Tamil cinema likely to cap promotional expenditure

Chennai, Feb 24 (IANS) As a gesture of fair play for films of all sizes and budgets, Tamil Film Producers Council's head Keyar says that soon they may put a cap of Rs.40 lakh on film promotions.

He had raised the issue at the audio launch of Tamil "Snehavin Kadhalargal".

"We have been thinking about implementing a cap on promotional activities of films. Very soon we plan to restrict the promotional costs of any films to Rs.40 lakh, irrespective of its budget. So, there will be a fair play for all kind of films in the industry," Keyar told IANS.

"Big budget films pump in crores for promotional activities, whereas small films can't cough up so much money. This is affecting the smaller films that release alongside star films. We feel there should be fairness when it comes to promotions," he said.

Budget restrain will boost filmmakers' creativity.

"I think it will help films to promote creatively. There are mediums beyond television and print to be explored and I feel this will give them that opportunity," he said.

He discussed the idea with other producers.

"They feel this could be implemented. However, we have to take unanimous decision to implement it. Therefore, this will take a while," he added.

--

Did you know that you can get stories like this on the Yahoo mail app?
Download it here.

Yahoo Cricket

Latest News

  • 'Uttama Villain' producers to settle all dues before release

    Chennai, April 25 (IANS) The producers of Kamal Haasan-starrer "Uttama Villain", which releases in cinemas on May 1, have given an undertaking in Madras High Court that they will settle all dues before release. On Friday, producers N. Lingusamy and his brother N. Chandra Bose of Thirrupathi Brothers have assured to repay a loan of Rs.2 crore with interest to Thangam Cinemas. According to an agreement, Thirrupathi Brothers had to give the copyright and distribution of "Uttama Villain" to …

  • '365 Days' not about my marriage: RGV

    Chennai, April 25 (IANS) Maverick filmmaker Ram Gopal Varma says the story of upcoming Telugu romantic-drama "365 Days", a peek at the story of a couple post nuptials, is not based on his own marriage. "I had a failed marriage. …

  • Wedding bells for Shantanu Bhagyaraj

    Chennai, April 25 (IANS) Tamil actor Shantanu Bhagyaraj, son of veteran filmmaker K. Bhagyaraj, will tie the knot with his childhood sweetheart Keerthi, a popular video jockey, here on Aug 21. …

  • Olympian Bruce Jenner makes transgender history by identifying as a woman
    Olympian Bruce Jenner makes transgender history by identifying as a woman

    By Mary Milliken LOS ANGELES (Reuters) - Olympic gold medalist and reality TV star Bruce Jenner said on Friday that he identifies as a woman, becoming the most high-profile American to come out as transgender. The 65-year-old Jenner made the declaration in a wide-ranging interview with ABC's Diane Sawyer, nearly 40 years after his record-breaking Olympic gold-medal win in the decathlon that gave him the unofficial title of "World's Greatest Athlete." At the outset of the taped interview, …

  • PETA claims victory for animal rights in demise of SeaWorld Trainer Barbie

    By Alex Dobuzinskis LOS ANGELES (Reuters) - Mattel Inc said on Friday it has ended production of its SeaWorld Trainer Barbie doll, a move cheered by an animal rights group that has been a leading critic of SeaWorld for its treatment of killer whales. Mattel spokesman Alex Clark said production of the doll ended when a licence agreement with SeaWorld Parks & Entertainment expired last year. SeaWorld, which operates parks in San Diego, San Antonio, and Orlando, Florida, has seen other …

  • Pop star Justin Bieber settles lawsuit with Florida photographer
    Pop star Justin Bieber settles lawsuit with Florida photographer

    By Zachary Fagenson MIAMI (Reuters) - A lawsuit against pop star Justin Bieber over an incident involving a photographer in Miami has been resolved, according to attorneys. A lawyer for photographer Jeffrey Binion declined to comment further and wouldn't say when the agreement was reached or if it involved a financial settlement. The lawsuit, filed in Miami-Dade County circuit court, dates back to a 2013 run-in between Binion and Bieber outside a Miami-area recording studio. Binion claimed …

  • German ambassador, Saif Ali Khan launch 'Kal ho naa ho' song remake

    New Delhi, April 25 (IANS) German ambassador Michael Steiner along with actor Saif Ali Khan, his mother, Sharmila Tagore, and Javed Akhtar launched a remake of the famous music video "Kal ho naa ho" featuring Steiner's wife, Eliese, former foreign minister Salman Khurshid and the ambassador himself. The project titled "Lebe jetzt!", which means "Kal ho na ho" in German, was launched on Friday at the German embassy here. Karan Johar, who directed the film "Kal Ho Naa Ho", and Sonu Nigam, who …

  • Ensemble cast numbs pain of life in 'Anesthesia' at Tribeca
    Ensemble cast numbs pain of life in 'Anesthesia' at Tribeca

    By Patricia Reaney NEW YORK (Reuters) - An ensemble cast led by actors Sam Waterston, Glenn Close and Kristen Stewart numb themselves to the challenges and disappointments of life in "Anesthesia," an indie drama about how a violent act connects the lives of disparate people. The film, which premiered at the Tribeca Film Festival this week and is set in New York City, shows the pain and loneliness of some of the city's occupants. Waterston is the kind, gentle Columbia University philosophy …

Loading...