'It's the most exciting time for the film industry'

New Delhi, July 9 (IANS) As Indian cinema celebrates its century, director Nikhil Advani says this is the most exciting time for filmmakers as they are experimenting and getting creative freedom thanks to flexible audiences.

Earlier, filmmakers were apprehensive about trying out new themes because audiences were inflexible, but today's movie buffs are open to new subjects spelling a boom time for creative minds.

"I would not change from where I am for Rs.100 crore (movies). It's the most exciting time for the industry," said the 42-year-old who started as an assistant director in Sudhir Mishra's "Is Raat Ki Subah Nahin" (1996).

"I have been in the industry for 20 years and in the 20 years, everyday I used to think there will be a day when people will start understanding what we want to do, and the cinema will change. But we forgot that audiences have always accepted great and different films. The last two and a half years have only proved that.

"The kind of films that have been made only proves that every time you give something different to the audiences, they will accept it with open arms."

The box-office successes of women-centric thriller "Kahaani", dark comedy "Peepli Live" and sperm-donation-based comedy "Vicky Donor" have proved that viewers are accepting change.

"I am very happy that the studios are today going to the directors who they wouldn't even look at in normal circumstances. It's the best time to make films.

"I want to thank the audiences and say that the more you accept it, the more we will give you different stuff, the more we will keep thinking differently and boldly," Advani added.

Advani's first full-fledged film as a director was Shah Rukh Khan-Priety Zinta-Saif Ali Khan-starrer hit "Kal Ho Naa Ho" (2003). After that he went behind the camera for "Salaam-e-Ishq", "Chandni Chowk To China" and "Patiala House", but they couldn't replicate the success of "Kal Ho.."

He however hit the bull's eye with his animation film "Delhi Safari", which won a National Award.

The filmmaker also feels today's youth "is asking for a difference, whether it's difference in politics, leadership, music, fashion or cinema".

He admits that the demography of people looking for different films is lower than the masses sticking to certain subjects. "That's why you will always have a 'Rowdy Rathore' or 'Bodyguard' or 'Dabangg' still working (at the box office).

"But the niche audience has grown over the past few years and that's very gratifying and helps filmmakers like us to make something different."

Over the years, the definition of romance has also changed.

"In 2003, when I made 'Kal Ho Naa Ho', the generation then believed that at the end of the day Shah Rukh will give up the love of his life for Saif... but today's generation is not like that, they will simply not accept it."

His next is "D Day", a film on cross-border terrorism, in which a bunch of RAW agents is assigned to bring a terrorist back to India from Pakistan. The film, starring Rishi Kapoor, Irrfan, Arjun Rampal, Shurti Haasan and Huma Qureshi, is coming out July 19.

"I am making another romantic comedy next year. But it's the kind of romantic film that I think this generation would identify. So it's not going to be in the same space of 'Kal Ho Naa Ho', but it will be a romantic film," he added.

(Aditi Chandra can be contacted at aditi.c@ians.in)

--

Did you know that you can get stories like this on the Yahoo mail app?
Download it here.

Yahoo Cricket

Latest News

  • Mayweather versus Pacquiao packs a pricey pay-per-view punch
    Mayweather versus Pacquiao packs a pricey pay-per-view punch

    By Mary Milliken LOS ANGELES (Reuters) - Guadalupe Jaimes, a Chicago roofing supply salesman, calls the $100 (6,332 rupees) pay-per-view price tag for a high-definition broadcast of Saturday's boxing mega-match "ridiculous." It's a price that he and millions more will pay to watch an undefeated Floyd Mayweather take on Manny Pacquiao in Las Vegas on Saturday in one of the year's biggest sporting events. Mayweather's defeat of Oscar De La Hoya in 2007 has the buy record of 2.48 million …

  • Salma Hayek pays tribute to Lebanese roots with film of 'The Prophet'
    Salma Hayek pays tribute to Lebanese roots with film of 'The Prophet'

    By Sylvia Westall BEIRUT (Reuters) - Mexican actress Salma Hayek says her new film "The Prophet" was a labour of love that helped her explore her relationship with her late Lebanese grandfather, who adored the book that inspired it. The animated film, which draws on the 1923 book by Lebanese-born writer Kahlil Gibran, tells the story of Almitra, a headstrong girl who forms a friendship with imprisoned poet Mustafa. …

  • Two Elvis jets to grace Presley's Memphis home permanently
    Two Elvis jets to grace Presley's Memphis home permanently

    Two jets that once belonged to Elvis Presley, the Lisa Marie and the Hound Dog II, will have a permanent home at the singer's Graceland mansion in Memphis, Tennessee, Graceland said. The continued presence of the airplanes, a tour staple since 1984, had been in doubt since a partnership that owned them said last July their agreement with Elvis Presley Enterprises was expiring this month and they could be removed. Graceland said in a statement on Sunday it was "pleased an agreement has been …

  • Chris Evans is big fan of romance

    Mumbai, April 28 (IANS) Actor Chris Evans, who would be seen Justin Reardon's upcoming romantic comedy "Playing It Cool" with Michelle Monaghan, says that he is a big fan of romance. "I've always been a big fan of romance and I think this story kind of captures the idea of meeting somebody in an unexpected night, unfolding in a really pure manner. We have two characters that are damaged and each one of them was in need of an understanding of what love actually meant," Evans said in a …

  • Architect Gehry to design opera set for Berlin's Staatsoper
    Architect Gehry to design opera set for Berlin's Staatsoper

    The American architect Frank Gehry will be the stage designer of a new production of the Christoph Gluck opera "Orfeo ed Euridice" for Berlin's Staatsoper, the company announced on Monday in unveiling its 2015-2016 season. Daniel Barenboim, the Staatsoper's music director, and Juergen Flimm, its general manager, also announced a new production of Richard Wagner's "Die Meistersinger von Nuernberg" will be the season opener on Oct 3, with Barenboim conducting his 20th Wagner production for the …

  • Designer Westwood carries mutilated "baby" in anti-fracking campaign
    Designer Westwood carries mutilated "baby" in anti-fracking campaign

    British fashion designer Vivienne Westwood took to the streets of London on Monday cradling a "fracked baby of the future" in her latest show of opposition to hydraulic fracturing. The 74-year-old, known for her environmental campaigning as well as her bold designs, held a doll covered in bloodstains and with a missing hand, which campaign group Talk Fracking called a "limbless, radiation-scabbed 'Fracked Baby of the Future'". …

  • Russia's Bolshoi corrects oversight, mounts Mozart "Figaro"
    Russia's Bolshoi corrects oversight, mounts Mozart "Figaro"

    By Olga Petrova MOSCOW (Reuters) - Russia's Bolshoi theatre has a chequered history with Mozart's ever-popular 1786 opera "Le Nozze di Figaro" (The Marriage of Figaro), having not presented any version of it until 1926. Now the company presents a new staging by director Evgeny Pisarev that is intended to accent the opera's lyricism with a cast of mostly young singers, conducted by British maestro William Lacey. "I am not going to present any radical concepts about how everyone misunderstood …

  • Singer Amy Winehouse's father says new biopic misleading
    Singer Amy Winehouse's father says new biopic misleading

    By Rollo Ross and Marie-Louise Gumuchian LONDON (Reuters) - A new film about the late British singer Amy Winehouse is misleading, her father said on Monday, and the family of the six-time Grammy Award winner was disassociating itself from the production. Mitch Winehouse said he was not happy with the way the makers of "AMY", which will screened at the Cannes Film Festival next month, had portrayed him. The film was directed by Asif Kapadia, who won a BAFTA for his documentary "Senna" on the …

Loading...