What to Read Next

Sports and style: Making of a new glamour statement

Madhusree Chatterjee
28 November 2012

New Delhi, Nov 28 (IANS) There's polo, golf and, of course, cricket... where style matches strokes, where sports and fashion blend indelibly. Over the decades, this combination has bred its own ecology of lifestyle and fashion.

In the latest fashion makeover, the Royal Jaipur Polo team, one of the country's best and most fashionable polo squads, is making a new sports glamour statement. The fancy pink T−shirts that the team has been wearing for the last six years has been replaced by white blue−collared T−shirts with an emblem of the erstwhile Jaipur kingship, matching white breeches and riding boots.

"Golf and polo are the two games which have strict fashion norm and ethics. The uniform of the Jaipur Polo team had never been seriously designed. The team had been changing its gear continuously for the last six years. It was not very edgy," designer of new uniform Mayyur Girotra told IANS.

Girotra, who manages the mother−and−son label Rimple−Mayyur, said "he was inspired by cricket icon Nawab Mansur Ali Khan Pataudi in fashioning the new outfit".

"I have been following his fashion and admired the way he dressed effortlessly and carried himself both on and off the field," Girotra said.

According to Girotra, sports−oriented men's fashion has been finding acceptance in the mainstream couture stage in the past decade.

Polo is one of the primary arbitrators of sports fashion trends in India, along with cricket and now golf.

"Polo fashion is very crisp. It is perhaps the only sport where you can't just wear anything to watch a day match. You must have your crisp white linen shirt and your sun glasses in place," he said.

The Jaipur Polo team has inspired a range of apparel under the label, the Jaipur Polo Company. The range offers a selection of rugged polo shirts, rugby shirts, polo jean riding breeches, ladies polo pants and accessories.

Asos Fashion Finder, a contemporary fashion tracker, says sportswear has become more evolved since it has moved out of the gymnasium.

"The sweatshirt, once worn to the gymnasium, hoodies and bareball jackets now blend with everyday basics like chinos, before being styled with a backpack and hip−hops for a day to the field," a spokesperson said.

Buyers have positioned golfing apparel brands promoted by their favourite tee−icons.

For example, after the infidelity scandal surrounding golfer Tiger Woods broke out in 2009, Nike took a hit. An IMC report on Ralph Lauren RLX Golf Line says the company lost "105,000 customers".

In India, mega−brands like Adidas, Puma, Fila, Reebok and Nike have pushed a culture of sports−oriented casual wear mostly among the younger vertically mobile professionals and the GenNext. The product lines are endorsed by popular sports icons.

An archive of beyond−the−cricket pitch stories, "Stories from the Vault − Cricket Fashions" compiled by the Donald Bradman Foundation says "cricket fashion has certainly come a long way over the years".

"In the early days of cricket, flannels were the common uniform, a tradition which remains to this day, albeit in a modified form. Flannels consisted of white trousers, a white short, Oxford shoes and often a top hat," the archive says.

These days flannels are worn as "whites" and matched with navy or black blazers − a style made popular by cricketers and cricket lovers alike in the decade between the 1950s and 1980s.

The colours are widely worn by the respective club supporters often outside the pitch.

"Off the field, former Indian skipper Kapil Dev is still the male fashion icon with his elegant bandhgallas and Indian pants. Sachin Tendulkar is more about suits and Dhoni is very casual in approach to clothes. Virat and Gautam Gambhir are basic in their fashion with T−shirts and denims. Fans like to follow them," Girotra said.

Women sports fashion has changed in the last 100 years to become more utilitarian and designer−based from the conservative tailored blouses, long skirts, pleated jackets, voluminous trousers.

(Madhusree Chatterjee can be contacted at madhu.c@ians.in)

VA Mortgage Rates In 2016

VA Rates as Low as 2.75% (3.028% APR) 15 Year Fixed. Exclusive For Veteran & Military Takes 1 Min!

How Older Men Tighten Their Skin

Men, reduce the look of wrinkles, sagging skin and fine lines with this affordable and effective skin tightening treatment without leaving your home.

Drivers With No Tickets In 3 Years Must Read This

United States drivers are surprised that they never knew this. If you drive less than 50 mi/day, you better read this...

“It works. Officers were at my home in minutes."

Built by the leading engineers in the country with revolutionary wireless technology... Engineered to make your home feel like a fortress...

Starwood Credit Card

Earn 25,000 Bonus Starpoints®! Use toward Award Nights or Flights.

Attn Home Owners Who Never Miss a Payment.

Home Owners who have not missed a payment in 3 years or more need to read this. If you owe less than $625,000 on your home there is a solution.

What Causes Heartburn

Wondering What Causes Heartburn? Learn About Causes of Heartburn, Including the Types of Food That Can Trigger Heartburn.

Your second chance to enroll in Medicare & Medigap

Seniors can sign up for Medicare & Medigap now during the General Enrollment Period.

Insane Navy Seal Flashlight, should it be banned?

The Military has recently released technology that is now available to the public. Get yours before they run out - Limited Supply!

Trouble Understanding Your Teen?

Raising teenagers can be a challenge. Learn why teens do what they do in our teen email series.

Compare rates. Save big.

We compare rates with those of our competitors, so you don't have to.

Already Have Your Bachelor's Degree?

Learn more about earning your master's or doctoral degree from Walden University. Study online and further your career. Request free information!

Do NOT pay your insurance until you try this.

If you drive less than 55 miles/day OR have no DUI's you can get auto insurance for as low as $29/ Month! See if you qualify.

Stop Paying Too Much For Your Prescriptions.

Drug prices vary wildly between pharmacies. GoodRx finds the lowest prices and discounts. Compare prices, print free coupons & save up to 80%.