In Punjab, Jatts do it!

Chandigarh, Jan 3 (IANS) "Jatts the way aha aha" they like it in Punjab - where Jatt denotes not just the Jat-Sikh community but also a success mantra and even a lifestyle statement - finding its way into songs, film names and trendy tags like "Jatt Boyz".

The Jatt phenomenon got a fresh boost with two 2012 movies - "Jatt and Juliet" and "Carry on Jatta". The romantic comedies were box office hits with audiences, even in non-Punjabi-speaking states, queuing up.

In Punjab, the use of the term Jatt is used for a number of things and people. It is the Punjabi way of referring to the state's progressive farming community, also known as the Jat-Sikh community.

Young boys and men driving flashy cars and swanky bikes often make a style statement with stickers like "Ziddi (stubborn) Jatt", "Risky Jatt' or simply "Jatt Boyz".

"Young Jatts often want to flaunt their status by putting up something Jatt on their vehicles. They get a kick out of it," Chandigarh-based youth Sunny Grewal explained.

"Jatt in Punjab is the same as the powerful Jat community in Haryana and Uttar Pradesh," researcher Sandeep Singh from Ludhiana told IANS.

Besides, scores of websites - yamlajatt.com, lovejatt.com, vellajatt.com, mr-jatt.com, ziddijatt.com, riskyjatt.com, hotjatt.com, vipjatt.com, jattji.com, nicejatt.com and many others - keep the Jatt term in business. Most of these websites deal with popular Punjabi songs, allowing downloading of numbers. Others talk about the latest happenings in the Jatt-state and some offer mobile games and downloads.

Then there are the many Punjabi songs rolled out every year in which the use of the word just can't be missed.

From 1975 when Bollywood actor made Jatt popular with the popular "Main Jatt Yamla Pagla Deewana" in "Pratigya" to controversial rap-singer Honey Singh's "Jatt soorme kade gulami kareya nahi karde", it is a commonly used term. There are scores of popular Jatt songs -- Diljit Dosanjh's "Moreh Jatt kharku khada", Jazzy B's "Jatta mauja karda and Surjit Bindrakhiya's "Jatt di pasand Billyan Akhaan - are some of the songs that flaunt the Jatt connection.

Then there are the two films of course.

In the last few months, the success of "Jatt and Juliet", directed by Anurag Singh and starring singer-actor Diljit Dosanjh and Neeru Bajwa, made Jatt popular in the country. The film was acclaimed as a commercial and critical success. For the first time, the rights of a Punjabi film have been bought by Bollywood, composer and singer Himesh Reshammiya picking them up for a Hindi remake.

"We have heard of films from south India being re-made in Bollywood. But 'Jatt and Juliet' is a trendsetter in this area. This will do a lot of good to the Punjabi film industry which is now seeing money flowing in," film buff Randeep Singh said.

Breaking from the past tradition of Jatts being identified with guns and fights, the film brought out the romantic Jatt. In "Carry on Jatta" too, the hero was projected as the love-bitten youth and not a gun-toting one. Directed by Smeep Kang and starring Mahie Gill (of "Dev D" fame) and Gippy Grewal, the film is a laugh riot.

(Jaideep Sarin can be contacted at jaideep.s@ians.in)

--Indo-Asian News Service

js/vm/tb/mj

Most Viewed

  • Dum Laga Ke Haisha Star Bhumi Pednekar Has Lost Weight!
    Dum Laga Ke Haisha Star Bhumi Pednekar Has Lost Weight!

    Bhumi Pednekar made her Bollywood debut opposite Ayushmann Khurrana in Dum Laga Ke Haisha doesn’t actually look even tiny bit close to her character from the movie. The reason why we didn’t see Bhumi come in front of media to interact, as her character and role in the film was kept a secret from audiences. …

  • Swine flu hits Sonam, Vidhu Vinod Chopra & family
    Swine flu hits Sonam, Vidhu Vinod Chopra & family

    Actress Sonam Kapoor who was diagnosed with swine flu on Friday was moved to Kokilaben Ambani Hospital in Mumbai. …

  • Sunny Leone Recreates Zeenat Aman’s Hot Look!
    Sunny Leone Recreates Zeenat Aman’s Hot Look!

    For her upcoming film Ek Paheli Leela, Sunny Leone has recreated Zeenat Aman’s iconic look from Satyam Shivam Sundaram where she’s shown to be wearing a white sari. Elaborating on the look, director Bobby Khan says, “The way SSS captured Zeenatji’s beauty was beautiful. When I bounced the idea off Sunny, she immediately approved. Our film has glamour but we’ve kept Indian sentiments in mind, which is why she wore a spaghetti top with her sari.” Directed by Bobby Khan starring Sunny Leone, …

  • Varun Dhawan Surprises Yaami Gautam
    Varun Dhawan Surprises Yaami Gautam

    Yaami Gautam was taken by surprise with a gesture by her Badlapur co-star Varun Dhawan …

  • Sonam Kapoor Tests Positive For Swine Flu, Hospitalised
    Sonam Kapoor Tests Positive For Swine Flu, Hospitalised

    Actress Sonam Kapoor was recently discharged from hospital suffering from respiratory infection. Later she soon resumed back to work at Gujarat for shooting of her upcoming movie Prem Ratan Dhan Payo. Sonam Kapoor’s mother Sunita Kapoor had visited Gujarat on Saturday and took her by air-ambulance. Watch Video Here Sonam Kapoor has been shooting with actor Salman Khan for Sooraj Barjatya’s Prem Ratan Dhan Payo at Gondal in Gujarat from last 10 days. …

  • Pooja Misrra Sues TV Channel: Claims 'Farah Ki Dawat' Was Her Concept
    Pooja Misrra Sues TV Channel: Claims 'Farah Ki Dawat' Was Her Concept

    The controversial Pooja Misrra, who became an overnight sensation after participating in Bigg Boss Season 5, has sued a renowned TV channel for allegedly stealing her concept of a cookery show, which is now being hosted by Farah Khan (Farah Ki Daawat). In a legal notice sent to the TV channel, which airs the show, Pooja's legal representatives have said, ''All boundaries of professionalism and decency were crossed when Colors went ahead and plagiarized 'Pooja Misrra Productions 'maiden cookery …

  • Sunny Leone’s Sizzling Bikini Look In Kuch Kuch Locha Hai
    Sunny Leone’s Sizzling Bikini Look In Kuch Kuch Locha Hai

    Devang Dholakia’s comic caper Kuch Kuch Locha Hai is all set for release on the 8th of May 2015. Produced by Mukesh Purohit of Magic Pictures and K.K Agarwal, the film is being co-produced by Maximus Multimedia Pvt Ltd and Riyaz Mohammed. The project is also being backed by Japan based Asha Jhaveri and Blueberry Productions who have joined the film as associate producers. Kuch Kuch Locha Hai has consistently made news for its unusual pairing of the sizzling hot Sunny Leone and the affable …

  • Why Is Salman Khan Sniffing Camphor And Cinnamon?
    Why Is Salman Khan Sniffing Camphor And Cinnamon?

    We had recently reported that Sonam Kapoor has tested positive for Swineflu, and after spending a brief period at Sterling hospital in Rajkot, she has been moved to a suburban hospital in Mumbai. After Sonam was diagnosed on the sets of Prem Ratan Dhan Payo, the crew has obviously been on high alert and everyone has been tested. The team is currently shooting in the garden owned by Maharani of Gondal, Kumud Kumari. …

Loading...