Too many films cluttering one Friday

Mumbai, Feb 5 (IANS) "Mai...", "Listen...Amaya", "Midnight's Children" and "Vishwaroop" - four films came in a cluster Feb 1. The result? Only "Vishwaroop" managed to get an audience while "Midnight's Children" received a lukewarm reception and the other two are struggling for survival.

What is the rationale behind releasing as many as four to five films on one Friday? Is the audience expected to see so many films during the same week?

No, says trade expert Taran Adarsh.

"When will producers learn from their mistakes? Too many movies clashing on the same Friday does affect the overall business. I fail to understand the mad rush to release so many films during the same week. The common man has no time, money or inclination to watch so many films in a week. The business is bound to suffer," said Adarsh.

However, Vikram Malhotra, chief operating officer of the thriving production company Viacom18 Motion Pictures, thinks the audience's buying capacity at the box office window remains undiminished.

"There is a healthy trend of movie-goers flocking to theatres. But it only happens with the films that connect with audiences. They won't come to the theatres just because films are bound to be released every Friday.

"Consumers are more value-conscious than ever before. They totally reject films that don't seem to be worth their time and money," said Malhotra.

He sees no harm in a bunch of films being released on the same Friday.

"If two or three good films would release together, they would all get their due provided the content engages," he added.

One solution to the surfeit of releases on Friday is the Direct-To-Home (DTH) facility, whereby the more intimate character-based films like "Mai..." and "Listen...Amaya" could be premiered directly to homes via satellite.

--

Did you know that you can get stories like this on the Yahoo mail app?
Download it here.

Latest News

  • Wiz Khalifa's tribute to Furious 7's Walker keeps UK chart top spot
    Wiz Khalifa's tribute to Furious 7's Walker keeps UK chart top spot

    American rapper Wiz Khalifa's tribute to actor Paul Walker, "See You Again", kept the top spot in Britain's music charts for a second week, the Official Charts Company said on Sunday, saying it had also broken the country's all-time streaming record. The song, featuring Charlie Puth, is on the sound track to the movie "Furious 7", and pays tribute to cast member Walker who died during filming in November 2013. A remix of OMI's 2012 reggae song "Cheerleader" held firm at number two, while …

  • Box Office: 'Furious 7' Races Past 'Age of Adaline'
    Box Office: 'Furious 7' Races Past 'Age of Adaline'

    By Brent Lang LOS ANGELES (Variety.com) - Nothing, it seems, and certainly not Blake Lively, can get "Furious 7" to slam on the brakes. The mega-grossing sequel took the top spot at the weekend box office with $18.2 million, becoming the first film to come in first for four consecutive weekends since "The Hunger Games" in March of 2012. …

  • I'm here to share love: Atif Aslam on performing in India

    Indore, April 26 (IANS) Popular Pakistani musician Atif Aslam might not have been able to entertain his fans in Pune with his rock numbers and melodious tracks as his concert had to be cancelled, but he says he has no grudges and has only love to share with his Indian fans. I love my fans and I like being in India. …

  • Anupam Kher's TV show returns, to tell more inspiring tales

    New Delhi, April 26 (IANS) Veteran actor Anupam Kher is returning with the second season of "The Anupam Kher Show...Kucch Bhi Ho Sakta Hai". He says there will be more inspiring stories to tell. He made his TV production debut with the first season of the show last year on channel Colors. It highlighted inspirational stories of popular Bollywood celebrities, who will spoke about their life's challenges and testing times. …

  • Evelyn 'obsessed' with Ram's 'Dil Ki Baatein'

    Mumbai, April 26 (IANS) Actress Evelyn Sharma, who will be seen portraying an aspiring rockstar Naina in comedy caper film "Kuch Kuch Locha Hai", says she is hooked to co-star Ram Kapoor's ongoing TV show "Dil Ki Baatein". The 28-year-old, who has appeared in films like "Yaariyan" and "Yeh Jawaani Hai Deewani", doesn't watch many Hindi shows, but she feels Ram is doing an "outstanding job" in the Sony Entertainment Television show. "Right now I am obsessed with the show 'Dil Ki Baatein'. I …

  • Better to open a shop than do TV soaps, says Sunil Grover

    Mumbai, April 26 (IANS) He has been tickling the audiences' funny bone with his act as Gutthi in "Comedy Nights With Kapil", but actor Sunil Grover says fiction dramas are not his cup of tea, and that he wouldn't opt for them even if he has no money to pay his EMIs some day. Sunil told IANS: "I have not been doing much on small screen apart from 'Comedy Nights With Kapil'. "I have not done fiction (soaps), and here in India, the kind of routine, the number of days you have to shoot... it's …

  • Pop culture reminds Ben Stiller of his childhood days

    New Delhi, April 26 (IANS) Actor Ben Stiller, who stars together with actress Naomi Watts as a middle-aged couple in comedy-drama film "While We're Young", says the pop culture reminds him of his "childhood and youth days". …

  • Sunny Leone likes live audience connect

    Mumbai, April 26 (IANS) Close on the heels of the release of comedy caper "Kuch Kuch Locha Hai", actress Sunny Leone performed live during a promotional event here along with singer Shraddha Pandit. Sunny, who was also joined by actor Ram Kapoor, debutant Navdeep Chhabra and director Devang Dholakia for the event, had an interactive session with the fans and was also seen giving autographs and clicking photographs with them. It was a great idea to have a promotional activity," Sunny, who …

Loading...