Wacky promotional strategy for 'Vathikuchi'

Chennai, March 12 (IANS) With just days away from its theatrical release, the team of forthcoming Tamil crime-thriller "Vathikuchi" will Tuesday promote the film through flash mobs and auto drives in the state.

"Four to five branded auto-rickshaws starting today will ply to places such as Madurai, Trichy and Coimbatore promoting the film. A bunch of youngsters will travel to these places in the autos and dance to the songs from the film," director Kinslin told IANS.

"Since the hero in the film plays an auto driver, we believed promoting through auto-rickshaws will make sense. Most of these scenes in the film were shot in crowded places of Chennai, and therefore, these youngsters will perform in such places to attract onlookers," he added.

Is the cast not joining the promotions?

"Lead actors will join the team on the release day of the film March 15 here. We have also arranged for 100 autos with banners and stickers of the film to ply in the city for the next three days," he said.

Debutant Dhileban and Anjali play the lead in the film, which is about crimes committed in the city in a different angle.

"Vathikuchi" also features Saranya Ponvannan, Sampath Raj, Jayaprakash, Raja and Rajshree. It is jointly produced by Murugadoss Productions and Fox Star Studios.

The film has music by Ghibran and cinematography by R.B. Gurudev.

Yahoo Cricket

Most Viewed

  • Sunny Leone does a Zeenat Aman; wears transparent saree!
    Sunny Leone does a Zeenat Aman; wears transparent saree!

    T-series' upcoming film EK PAHELI LEELA has been creating buzz for quite some time now. …

  • Age gracefully, don't cover the lines: Kareena Kapoor
    Age gracefully, don't cover the lines: Kareena Kapoor

    New Delhi, Feb 27 (IANS) Bollywood's fit and fabulous Kareena Kapoor is on her way to turn 35, and she's clear about not attempting to be 22! She feels the key to ageing gracefully lies in letting the "lines" be, especially when it comes to men. I hate it when I look at somebody and know that they have tried to cover the lines," Kareena told IANS in an interview on a recent visit to the capital. Looking svelte in a golden shimmering gown, exuding a rare glow and charm, Kareena shared her …

  • Alia Bhatt Finally Reveals Her Relationship With Sidharth Malhotra
    Alia Bhatt Finally Reveals Her Relationship With Sidharth Malhotra

    Sidharth Malhotra and Alia Bhatt are the new and much talked couple in the Bollywood. Recently at the launch of a show actor Sidharth Malhotra caught the photographer and asked him to give his camera. He started taking Alia Bhatt’s picture. On this situation during the music awards event, Alia Bhatt was questioned about the on going relationship with Sidharth as she has been spotted with him at different events and places together. …

  • Yahoo Movies Review: Dum Laga Ke Haisha
    Yahoo Movies Review: Dum Laga Ke Haisha

    Dum Laga Ke Haisha continuously makes you smile. This is a film with a big heart and you’ll also love watching this one for the kind of nostalgia it evokes. …

  • What’s Up? Karishma Tanna And Upen Patel Meeting Each Others Family
    What’s Up? Karishma Tanna And Upen Patel Meeting Each Others Family

    Romantic date was not just inside the Bigg Boss 8 house for the romantic couple Karishma Tanna and Upen Patel. As named by Farah Khan, UPMA celebrated Valentine’s Day together with a classy dinner date. Not just this, Karishma also took Upen to her house to meet her mother. From the time they both have got out of Bigg Boss house, the duo are spending time together with their friends and were also spotted at parties and events. …

  • When Sonam Kapoor Crashed Out On The Sets Of Prem Ratan Dhan Payo
    When Sonam Kapoor Crashed Out On The Sets Of Prem Ratan Dhan Payo

    Seems like Actress Sonam Kapoor is having her hectic schedules these days. She is been shooting in Gujarat with actor Salman Khan for their next film of Sooraj Barjatya’s Prem Ratan Dhan Payo. Take a look at the photographs of Sonam Kapoor, she just crashed out, looking so comfortable, she took a quick nap on the sets of Prem Ratan Dhan Payo. Sonam Kapoor has been attending various events and award shows and equally she is managing her shooting of her upcoming movie Prem Ratan Dhan Payo with …

  • Snapped: Deepika Padukone At Friends Wedding In Delhi
    Snapped: Deepika Padukone At Friends Wedding In Delhi

    Bollywood diva Deepika Padukone has been busy with back-to-back shootings of her upcoming films. Between all the hassles, Deepika took time out to attend her best friend’s wedding in the capital city, where she has been shooting since a while with co-star Ranbir Kapoor. Deepika Padukone had donned a Sabyasachi pink saree with elegant jewellery that finished her look. …

  • Ab Tak Chhappan 2 Movie Review
    Ab Tak Chhappan 2 Movie Review

    AB TAK CHAPPAN 2 is an 80s plot with a 90s twist with director Aejaz Gulab trying to give it a current flavor. It doesn't work. Nana Patekar is at his blistering best... …

Loading...