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'Seethamma Vakitlo Sirimalle Chettu' earns Rs.9.81 crore on first day

Indo Asian News Service
13 January 2013

Chennai, Jan 13 (IANS) Telugu family drama "Seethamma Vakitlo Sirimalle Chettu", (SVSC) has got an an overwhelming opening as it has earned Rs.9.81 crore on its first day in Andhra Pradesh.

"This is probably the best ever opening for a multi-starrer in Telugu. SVSC has collected Rs.9.81 crore in Andhra Pradesh on its opening day and is also doing extremely well in the other parts of the country," Trade analyst Trinath told IANS.

Directed by Srikanth Addala, SVSC stars Mahesh Babu and Venkatesh alongside Samantha Ruth Prabhu and Anjali. The film brings forth the importance of familial ties through the story of two brothers.

Buoyed by the response to the film, which released worldwide Jan 11, producer Dil Raju has planned special shows for women.

"Since it's a family story, we're thinking of organising special screening for women on Jan 14, Jan 15 and Jan 16," said Raju.

Released via 14 Reels Entertainment overseas, the film has recorded best ever opening for a Telugu film abroad.

According to Taran Adarsh's tweet, SVSC's Friday collection in the US was $338,228 from 67 locations.

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