Ritu Beri calls herself 'first idiot' of Indian fashion

New Delhi, Dec 11 (IANS) She went abroad to use her design sensibilities at a time when the Indian fashion industry was very niche. In the business for over two decades now, Ritu Beri calls herself "the first idiot" who got up and followed her dreams in the world of fashion.

She admits that the journey hasn't been easy, especially in the west, where people once considered Indians as "great copycats".

"Everyone says that I am the first Indian who took fashion abroad, but I think I was the first idiot who got up and said, 'I want to do this'. I have no real map to follow, there was nobody I could actually use as my example. But yes, I was passionate about what I was doing," Beri shared at a forum here Tuesday.

She spoke on the sidelines of a panel discussion arranged by the FICCI [Federation of Indian Chambers of Commerce and Industry] Ladies Organisation (FLO).

Over the years, Beri has made a mark with her chic apparels.

From showcasing at the prestigious Paris Fashion Week to dressing up noted international celebrities such as Bill Clinton, Prince Charles and Nicole Kidman, the designer's journey is a perfect representation of Indian fashion's inroads into the worldwide fashion scenario.

"I just believe that in India, because we were new and we were fresh, it was so easy to please everyone. People who watched the glamour, especially fashion shows for the first time, were awestruck. I think the concept of fashion was so new to India (when I began my journey), that it fascinated the audience," she added.

A graduate of the National Institute of Fashion Technology, the designer launched her label in India in 1990.

She became the first Indian designer to present a show in Paris, where she successfully launched her first luxe collection in 1998. Her gradual success led her to be named by Time magazine among the People to Watch in International Business.

Beri, now a known name in India and abroad, says she developed cold feet when she knocked the door in the international fashion world. But she was determined.

"When I was exposed to the fashion world in Paris, I had cold feet and I was wondering if it would ever be possible for me to make a mark. But I think I am a sucker for challenges and I did that.

"I just wanted to be in Paris and wanted to see my collection on runways there. I chased my dream and followed my stars and I was also quite surprised to know that I am right there presenting my first collection in the year 1998," she said.

That the French people weren't exposed to Indian fashion, was another challenge.

"They only know about snake charmers and all that ethnic traditions. The other thing which was really negative for me was that everyone there thought Indians are great copy cats and they can copy anything at half the price.

"So when I was there, people were scared to show what they could do for me or help me because they all felt that I would come back to India, do the same thing at half the price and kill their market. So, I dint have too much support during my starting phase," she added.

However Beri, who sells her creations through boutiques in France and Germany and a store in New Delhi, is happy to see the scenario has changed.

"Today it is wonderful to see the changed perspective of people from around the globe towards Indian fashion industry. India is looked up with such respect. When somebody sayS that he or she is from India, all doors open for them.

"Also, Indians are one of the greatest buyers worldwide, so I think we have come a long way," she said.

--

Did you know that you can get stories like this on the Yahoo mail app?
Download it here.

Yahoo Cricket

Latest News

  • 'XXX' planned with fresh talent: Ken Ghosh

    Mumbai, April 19 (IANS) Filmmaker Ken Ghosh has rubbished rumours that he asked actor Shahid Kapoor to star in his upcoming film "XXX" saying the plan was always to cast "fresh young talent". …

  • Happy birthday, B-town wishes Arshad Warsi

    Mumbai, April 19 (IANS) Arshad Warsi turned 47 on Sunday and Bollywood celebrities like Jackky Bhagnani and Sonu Sood showered the actor with birthday wishes. …

  • Hughes' bat, jerseys head to Mount Everest
    Hughes' bat, jerseys head to Mount Everest

    By Gopal Sharma KATHMANDU (Reuters) - Chhurim Sherpa began her journey for a third ascent to Mount Everest on Sunday but this time some odd items were also part of her climbing gear. Chhurim, who is the first woman to climb the 8,850 metre (29,035 feet) Everest summit twice in a week, will take a cricket bat and two jerseys belonging to deceased Australian cricketer Phil Hughes to the summit as a mark of tribute to the player. …

  • Rapper Crazy King takes a dig at Honey Singh

    Mumbai, April 19 (IANS) Rapper-singer-live performer Bharat Goswami, known as Crazy King, says Yo Yo Honey Singh is a weak rapper. I find Honey Singh's rapping weak. I don't think he is a good rapper. He has gears which make people jump with joy and dance to his tunes," King told IANS. …

  • Son to reprise Pandiarajan's role in remake

    Chennai, April 19 (IANS) Actor Prithvirajan, son of yesteryear actor-filmmaker Pandiarajan, will reprise his father's role in the eponymous remake of 1985 cult comedy "Aan Paavam". Pandiarajan will direct the remake. I'm going to retain the original theme but will make changes to the script to suit modern-day sensibilities," Pandiarajan told IANS. …

  • 'Kanchana 2' strikes gold at box office

    Chennai, April 19 (IANS) Actor-filmmaker Raghava Lawrencce's latest Tamil horror-comedy "Kanchana 2" has grossed a whopping Rs.10.83 crore in the first two days in Tamil Nadu since its release on Friday. "The movie has registered a phenomenal opening of Rs.10.83 crore in two days since its release in Tamil Nadu. Directed by Lawrencce, the film is part of the highly successful "Kanchana" franchise, which opened the floodgates to several horror-comedies in Tamil cinema over the years. …

  • First-timer to direct Kamal Haasan's next

    Chennai, April 19 (IANS) Debutant director Rajesh, who is a long time associate of actor-filmmaker Kamal Haasan and has worked with him in several of his films over the years, has been handed over the reins of the latter's next Tamil outing. Both have worked in films such as 'Manmadhan Ambu', 'Vishwaroopam' and the forthcoming release 'Uttama Villain'," a source from the film's unit told IANS. The source added that Trisha Krishnan is most likely to play the female lead. …

  • Ringo Starr among 2015 inductees into Rock and Roll Hall of Fame
    Ringo Starr among 2015 inductees into Rock and Roll Hall of Fame

    By Kim Palmer CLEVELAND (Reuters) - Former Beatles drummer Ringo Starr was inducted into the Rock and Roll Hall of Fame as a solo artist on Saturday - the last of the four bandmates to earn the honor in a ceremony in Cleveland celebrating some of the biggest stars of rock music. Among the 2015 honorees joining Starr, inducted by onetime band mate Paul McCartney, were singer Bill Withers, punk-pop band Green Day and Lou Reed, the primary force behind the Velvet Underground, who was among the …

Loading...