Sports and style: Making of a new glamour statement

New Delhi, Nov 28 (IANS) There's polo, golf and, of course, cricket... where style matches strokes, where sports and fashion blend indelibly. Over the decades, this combination has bred its own ecology of lifestyle and fashion.

In the latest fashion makeover, the Royal Jaipur Polo team, one of the country's best and most fashionable polo squads, is making a new sports glamour statement. The fancy pink T−shirts that the team has been wearing for the last six years has been replaced by white blue−collared T−shirts with an emblem of the erstwhile Jaipur kingship, matching white breeches and riding boots.

"Golf and polo are the two games which have strict fashion norm and ethics. The uniform of the Jaipur Polo team had never been seriously designed. The team had been changing its gear continuously for the last six years. It was not very edgy," designer of new uniform Mayyur Girotra told IANS.

Girotra, who manages the mother−and−son label Rimple−Mayyur, said "he was inspired by cricket icon Nawab Mansur Ali Khan Pataudi in fashioning the new outfit".

"I have been following his fashion and admired the way he dressed effortlessly and carried himself both on and off the field," Girotra said.

According to Girotra, sports−oriented men's fashion has been finding acceptance in the mainstream couture stage in the past decade.

Polo is one of the primary arbitrators of sports fashion trends in India, along with cricket and now golf.

"Polo fashion is very crisp. It is perhaps the only sport where you can't just wear anything to watch a day match. You must have your crisp white linen shirt and your sun glasses in place," he said.

The Jaipur Polo team has inspired a range of apparel under the label, the Jaipur Polo Company. The range offers a selection of rugged polo shirts, rugby shirts, polo jean riding breeches, ladies polo pants and accessories.

Asos Fashion Finder, a contemporary fashion tracker, says sportswear has become more evolved since it has moved out of the gymnasium.

"The sweatshirt, once worn to the gymnasium, hoodies and bareball jackets now blend with everyday basics like chinos, before being styled with a backpack and hip−hops for a day to the field," a spokesperson said.

Buyers have positioned golfing apparel brands promoted by their favourite tee−icons.

For example, after the infidelity scandal surrounding golfer Tiger Woods broke out in 2009, Nike took a hit. An IMC report on Ralph Lauren RLX Golf Line says the company lost "105,000 customers".

In India, mega−brands like Adidas, Puma, Fila, Reebok and Nike have pushed a culture of sports−oriented casual wear mostly among the younger vertically mobile professionals and the GenNext. The product lines are endorsed by popular sports icons.

An archive of beyond−the−cricket pitch stories, "Stories from the Vault − Cricket Fashions" compiled by the Donald Bradman Foundation says "cricket fashion has certainly come a long way over the years".

"In the early days of cricket, flannels were the common uniform, a tradition which remains to this day, albeit in a modified form. Flannels consisted of white trousers, a white short, Oxford shoes and often a top hat," the archive says.

These days flannels are worn as "whites" and matched with navy or black blazers − a style made popular by cricketers and cricket lovers alike in the decade between the 1950s and 1980s.

The colours are widely worn by the respective club supporters often outside the pitch.

"Off the field, former Indian skipper Kapil Dev is still the male fashion icon with his elegant bandhgallas and Indian pants. Sachin Tendulkar is more about suits and Dhoni is very casual in approach to clothes. Virat and Gautam Gambhir are basic in their fashion with T−shirts and denims. Fans like to follow them," Girotra said.

Women sports fashion has changed in the last 100 years to become more utilitarian and designer−based from the conservative tailored blouses, long skirts, pleated jackets, voluminous trousers.

(Madhusree Chatterjee can be contacted at madhu.c@ians.in)

Most Viewed

  • Dum Laga Ke Haisha Star Bhumi Pednekar Has Lost Weight!
    Dum Laga Ke Haisha Star Bhumi Pednekar Has Lost Weight!

