Why Salman Khan has emerged as perfectionist of Bollywood?

By Enkayaar, Glamsham Editorial

Recently, most of us who are cyber nerds got a mail in the mail box that the brand promoted by Salman Khan Being Human would now be available online as well. For the fans of Salman Khan it is one significant step forward underlining the impact the brands promoted by him have. Incidentally when Salman Khan had launched Being Human ladies versions for the apparel was not planned, but women started wearing the male apparels which forced the brand promoters to launch apparel for women and children as well. In the history of brand positioning this kind of phenomenon, at least in India has not been seen, and unable to cope with the demand Being Human has decided to go online to sell the merchandise. The hysteria for owning this brand is owing to its brand ambassador Salman Khan.

He is the only superstar presently in the world of Hindi cinema, which creates such hysteria before release of his new film that the distributors re-run his old films a week or two before new release to laugh all the way to the bank. This phenomenon is more so visible in the Saat Raasta area in Bandra, in the single screen theatres, a pocket burrow of Salman Khan.

Salman Khan has indeed become a one man money spewing ATM and nobody presently is able to come any way near him. Consider the statistics, during the last 4 years after Salman Khan reinvented himself with WANTED he has delivered six super hits in four years generating a revenue of more than Rs. 850 crores. It has never happened in the history of Hindi cinema so far, and this is primarily the reason every other star is trying to follow the template that Salman has sort of patented as a package.

The present template of Salman Khan is characterized by the following fundamentals:

a. He has stopped giving precedence to the ladies associated with him in his personal life and it is the career that gets prominence.

b. He has made a heady concoction of three traits, cocky, arrogance and fun as his defining parameters of the characters that he is enacting, and it indeed is the underlining motif from WANTED to DABANNG 2.

c. Providing a helping hand to those in need, and it being done through his Being Human foundation, which is translating into tremendous goodwill and enlarged fan following.

d. Promote healthy living either through cycling, or showing his rip roaring muscles at the drop of the hat to encourage the young generation to give a serious thought to body building.

So strongly has the brand Salman emerged that he has now even done away with his favorite days to release his movies, his favourite day being Eid which he has given to Shahrukh Khan to release his CHENNAI EXPRESS.

Having been working in the industry for now more than two decades what has also tilted the balance in his favour is the fact that a generation which swooned over him in MAINE PYAR KIYA, by the time DABANGG 2 released became parents and their offspring also drool over him, so a movie of Salman Khan is a family outing, a status which perhaps no other contemporary star could stake a claim to.

Salman indeed has become a one man revenue generation model that converts everything that he touches into gold.

More on bollywood at glamsham.com

--

Did you know that you can get stories like this on the Yahoo mail app?
Download it here.

Latest News

  • Arjun Rampal growing beard for 'Daddy'

    Mumbai, April 18 (IANS) Actor Arjun Rampal is growing a beard in preparation for his role in the film "Daddy". …

  • KJO moved by 'Humari Adhuri Kahani' trailer

    Mumbai, April 18 (IANS) Filmmaker Karan Johar has found the trailer of Mohit Suri's "Humari Adhuri Kahani" to be "compelling". The film features acting talent as wonderful as the National Award winning Vidya Balan and Rajkummar Rao, as well as Emraan Hashmi. Veteran filmmaker Mahesh Bhatt has in the past said that the movie will perhaps turn out to be Suri's career best directorial. -*- A year since '2 States', Arjun nostalgic Time flies, and actor Arjun Kapoor agrees. …

  • 'Main Hoon (Part-Time) Killer' release pushed further

    Numbai, April 18 (IANS) The release date of filmmaker Faisal Saif's comedy spoof "Main Hoon (Part-Time) Killer", earlier titled "Main Hoon Rajinikanth", has been pushed forward from April 24 to a new date, which is yet to be locked. It is the same movie against the release of which superstar Rajinikanth had petitioned the Madras High Court for a stay last year, as he had felt the entertainer might defame him and upset his large fan base. Now, the Madras High Court is said to have instructed …

  • Online audition dates announced for K-POP India

    New Delhi, April 18 (IANS) The Korean Cultural Centre here has announced the online auditions of the fourth edition of K-POP 2015 festival, where artistes of the popular music genre compete with one another. In the new edition of K-POP 2015, auditions are happening on a larger scale, and not just across India, but other neighbouring countries Sri Lanka, Bhutan and Nepal are also participating. With two and ahalf months of online auditions, K-POP will continue to pore through the submissions …

  • Akshay Kumar wraps up 'Brothers' shooting

    Mumbai, April 18 (IANS) Actor Akshay Kumar has wrapped up shooting for Dharma Productions' "Brothers", which he says has turned out to be a "memorable" film. …

  • French film shot in India to compete at Cannes

    Chennai, April 18 (IANS) French film "Dheepan", parts of which have been shot in Tamil Nadu, will vie at the competition section of the 68th Cannes International Film Festival. The last Indian film to compete for coveted Palm D'Or at the prestigious gala was Shaji N. Karun's "Swaham" in 1994. India's Wide Angle Creations, led by Suresh Balaje and George Pius collaborated with Paris' Why Not Productions' "Dheepan", directed by Jacques Audiard, for shooting in India. Balaje, who will be …

  • Amitabh Bachchan And Aishwarya Rai Bachchan Launch Jewellery Showroom At A Star-Studded Event
    Amitabh Bachchan And Aishwarya Rai Bachchan Launch Jewellery Showroom At A Star-Studded Event

    Chennaiites thronged to the much awaited launch of Kalyan Jewellers’ first showroom in Chennai. Kalyan Jewellers brand ambassadors and mega stars of Indian celluloid Amitabh Bachchan, Aishwarya Rai Bachchan, Prabhu Ganesan, Nagarjuna, Shivaraj Kumar, Manju Warrier and Vikram Prabhu regaled the crowd at the inauguration of Kalyan Jewellers’ 50th showroom in South India and 78th store globally. …

  • Kangana Ranaut’s Tanu Weds Manu Returns Trailer Creates A Splash!
    Kangana Ranaut’s Tanu Weds Manu Returns Trailer Creates A Splash!

    The team of Eros International & Colour Yellow Productions’ Tanu Weds Manu Returns are back with the highly awaited sequel, Tanu Weds Manu Returns directed by Aanand L Rai, starring R.Madhavan and Kangana Ranaut!The trailer of the film that launched 3 days ago, was received with heavy applause by the audience and the industry alike and is fast trending on the social media platform.Several personalities took to a popular micro-blogging site to voice their praise –The first to talk about the …

Loading...