loan request now.

VA Mortgage Rates In 2016

VA Rates as Low as 3.25% (3.405% APR) 30 Year Fixed. Exclusive For Veteran & Military Takes 1 Min!

Get This Once-In-A-Lifetime Deal Before It's Gone!

Get 4 Disney Movies For $1 With Membership. See Details. Exclusive Titles, Merchandise, Offers & Discounts. Plus, Free Shipping On Your Initial Order!

Hilton HHonors™ Card

Get 75,000 Hilton HHonors™ Bonus Points! Terms Apply. Offer ends 5/4

Single and over 45?

There are thousands of singles online now! Find your next date here. Click to browse profiles and pics for free!

Argosy University℠, Washington DC

Prepare for the Future You Want. Earn Your Master's or Doctoral Degree in Psychology, Business or Education at AU, Washington DC. Apply Now!