    Bhumi Pednekar made her Bollywood debut opposite Ayushmann Khurrana in Dum Laga Ke Haisha doesn’t actually look even tiny bit close to her character from the movie. The reason why we didn’t see Bhumi come in front of media to interact, as her character and role in the film was kept a secret from audiences. …

  • Swine flu hits Sonam, Vidhu Vinod Chopra & family
    Swine flu hits Sonam, Vidhu Vinod Chopra & family

    Actress Sonam Kapoor who was diagnosed with swine flu on Friday was moved to Kokilaben Ambani Hospital in Mumbai. …

  • Sunny Leone Recreates Zeenat Aman’s Hot Look!
    Sunny Leone Recreates Zeenat Aman’s Hot Look!

    For her upcoming film Ek Paheli Leela, Sunny Leone has recreated Zeenat Aman’s iconic look from Satyam Shivam Sundaram where she’s shown to be wearing a white sari. Elaborating on the look, director Bobby Khan says, “The way SSS captured Zeenatji’s beauty was beautiful. When I bounced the idea off Sunny, she immediately approved. Our film has glamour but we’ve kept Indian sentiments in mind, which is why she wore a spaghetti top with her sari.” Directed by Bobby Khan starring Sunny Leone, …

  • Sunny Leone does a Zeenat Aman; wears transparent saree!
    Sunny Leone does a Zeenat Aman; wears transparent saree!

    T-series' upcoming film EK PAHELI LEELA has been creating buzz for quite some time now. …

  • When Sonam Kapoor Crashed Out On The Sets Of Prem Ratan Dhan Payo
    When Sonam Kapoor Crashed Out On The Sets Of Prem Ratan Dhan Payo

    Seems like Actress Sonam Kapoor is having her hectic schedules these days. She is been shooting in Gujarat with actor Salman Khan for their next film of Sooraj Barjatya’s Prem Ratan Dhan Payo. Take a look at the photographs of Sonam Kapoor, she just crashed out, looking so comfortable, she took a quick nap on the sets of Prem Ratan Dhan Payo. Sonam Kapoor has been attending various events and award shows and equally she is managing her shooting of her upcoming movie Prem Ratan Dhan Payo with …

  • Why Is Salman Khan Sniffing Camphor And Cinnamon?
    Why Is Salman Khan Sniffing Camphor And Cinnamon?

    We had recently reported that Sonam Kapoor has tested positive for Swineflu, and after spending a brief period at Sterling hospital in Rajkot, she has been moved to a suburban hospital in Mumbai. After Sonam was diagnosed on the sets of Prem Ratan Dhan Payo, the crew has obviously been on high alert and everyone has been tested. The team is currently shooting in the garden owned by Maharani of Gondal, Kumud Kumari. …

  • Oops! Sonakshi Sinha Does It Again!
    Oops! Sonakshi Sinha Does It Again!

    Sonakshi Sinha never goes out looking for trouble, because trouble usually finds her. The actress broke her hand again! Sonakshi Sinha took to her Instagram account and posted a picture of her injured hand, wrapped in pink bandage. Last night, on Friday, Varun Dhawan threw a Badlapur success bash and the actress, like a good and supporting friend, made it to the party, even with her broken hand. …

  • Pooja Misrra Sues TV Channel: Claims 'Farah Ki Dawat' Was Her Concept
    Pooja Misrra Sues TV Channel: Claims 'Farah Ki Dawat' Was Her Concept

    The controversial Pooja Misrra, who became an overnight sensation after participating in Bigg Boss Season 5, has sued a renowned TV channel for allegedly stealing her concept of a cookery show, which is now being hosted by Farah Khan (Farah Ki Daawat). In a legal notice sent to the TV channel, which airs the show, Pooja's legal representatives have said, ''All boundaries of professionalism and decency were crossed when Colors went ahead and plagiarized 'Pooja Misrra Productions 'maiden cookery …

Loading...