'Vishwaroopam' to first release on DTH

Indo Asian News Service
10 December 2012

Chennai, Dec 10 (IANS) Actor-filmmaker Kamal Haasan has confirmed his upcoming magnum opus, bilingual film "Vishwaroopam" will be released on Direct-To-Home (DTH) platform a few hours before the theatrical release of the film.

"My film ('Vishwaroopam') will have a release via DTH before it hits the theatres. It will be a one time show and I'm certain that it will help the producers find a new revenue stream. The cost of watching the film on DTH will be approximately Rs.1,000," said Kamal in a press statement.

He says compared to the population that watches films in theatres, people who own DTH in Tamil Nadu are miniscule.

"If only three percent of population in Tamil Nadu use DTH services, then how much loss can one show of my film possibly cause the producers or theatre owners? In fact, to telecast the film on DTH will serve as a teaser to attract more audiences to cinemas," he said.

Kamal, 58, has written and directed "Vishwaroopam", which stars himself alongside Andrea Jeremiah, Pooja Kumar, Rahul Bose, Shekhar Kapur and Jaideep Ahlawat. It is releasing Jan 11 next year.

Meanwhile, the actor will meet a group of producers to discuss and debate the trend.

"Releasing movies over DTH is being criticised because it's a new trend in the cinema industry. On the contrary, DTH releases will only strengthen business," he added.

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