Toyota and Nickelodeon Team Up for Sponge-Tastic Highlander

Jeff Perez
13 July 2013

It’s really hard to say what it is exactly that appeals to millenial car buyers these days. Apparently, one way Toyota thinks it will draw back its younger market is with a little bit of nostalgia- courtesy of a 14-year TV veteran sponge who lives in a pineapple under the sea. After seeing this sponge-UV though, we might disagree.

Nickelodeon and Toyota teamed up for a one-of-a-kind (literally) Spongebob-themed Highlander concept, set to make an official unveiling at today’s San Francisco Giants vs. San Diego Padres game at the stadium’s “Park at the Park” event.

Spongebob Concept
Spongebob Concept

On hand for the unveiling will be Spongebob himself along with (we assume) some of his seagoing friends. But before Toyota gets a chance to show off a sponge-themed SUV in the flesh, you can head on over to the Nick website and create your own spongey creation of your own. It’s bound to look better than what they came up with.

PHOTOS: See more of the Toyota Highlander Spongebob Concept

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