Now a collection inspired by 'Inkaar' movie

Indo Asian News Service
4 January 2013

Mumbai, Jan 4 (IANS) Mistair, a division of Siyaram Silk Mills, has associated with Sudhir Mishra's upcoming film "Inkaar" as its style partner and also launched a collection inspired by the film.

Titled Powerplay, the collection was launched Thursday in the presence of Ramesh Poddar, managing director and chairman of Siyaram Silk mills along with the star cast of the movie that stars Arjun Rampal and Chitrangada Singh in the lead roles.

The film deals with sexual harassment at the workplace. While Arjun plays the CEO of an advertising firm, Chitrangada is cast as a copywriter in the movie coming out Jan 18.

The film is produced by Viacom 18 Motion Pictures.

"'Inkaar' is set in corporate India. The film, like its lead stars, is contemporary, chic, glamorous, hard-hitting and powerful. We are pleased to be associated with a brand like Siyaram's Mistair which reflects the same values and talks to the target audience of Inkaar," said Vikram Malhotra, chief operating officer of Viacom18 Motion Pictures, in a statement.

The entire range of Powerplay is exclusively available at select retail outlets of the brand.

"It (the partnership) gave us an opportunity to display our corporate collections by Mistair from the house of Siyaram Silk Mills for the new age fashion conscious youth who opts for stylish formal wear to create an impression at their workplace," said Poddar in a statement.

What to read next

Mortgage rates fall to new low- 3.11% APR

$250,000 for $972/month. No points. Get multiple mortgage offers in minutes. Can't hurt to look. It's free. (3.11% APR 5/1 ARM).

VA Mortgage Rates In 2016

VA Rates as Low as 2.75% (3.028% APR) 15 Year Fixed. Exclusive For Veteran & Military Takes 1 Min!

Do NOT pay your insurance until you try this.

If you drive less than 55 miles/day or have no DUI's you can get auto insurance for as low as $29/Month! See if you qualify.

Commercial Audio/Video System Design

Revitalize your business with a new sound system

Delta Reserve Credit Card

Enjoy Complimentary Delta Sky Club® Access. Learn More. Terms Apply.

I HATE Annuities…and So Should You!

If you have a $500,000 portfolio, uncover the truth about annuities by reading “Annuity Insights” from Forbes columnist Ken Fisher’s firm.