Vidyut Jammwal's COMMANDO in demand

glamsham.com editorial
22 February 2013
Vidyut Jammwal's COMMANDO in demand

By Glamsham Editorial

Vidyut Jammwal made his debut with John Abraham starrer FORCE and swept away various awards as debutant two years ago. Vidyut is now ready with his second release COMMANDO - A ONE MAN ARMY, directed by Dilip Ghosh and produced by Vipul Shah.

And the film is already in demand. As we hear, seven brands have approached Vidyut's upcoming film to get associated with it. It's a marvel that so many brands are keen on getting associated with the film already; keeping in mind that Vidyut is just one film old, which is seen seldom.

The credence for this goes to Vidyut's charm and high-octane scenes in the film due to which brands relating to fitness, fashion, lifestyle wish to get associated.

In COMMANDO, Vidyut will be seen performing some action-packed stunts like mid-air splits, somersaults, flip punches and impact attacks. In fact he has performed these stunts himself sans a body double.

"Given the stunts and action sequences that the film promises via trailer, audiences have given it a rave response. Within three weeks of its launch, the trailer has already amassed more than a million hits," says a source close to the production house.

"Given this rising popularity, brands have been very forthcoming in wanting to align with the film, and in turn with Vidyut. What takes this more noteworthy is the fact that getting brand associations has previously been a struggle even for a large production houses who have launched new faces, simply because they, weren't sure of the newcomer's future and acceptance by audiences," the source adds.

The source also further reveals that, "Given Vidyut's individual positioning and appeal within the fitness, sports and lifestyle space, brands across categories such as automobiles, bikes, health food, denims, eyewear, shoes and fuel, among others, have shown interest in associating with Vidyut and the marketing of COMMANDO."


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