Pankaj-Nidhi set for London dreams

New Delhi, Jan 25 (IANS) It is a proud moment for designer duo Pankaj and Nidhi Ahuja - they are set to represent the country at the final round of International Woolmark Prize award in London with their collection that epitomises true Indian craftsmanship with an essence of global appeal.

The designer will compete with five other selected designers from Australia, China, Belgium, Japan and the US at the final round that will happen at London Fashion Week Feb 16.

"The techniques and craftsmanship that we are going to showcase in London comes from India and also because India is known as the land of colours, so we have put in lot of colours. It's very global collection and is not customised to a particular country," Pankaj told IANS.

The designers have already planned their itineary and says the preparation is in full swing.

"We are just preparing our lookbook for the Woolmark competition. We are leaving for London Feb 14 and then we have got a full day of meeting hair and make-up stylists and working out for the fittings. We are very excited of representing India on such a big platform," added Pankaj.

Launched in Australia in 1954, the International Woolmark Prize nurtures emerging designers and highlights the diverse interpretations of Merino wool (a fibre that is incredibly easy-to-handle and versatile) within their collection.

The winner will get an amount of 100,000 Australian dollar along with an opportunity to be stocked in the most important boutiques around the globe including Harvey Nichols in London, Bergdorf Goodman in New York, 10 Corso Como in Milan, Joyce in China, David Jones in Sydney and Eickhoff Konigsallee in Germany.

Well-known names from the fashion and the retail industry Diane Von Furstenberg , co-chairman and founder of Diane von Furstenberg Studio LP, Donatella Versace, creative director and vice president of Gianni Versace S.p.A and Victoria Beckham will be in the judges panel.

The husband-wife duo feels that the platform has helped them in "brand building".

"We are feeling more nervous as we get closer to the day but the nervousness is coupled with excitement because of such an amazing opportunity. The platform is already helping me in brand building. The chance of sharing same frame with some of the amazing judges, models and designers is very exciting," said Pankaj.

"Winning is every designers' dream come true but the experience of being in their is itself amazing. I think we are winners already," he added.

--

Did you know that you can get stories like this on the Yahoo mail app?
Download it here.

Latest News

  • With National Film Award comes the responsibility: Omung Kumar

    New Delhi, May 4 (IANS) Omung Kumar feels that winning the National Award for his debut directorial venture "Mary Kom" brings in more responsibilty towards cinema. "To get a National Award for your first film is something that people dream about. People spend their whole life and win every award, but the National Award. With the award comes the responsibility as well," Kumar told IANS. …

  • There is no writer bigger than Shakespeare: Vishal Bhardwaj

    New Delhi, May 4 (IANS) His love for Shakespeare's classics is evident from his movies like "Maqbool" and "Haider", and filmmaker Vishal Bhardwaj says Shakespeare is one of the best writers in the literary world. "There is no writer bigger than Shakespeare," Bhardwaj said at the red carpet of the 62nd National Film Awards ceremony late Sunday. Bhardwaj received the award from President Pranab Mukherjee at Vigyan Bhawan here. Bhardwaj's Indian adaptation of Shakespeare's "Hamlet" through …

  • Raashi Khanna replaces Aisha Sharma in 'Shivam'

    Chennai, May 4 (IANS) Actress Raashi Khanna has come on board in the upcoming Telugu romantic-drama "Shivam" in place of Aisha Sharma, who was earlier roped in to play the lead in the movie. "The exact reason is unknown but the makers have replaced Aisha with Raashi, who is expected to join the sets soon," a source from the film's unit told IANS. Being directed by debutant Srinivas Reddy, the film features Ram Pothineni in the lead. …

  • Off the field, Dwayne Bravo enjoys doing music

    Chennai, May 4 (IANS) Chennai Super Kings cricketer Dwayne Bravo says he likes to unwind by composing music when he's not on the field. The West Indian cricketer is also in awe with Indian music and has launched his latest single "Chalo Chalo", which he terms an "achievement in that (sphere)". I've always been interested to do something in Indian music. 'Chalo Chalo' is an achievement in that (sphere)," Bravo told IANS. …

  • No problems faced while shooting 'Haider' in Kashmir: Vishal Bhardwaj

    New Delhi, May 4 (IANS) Vishal Bhardwaj's "Haider", which faced protests while it was being filmed in Kashmir, walked away with five National Film Awards this year. Humbled by the recognition, the filmmaker says he has already forgotten about all the obstacles, and terms shooting in Kashmir a "lovely experience". The Shahid Kapoor-starrer "Haider" is a modern-day adaptation of William Shakespeare's classic tragedy "Hamlet" with Kashmir as its backdrop. …

  • 'Queen' doesn't belong to me anymore: Director

    New Delhi, May 4 (IANS) Filmmaker Vikas Bahl says his National Award winning film "Queen" belongs to everyone, who can relate to the story of Rani. Produced by Phantom Films and Viacom 18 Motion Pictures, the film narrates a story of an inspirational girl, who embarks on her honeymoon alone after her prospective husband backs off. Vikramaditya Motwane and Bahl took the award from President Pranab Mukherjee at the 62nd National Film Awards ceremony held at Vigyan Bhawan. The film has been …

  • Abhishek Kapoor marries Pragya Yadav

    Mumbai, May 4 (IANS) Actor-turned-director Abhishek Kapoor and actress Pragya Yadav have tied the knot. …

  • Sonam shares look from 'most special' film 'Neerja'

    New Delhi, May 4 (IANS) Actress Sonam Kapoor has shared the first look of her upcoming film "Neerja", a biopic on Neerja Bhanot - the daredevil flight attendant of Pan Am. Sporting a uniform, red lips with shoulder-length straight hair neatly pinned up, Sonam is seen smiling in the photograph, which she captioned: "Hello everyone! This is me as Neerja! in our tribute to Neerja Bhanot. This is my most special film...thank you @foxstarhindi @blinglive." For the film's director Ram Madhvani, …

Loading...