Why Indian Men want Fair Skin Brides


A news report, published in all major dailies in June 2012, said that a newly-married groom in Bihar committed suicide, a day after his wedding. Wondering about the reason? The neighbours, relatives and community members pestered him, to no end, over his dark-complexioned bride. So, the comparatively fairer groom did the next best thing to avoid the taunting stares: he killed himself. Leaves a bad taste in mouth, doesn’t it?

This brings us to the question: are Indian men still obsessed with marrying or dating fair complexion women? We have been told, time and again, that any successful relationship is based on love, trust, commitment and compatibility rather than looks. Then where does this obsession, about looks, come from?

A common sight at Indian weddings

Fair bride + dusky groom = acceptable match.

Dusky bride + fair groom = Are you kidding?

Recommended Read: Tips for Groom Behavior during Vidaai

This concept of finding a fair skinned wife is deeply ingrained in the mind-set of every marriageable Indian man and his parents. A mere glance at the regular matrimonial advertisements in newspapers’ classifieds and online websites reveals it all, “looking for a fair, tall, slim, beautiful, educated and homely girl for tall MBA boy, running his own business.

The reasons behind the bias

What we witness in India is the legacy that the gone by British rule has left for us to bear. British rulers would claim that they are superior to Indians because of their skin colour (anyone who studied history in school would remember the phrase 'white man's burden'). This mind-set still persists amongst the conservative masses.

Fairness in complexion is associated with innocence, spirituality and purity. Every mother wants a bahu endowed with at least fair skin for her adorable son. And their most hilarious reason is: fair bahus will give birth to fair, whiter-than-milk grandchildren.

Recommended Read: 6 Surprising Beauty Benefits of Olive Oil

Media’s contribution

Media and popular culture have left no stone unturned to further this obsession. Everything from the advertisements to television soaps have proven to us, time and again, how obsessed our society is with the idea of fair skinned daughters and daughter-in-law.

Television soaps (Saat Phere and Bidaai) too have dealt with this issue, sensitising it in rather controversial ways. Even they showed that the dark-skinned protagonist faced outright rejections despite being smart, educated and skilled. It was only after persistent efforts that they made a good match, obviously, with a fair groom.

Recommended Read: 5 Things that Change About Sex after Marriage

Last year, Indian consumerism and obsession with fairness reached a new high (or low! depending on how you felt about it) when a new beauty product was launched in the market – a vagina lightening cream. Wasn’t it already distasteful enough that fairness cream advertisements associated fair skin as the reason behind a woman’s success in all the fields of life, along with finding a good match? No wonder the companies’ manufacturing fairness creams are having a field day with a total market demand worth Rs. 2000 crore and maybe even more. And now, there are fairness creams for men and this has made them miserable too. These days, many females also reject prospective grooms (just take a look at the recent t.v. serial Dil Ki Nazar Se Khoobsurat), saying that the guy is way too dark.

This obsession with fair skin doesn’t seem to be fading any time soon. It is so far ingrained in our society that it has now become a subconscious part of our psyche. So much in the name education, emancipation, love and holy matrimony!

Most Viewed

  • Dum Laga Ke Haisha Star Bhumi Pednekar Has Lost Weight!
    Dum Laga Ke Haisha Star Bhumi Pednekar Has Lost Weight!

    Bhumi Pednekar made her Bollywood debut opposite Ayushmann Khurrana in Dum Laga Ke Haisha doesn’t actually look even tiny bit close to her character from the movie. The reason why we didn’t see Bhumi come in front of media to interact, as her character and role in the film was kept a secret from audiences. …

  • Swine flu hits Sonam, Vidhu Vinod Chopra & family
    Swine flu hits Sonam, Vidhu Vinod Chopra & family

    Actress Sonam Kapoor who was diagnosed with swine flu on Friday was moved to Kokilaben Ambani Hospital in Mumbai. …

  • Sunny Leone Recreates Zeenat Aman’s Hot Look!
    Sunny Leone Recreates Zeenat Aman’s Hot Look!

    For her upcoming film Ek Paheli Leela, Sunny Leone has recreated Zeenat Aman’s iconic look from Satyam Shivam Sundaram where she’s shown to be wearing a white sari. Elaborating on the look, director Bobby Khan says, “The way SSS captured Zeenatji’s beauty was beautiful. When I bounced the idea off Sunny, she immediately approved. Our film has glamour but we’ve kept Indian sentiments in mind, which is why she wore a spaghetti top with her sari.” Directed by Bobby Khan starring Sunny Leone, …

  • Why Is Salman Khan Sniffing Camphor And Cinnamon?
    Why Is Salman Khan Sniffing Camphor And Cinnamon?

    We had recently reported that Sonam Kapoor has tested positive for Swineflu, and after spending a brief period at Sterling hospital in Rajkot, she has been moved to a suburban hospital in Mumbai. After Sonam was diagnosed on the sets of Prem Ratan Dhan Payo, the crew has obviously been on high alert and everyone has been tested. The team is currently shooting in the garden owned by Maharani of Gondal, Kumud Kumari. …

  • When Sonam Kapoor Crashed Out On The Sets Of Prem Ratan Dhan Payo
    When Sonam Kapoor Crashed Out On The Sets Of Prem Ratan Dhan Payo

    Seems like Actress Sonam Kapoor is having her hectic schedules these days. She is been shooting in Gujarat with actor Salman Khan for their next film of Sooraj Barjatya’s Prem Ratan Dhan Payo. Take a look at the photographs of Sonam Kapoor, she just crashed out, looking so comfortable, she took a quick nap on the sets of Prem Ratan Dhan Payo. Sonam Kapoor has been attending various events and award shows and equally she is managing her shooting of her upcoming movie Prem Ratan Dhan Payo with …

  • Sunny Leone does a Zeenat Aman; wears transparent saree!
    Sunny Leone does a Zeenat Aman; wears transparent saree!

    T-series' upcoming film EK PAHELI LEELA has been creating buzz for quite some time now. …

  • Oops! Sonakshi Sinha Does It Again!
    Oops! Sonakshi Sinha Does It Again!

    Sonakshi Sinha never goes out looking for trouble, because trouble usually finds her. The actress broke her hand again! Sonakshi Sinha took to her Instagram account and posted a picture of her injured hand, wrapped in pink bandage. Last night, on Friday, Varun Dhawan threw a Badlapur success bash and the actress, like a good and supporting friend, made it to the party, even with her broken hand. …

  • Pooja Misrra Sues TV Channel: Claims 'Farah Ki Dawat' Was Her Concept
    Pooja Misrra Sues TV Channel: Claims 'Farah Ki Dawat' Was Her Concept

    The controversial Pooja Misrra, who became an overnight sensation after participating in Bigg Boss Season 5, has sued a renowned TV channel for allegedly stealing her concept of a cookery show, which is now being hosted by Farah Khan (Farah Ki Daawat). In a legal notice sent to the TV channel, which airs the show, Pooja's legal representatives have said, ''All boundaries of professionalism and decency were crossed when Colors went ahead and plagiarized 'Pooja Misrra Productions 'maiden cookery …

Loading...