Paramount Pictures asked to remove Budweiser beer images from film

Washington, November 7 (ANI): An American brewing company has asked Paramount Pictures to obscure images of its Budweiser beer in the film 'Flight', which stars Denzel Washington as a hero pilot accused of boozing before a plane crash.

Robert McCarthy, the vice president of Budweiser, said in a letter to production company Image Movers and Paramount, that the company Anheuser-Busch had "no knowledge of the use or portrayal of Budweiser."

"We would never condone the misuse of our products, and have a long history of promoting responsible drinking and preventing drunk driving. It is disappointing that Image Movers, the production company, and Paramount chose to use one of our brands in this manner," ABC News quoted McCarthy as saying in a statement.

Monica Riva Talley, an attorney who specializes in trademark law with Sterne, Kessler, Goldstein and Fox, said that "although brands would love to be able to exercise complete control over the way they are portrayed to the public, Anheuser-Busch will likely face an uphill battle in trying to enjoin use of the Budweiser brand name in the context of the film."

"Courts are very reticent to restrict the First Amendment right to creative expression based on negative portrayal of a brand name in a movie, provided use of the trademark/brand name has some artistic relevance to the work," she said.

Talley also cited similar cases like the recent ruling dismissing Louis Vuitton's lawsuit against Warner Brothers over use of knock-off handbags in a scene in 'The Hangover Part II'. (ANI)

Most Viewed

  • Sunny Leone does a Zeenat Aman; wears transparent saree!
    Sunny Leone does a Zeenat Aman; wears transparent saree!

    T-series' upcoming film EK PAHELI LEELA has been creating buzz for quite some time now. …

  • When Sonam Kapoor Crashed Out On The Sets Of Prem Ratan Dhan Payo
    When Sonam Kapoor Crashed Out On The Sets Of Prem Ratan Dhan Payo

    Seems like Actress Sonam Kapoor is having her hectic schedules these days. She is been shooting in Gujarat with actor Salman Khan for their next film of Sooraj Barjatya’s Prem Ratan Dhan Payo. Take a look at the photographs of Sonam Kapoor, she just crashed out, looking so comfortable, she took a quick nap on the sets of Prem Ratan Dhan Payo. Sonam Kapoor has been attending various events and award shows and equally she is managing her shooting of her upcoming movie Prem Ratan Dhan Payo with …

  • Age gracefully, don't cover the lines: Kareena Kapoor
    Age gracefully, don't cover the lines: Kareena Kapoor

    New Delhi, Feb 27 (IANS) Bollywood's fit and fabulous Kareena Kapoor is on her way to turn 35, and she's clear about not attempting to be 22! She feels the key to ageing gracefully lies in letting the "lines" be, especially when it comes to men. I hate it when I look at somebody and know that they have tried to cover the lines," Kareena told IANS in an interview on a recent visit to the capital. Looking svelte in a golden shimmering gown, exuding a rare glow and charm, Kareena shared her …

  • Alia Bhatt Finally Reveals Her Relationship With Sidharth Malhotra
    Alia Bhatt Finally Reveals Her Relationship With Sidharth Malhotra

    Sidharth Malhotra and Alia Bhatt are the new and much talked couple in the Bollywood. Recently at the launch of a show actor Sidharth Malhotra caught the photographer and asked him to give his camera. He started taking Alia Bhatt’s picture. On this situation during the music awards event, Alia Bhatt was questioned about the on going relationship with Sidharth as she has been spotted with him at different events and places together. …

  • Oops! Sonakshi Sinha Does It Again!
    Oops! Sonakshi Sinha Does It Again!

    Sonakshi Sinha never goes out looking for trouble, because trouble usually finds her. The actress broke her hand again! Sonakshi Sinha took to her Instagram account and posted a picture of her injured hand, wrapped in pink bandage. Last night, on Friday, Varun Dhawan threw a Badlapur success bash and the actress, like a good and supporting friend, made it to the party, even with her broken hand. …

  • Ab Tak Chhappan 2 Movie Review
    Ab Tak Chhappan 2 Movie Review

    AB TAK CHAPPAN 2 is an 80s plot with a 90s twist with director Aejaz Gulab trying to give it a current flavor. It doesn't work. Nana Patekar is at his blistering best... …

  • What’s Up? Karishma Tanna And Upen Patel Meeting Each Others Family
    What’s Up? Karishma Tanna And Upen Patel Meeting Each Others Family

    Romantic date was not just inside the Bigg Boss 8 house for the romantic couple Karishma Tanna and Upen Patel. As named by Farah Khan, UPMA celebrated Valentine’s Day together with a classy dinner date. Not just this, Karishma also took Upen to her house to meet her mother. From the time they both have got out of Bigg Boss house, the duo are spending time together with their friends and were also spotted at parties and events. …

  • Yahoo Movies Review: Dum Laga Ke Haisha
    Yahoo Movies Review: Dum Laga Ke Haisha

    Dum Laga Ke Haisha continuously makes you smile. This is a film with a big heart and you’ll also love watching this one for the kind of nostalgia it evokes. …

Loading...