Vintage Chevelle SS Ad Makes Simple, Powerful Statement [video]

George Kennedy
12 December 2013

We always like to watch and poke fun at ads from back in the day. The weird hair and clothing choices are typically set of by a really over-the-top spokesperson for a car that you can only now find at a Barrett-Jackson auction. This 1970 Chevrolet Chevelle ad has all of these elements, but somehow is more effective than any Chevy ad on TV today.

The ad is simple– a guy doing a bad Steve McQueen impression hops behind the wheel of a then-new ’70 Chevelle SS. He turns the engine over, and before he can pull away– well, you take a look:

It’s simple and effective. It drops knowledge on the beloved 396 big block V8, and showcases cool features that not everyone knows about, like the deploying cowl-induction hood. You might think that vent is facing the wrong way to be any good for a hood scoop, but the cowl induction hood takes advantage of the high-pressure air that builds up at the base of the windshield.

PHOTOS: See More of the 1970 Chevrolet Chevelle SS

Like we said, the ad rivals TV pitch that Chevy is making for its cars right now, and makes us lust for a time when you could walk into a dealership, plop down less then ten grand, and drive away with a 396 cubic-inch Chevelle.

Welcome to Throwback Thursday. This is our new feature where we’ll look back at car reviews and ads from days done by and poke fun at how ridiculous our hair looked 40 years ago. Enjoy!

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