Ritu Beri calls herself 'first idiot' of Indian fashion

New Delhi, Dec 11 (IANS) She went abroad to use her design sensibilities at a time when the Indian fashion industry was very niche. In the business for over two decades now, Ritu Beri calls herself "the first idiot" who got up and followed her dreams in the world of fashion.

She admits that the journey hasn't been easy, especially in the west, where people once considered Indians as "great copycats".

"Everyone says that I am the first Indian who took fashion abroad, but I think I was the first idiot who got up and said, 'I want to do this'. I have no real map to follow, there was nobody I could actually use as my example. But yes, I was passionate about what I was doing," Beri shared at a forum here Tuesday.

She spoke on the sidelines of a panel discussion arranged by the FICCI [Federation of Indian Chambers of Commerce and Industry] Ladies Organisation (FLO).

Over the years, Beri has made a mark with her chic apparels.

From showcasing at the prestigious Paris Fashion Week to dressing up noted international celebrities such as Bill Clinton, Prince Charles and Nicole Kidman, the designer's journey is a perfect representation of Indian fashion's inroads into the worldwide fashion scenario.

"I just believe that in India, because we were new and we were fresh, it was so easy to please everyone. People who watched the glamour, especially fashion shows for the first time, were awestruck. I think the concept of fashion was so new to India (when I began my journey), that it fascinated the audience," she added.

A graduate of the National Institute of Fashion Technology, the designer launched her label in India in 1990.

She became the first Indian designer to present a show in Paris, where she successfully launched her first luxe collection in 1998. Her gradual success led her to be named by Time magazine among the People to Watch in International Business.

Beri, now a known name in India and abroad, says she developed cold feet when she knocked the door in the international fashion world. But she was determined.

"When I was exposed to the fashion world in Paris, I had cold feet and I was wondering if it would ever be possible for me to make a mark. But I think I am a sucker for challenges and I did that.

"I just wanted to be in Paris and wanted to see my collection on runways there. I chased my dream and followed my stars and I was also quite surprised to know that I am right there presenting my first collection in the year 1998," she said.

That the French people weren't exposed to Indian fashion, was another challenge.

"They only know about snake charmers and all that ethnic traditions. The other thing which was really negative for me was that everyone there thought Indians are great copy cats and they can copy anything at half the price.

"So when I was there, people were scared to show what they could do for me or help me because they all felt that I would come back to India, do the same thing at half the price and kill their market. So, I dint have too much support during my starting phase," she added.

However Beri, who sells her creations through boutiques in France and Germany and a store in New Delhi, is happy to see the scenario has changed.

"Today it is wonderful to see the changed perspective of people from around the globe towards Indian fashion industry. India is looked up with such respect. When somebody sayS that he or she is from India, all doors open for them.

"Also, Indians are one of the greatest buyers worldwide, so I think we have come a long way," she said.

Yahoo Cricket

Most Viewed

  • Ranbir Kapoor goes gown on his knees to propose to Deepika Padukone
    Ranbir Kapoor goes gown on his knees to propose to Deepika Padukone

    All the eyes are on Ranbir Kapoor and his ex beau Deepika Padukone who have been shooting together for their upcoming film Tamasha. Ranbir Kapoor and Deepika Padukone were shooting for a romantic scene, where Ranbir had to go down on knees and propose Deepika Padukone. You can see in the pictures, Ranbir Kapoor goes down on Knees, while Deepika Padukone gets surprised on it. The film stars Ranbir Kapoor and Deepika Padukone and is directed by Imtiaz Ali. …

  • Bollywood reacts to beef ban in Maharashtra
    Bollywood reacts to beef ban in Maharashtra

    It is reported that there has been a ban on the selling purchase of beef in Maharashtra …

  • Sussanne Khan Spent Rs 16 Crore On A Penthouse In Pune?
    Sussanne Khan Spent Rs 16 Crore On A Penthouse In Pune?

    Hrithik Roshan‘s ex-wife Sussanne Khan has bought an expensive property for herself outside Mumbai city. According to recent reports, Sussanne Khan bought a beautiful penthouse in Pune for about 16 crore! The penthouse is located in Trump Towers, Kalyani Nagar and the celebrity interior decorator has bought the property only for investment purpose. A source was quoted saying, “Yes, she has purchased a penthouse in Pune. It is located in Trump Towers, Kalyani Nagar. …

  • Saif-Kareena Kapoor Khan And Soha-Kunal Khemu’s Wild Holiday
    Saif-Kareena Kapoor Khan And Soha-Kunal Khemu’s Wild Holiday

    Actress Kareena Kapoor Khan with hubby Saif Ali Khan spend their quality time with newly wed couple Soha Ali Khan and Kunal Khemu. The couples are in Nagarhole, spending their weekend staying over at Saad Bin Jung’s resort, The Bison. In the picture, Kareena, Saif, and Soha Ali Khan are chilling out in open cottage, assuming Kunal Khemu clicking their picture, as he is missing. Kunal Khemu tweeted, On the early morning safari at Nagarhole wildlife reserve through the mist we spotted this …

  • Check Out: Alia Bhatt’s Transformed Vanity Van
    Check Out: Alia Bhatt’s Transformed Vanity Van

    Bollywood’s cutest actress Alia Bhatt is too excited and happy for her new personalized Vanity Van. The actress has recently got a new makeover for her vanity van. Alia Bhatt who calls her vanity van as a second home tweeted with a picture, “My second home, my vanity van !!! Thank you amritamahalnakai for transforming my van !! I love you to… Student Of The Year actress got her old vanity van customized into new according to her taste by Amrita Mahalnakai. As you can see in the picture just …

  • Dum Laga Ke Haisha Star Bhumi Pednekar Has Lost Weight!
    Dum Laga Ke Haisha Star Bhumi Pednekar Has Lost Weight!

    Bhumi Pednekar made her Bollywood debut opposite Ayushmann Khurrana in Dum Laga Ke Haisha doesn’t actually look even tiny bit close to her character from the movie. The reason why we didn’t see Bhumi come in front of media to interact, as her character and role in the film was kept a secret from audiences. …

  • Swine flu hits Sonam, Vidhu Vinod Chopra & family
    Swine flu hits Sonam, Vidhu Vinod Chopra & family

    Actress Sonam Kapoor who was diagnosed with swine flu on Friday was moved to Kokilaben Ambani Hospital in Mumbai. …

  • Birthday Special: Shraddha Kapoor's cake face
    Birthday Special: Shraddha Kapoor's cake face

    Shraddha Kapoor turned 26 today. This Bollywood actress, who has also ventured into singing, with the EK VILLAIN …

Loading...