The sand mafia is run by two influential Banarasi families, Kashyaps and Mishras, who are at brutal feud with each other. Kashyap has an 18-year old, pretty and innocent daughter Bachchi from his first wife, Bachchi's role is played by Amyra Dastur who marks her debut in this film. On the other hand, Mishra's son Rahul (Played by Prateik) is a good-looking teenager with predictable interests for a boy of his background - Girls and Guns!
Things change when the battle-hardened and pleasure-seeking Rahul and romantic yet head strong Bachchi fall in love. Disregarding the consequences, the young lovers choose go ahead with the dictates of their hearts. What follows is a high octane action-filled drama. Manish Tiwary's ISSAQ turns into a commentary on the meaning of love in contemporary India.