SRK launches 'Chennai Express' game, challenges Rohit Shetty

Mumbai, July 25 (IANS) Bollywood superstar and gizmo enthusiast Shah Rukh Khan has launched an official game ahead of the release of his forthcoming movie "Chennai Express". He made the event exciting by challenging director Rohit Shetty for a match.

Shah Rukh showed off his gaming skills as he challenged Shetty to compete with him in the game - "Chennai Express: Escape from Rameshwaram". He says "to capture a movie in a game format is one of the most difficult and creatively challenging things to do".

"The movie has a vision and a theme, which a game needs to carry forward and keep the gamer engrossed in. The 'Chennai Express' game captures the theme, the graphics and the mood of the movie brilliantly," Shah Rukh said in a statement.

"I had a lot of fun being a part of the process of making this game. Hopefully the avid gamers will find this one as much fun as I do," he added.

Developed by Disney UTV's Digital arm, the game has so far been launched on feature phones and Android phones, while its iOS version will hit the markets closer to the movie's release Aug 9.

Stressing on the importance of building a gaming product to enhance the reach of a movie, Sameer Ganapathy, COO - Digital, Disney UTV, said: "Gaming is amongst the highest consumed forms of entertainment on mobile phones today. What better way to reach out to the ever growing mobile phone audience than to give them the opportunity to play as Shah Rukh Khan themselves!"

In the game, the player takes on the role of Rahul (Shah Rukh's character in the movie) and embarks upon an exciting and colorful running adventure, where he fights his way through an army of thugs from Chennai while dodging obstacles like trucks, buses, cars, coconut carts, manholes and more. All three versions of the game are based in the picturesque town of Rameshwaram.

As a special bonus, users can unlock a special Deepika Padukone avatar, by collecting more than 10,000 coins in a single game session.

Deepika is the lead heroine in "Chennai Express", which is co-produced by UTV Motion Pictures and Red Chillies Entertainment.

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