Shahid Kapoor promotes use of eco friendly Ganesh idols in Mumbai

Mumbai, Sept.5 (ANI): Actor Shahid Kapoor launched biodegradable Ganesh idols here this week with an aim to promote an environment-friendly festival.

During the festival, Ganesha idols are worshipped in hundreds of makeshift tented enclosures before they are immersed in water bodies.

Kapoor attended the event at the Lala Lajpat Rai College, where students cheered him as he danced to a song from his upcoming film, "Phata Poster Nikhla Hero", which has Ileana D'Cruz as his leading lady.

Kapoor launched the Times Green Ganesha (TGG) campaign, which endorses the usage of recyclable materials and products.

"This is a great cause, and I feel that we are spreading awareness among the right generation. We should protect the environment, take safety measures. We must be aware. We should use bio-degradable materials like clay and immerse them at environment friendly places," he said.

An initiative by The Times of India, the Maharashtra Environment Ministry and the Maharashtra Pollution Control Board (MPCB), TGG intends to cut down on the pollution caused by the idols, which are usually made of plastic and plaster of paris and painted using poisonous dyes.

Elaborately painted and decorated idols are worshipped before they are taken during mass processions to rivers, lakes and the sea, where they are immersed after performing Hindu rituals.

Statue remains from festivities from last year still float in rivers and water tanks in Mumbai, where the annual festival culminates with the immersion of some thousands of statutes-some up to 25 feet high-by millions of devotees.

Traditionally, idols were made from mud and clay and vegetable-based dyes were used to paint them.

Legend has it that Hindu Goddess Parvati created Ganesha from a perfumed putty-like substance, used to remove dirt from her body in an ancient self-cleansing ritual, the equivalent of a modern bath.

Suspecting her fidelity, Parvati"s husband Lord Shiva, one of the three most powerful Gods in the Hindu pantheon, flew into rage and beheaded the young lad. This left Parvati in distress and rage.

When Lord Shiva realised that the boy was created by Parvati, he brought him back to life by slaying an elephant and giving him the animal's head. Thus was Ganesh created.

He is regarded as "Vinayak", the God of Knowledge and as "Vigneshwara", the remover of obstacles. (ANI)

Latest News

  • FDCI locks dates for next AIFW seasons

    New Delhi, March 29 (IANS) The Fashion Design Council of India (FDCI), the country's apex fashion body on Sunday announced dates for the Amazon India Fashion Week spring-summer and autumn-winter 2016 seasons. …

  • Success is becoming the best version of yourself: Hrithik

    Mumbai, March 29 (IANS) After coming out unscathed through all the struggles in his life, actor Hrithik Roshan has nothing but inspiration to offer his fans and says success to him is becoming the best version of one's own self. Success to me is becoming the best version of yourself," Hrithik told IANS. …

  • I am really glad rap music has found some place in Bollywood, says Mickey Singh

    By Ashish Kumar Singh New Delhi, Mar 29 (ANI): Indo American singer Mickey Singh recently discussed the importance of rap and fusion music in Bollywood during his visit to New Delhi. The 'Double Addi' hitmaker spoke exclusively to ANI about his music and the current music trend in Bollywood, saying that he was really glad that rap music had found some place in Bollywood. The American pop sensation said, "Rappers like Badshah and Yo Yo Honey Singh have definitely taken rap music and Indian …

  • Disappointing first quarter, say Bollywood's trade gurus

    Mumbai, March 29 (IANS) With no blockbusters, and a majority of debacles, the first quarter of 2015 has been disappointing for Bollywood box office, say trade gurus, who believe that small fries like "NH10" and "Badlapur" have managed to earn plaudits and profits. It's been an average year so far -- none of the Khans' films released, and the only A-list starrer "Baby", featuring Akshay Kumar, was among the four movies that performed well. This year, there was was no such major film," trade …

  • Reality shows not my thing: Nathalia Kaur

    New Delhi, March 29 (IANS) Brazilian model Nathalia Kaur, who recently stepped out of her comfort zone to perform some action-packed stunts in Indian reality show "Khatron ke Khiladi Darr Ka Blockbuster Returns", says she has no intentions to take part in any other reality show as of now. "Reality shows are not my thing. Films are my focus at the moment," Nathalia told IANS over phone from Mumbai. I think I'm not made for reality shows," she said. …

  • Films on Himachal's wildlife may hit roadblock

    Shimla, March 29 (IANS) Big budget documentaries showcasing Himachal Pradesh's prized wildlife, including the highly endangered pheasant, by Green Oscar winning filmmaker Mike Pandey may hit a roadblock. The wildlife department has decided to give one last chance to the acclaimed filmmaker to seek his view over the inordinate three-year delay in completing four sets of documentaries of 30 minutes each, a senior official told IANS. The government has made a partial payment of Rs.40 lakh to the …

  • Being an actor a torture for skin: Taapsee Pannu

    New Delhi, March 29 (IANS) "Baby" actress Taapsee Pannu, who has signed up an endorsement deal with skincare brand Everyuth, says the acting profession is a "torture" on one's skin -- but with a mix of right food and liquid intake, she keeps herself glowing. What is your take -- should celebrities promote the concept of fairness creams? …

  • Radhika won't do songs that objectify women

    Mumbai, March 29 (IANS) Actress Radhika Apte, who picks content-driven films, says she would not do an item song which objectifies women. Asked if she's willing to do item songs in Bollywood, the "Hunterrr" told IANS: "It all depends on what it is. What is item number? …

Loading...