What to Read Next

Too many films cluttering one Friday

Subhash K.Jha
5 February 2013

Mumbai, Feb 5 (IANS) "Mai...", "Listen...Amaya", "Midnight's Children" and "Vishwaroop" - four films came in a cluster Feb 1. The result? Only "Vishwaroop" managed to get an audience while "Midnight's Children" received a lukewarm reception and the other two are struggling for survival.

What is the rationale behind releasing as many as four to five films on one Friday? Is the audience expected to see so many films during the same week?

No, says trade expert Taran Adarsh.

"When will producers learn from their mistakes? Too many movies clashing on the same Friday does affect the overall business. I fail to understand the mad rush to release so many films during the same week. The common man has no time, money or inclination to watch so many films in a week. The business is bound to suffer," said Adarsh.

However, Vikram Malhotra, chief operating officer of the thriving production company Viacom18 Motion Pictures, thinks the audience's buying capacity at the box office window remains undiminished.

"There is a healthy trend of movie-goers flocking to theatres. But it only happens with the films that connect with audiences. They won't come to the theatres just because films are bound to be released every Friday.

"Consumers are more value-conscious than ever before. They totally reject films that don't seem to be worth their time and money," said Malhotra.

He sees no harm in a bunch of films being released on the same Friday.

"If two or three good films would release together, they would all get their due provided the content engages," he added.

One solution to the surfeit of releases on Friday is the Direct-To-Home (DTH) facility, whereby the more intimate character-based films like "Mai..." and "Listen...Amaya" could be premiered directly to homes via satellite.

How Older Men Tighten Their Skin

Men, reduce the look of wrinkles, sagging skin and fine lines with this affordable and effective skin tightening treatment without leaving your home.

You'll Love This Disney Movie Club Offer!

Get 4 Disney Movies For $1 With Membership. See Details. Exclusive Titles, Merchandise, Offers & Discounts. Plus, Free Shipping On Your Initial Order!

Sign up for the Webcast

Learn how to build your financial team from Top 100 Small Business Influencer, Carol Roth.

Surprising Rule Helps People In Credit Card Debt

Discover how these federal changes are keeping consumers safe and helping people pay off credit card debt faster.

Banks Are Worried Homeowners Will Do This.

Homeowners are surprised and furious. If you owe less than $625,000 on your home, you better read this.

Kid sleep troubles email series for moms

We get it. We’ve been there. Sign up for our email track to learn how to handle kids who won’t go to sleep or won’t stay in bed.

Heartburn Facts

Read About Heartburn Facts From TUMS. Check Out Heartburn History, Who Gets Heartburn and More.

Earn Cash Back On Dining Out.

It's easy to save money in the new year when you get cash back on all purchases. Learn more about simple and flexible credit card rewards here.

Starwood Credit Card

Earn 25,000 Bonus Starpoints®! Use toward Award Nights or Flights.

Read This Before You Buy Medigap Plan F

Medicare Supplement Plan F is the most popular plan option, but there's another Medigap option you should consider.

VA Mortgage Rates In 2016

VA Rates as Low as 2.75% (3.028% APR) 15 Year Fixed. Exclusive For Veteran & Military Takes 1 Min!

Insane Navy Seal Flashlight, should it be banned?

The Military has recently released technology that is now available to the public. Get yours before they run out - Limited Supply!

How This 62 Year-Old Beat Wall Street At Its Game

And the way he pulled it off will surprise you. All he had to do was take his remaining $1,500 in savings and...

What Are The Pros & Cons Of A Reverse Mortgage?

More Americans are accessing their home equity to support their retirement years. Speak with a professional and see what you may qualify for today.