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SRT Ad Strikes At Soul of Car Culture [video]

George Kennedy
17 June 2013

We’ve all been there- in the back seat of a wagon or minivan on a long roadtrip. Cars did not seem very interesting back then- but as we got older and understood how impressive, powerful and reputation-enhancing a sportscar could be, our interest in the automobile grew into full-on lust. That genesis of our automotive enthusiasm is the notion being conjured by the latest SRT ad. Chrysler‘s performance wing certainly has the goods that we lust for, especially the return of the SRT Viper, which is featured in the new ad, seen below:

When will Chrysler stop making ads that give us chills? We’re not quite sure, but the automaker seems to understand what makes us tick.

PHOTOS: See more of the SRT Viper on BoldRide

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