Yash Raj Films archives its rich content in a digital format

By Enkayaar, Glamsham Editorial

How many of the production houses in the countryside have taken steps to archive the rich content that they have for future research and reference? It indeed is a question that could meet with a pregnant pause, as it has been the biggest lament for the film industry when it is celebrating its hundredth year to be able to reach out to the significant mileposts of Hindi cinema. Quite a lot of them have been lost to the time as we; by our nature do not seem to have a sense of preserving the material for archives and future reference.

But things may start to change with the initiative that Yash Raj Films has taken in the hundredth year of cinema, for which indeed Yash Chopra would be very proud and blessing his team from the heavens. Yash Raj films have entered into an agreement with Dell Computers whereby all of the content that has been produced by it has been catalogued in a digital format. The objective behind converting the rich data into digitized format is to ensure that when one wants to have a specific part of the content one can leverage technology to have access to it. Dell has a proprietary archival solution which Yash Raj Films has used which would facilitate instant access to its entire film content in various digital formats. The single storage solution that Dell has put in place facilitates improved protection, scalability and responsiveness, and this has been the primary reason why YRF Films chose Dell. Now the growing archives of Yash Raj Films can be made available to them at the touch of a finger.

It is a monumental step forward in the 100th year of cinema as now the awareness seems to be building up that we need to preserve our heritage and culture. Cinema indeed is a reflection of the culture, society and its prevailing ethos. Now that Yash Raj films have taken this step, one hopes that the National Film Development Corporation, which is the biggest repository of archival material for Indian cinema would also come forward and bring into service technological innovations so that for the future researchers archival material is available in a seamless manner for study. Now that cinema is forming an integral part of academic studies it is the tools of technology that would provide facilitating device to access specific content through various algorithmic combinations. One only hopes that other production houses of the country would also join in to preserve the rich cultural history of our country that may be dumped in some box somewhere. It needs to be brought out restored and provided longevity so that future generations could document the growth of cinema.

More on bollywood at glamsham.com

--

Did you know that you can get stories like this on the Yahoo mail app?
Download it here.

Latest News

  • American Ballet Theatre names Misty Copeland first black principal dancer
    American Ballet Theatre names Misty Copeland first black principal dancer

    Misty Copeland, a soloist with American Ballet Theatre, will become its first African-American female principal ballerina, the dance company, which is celebrating its 75th anniversary this year, said on Tuesday. Copeland, 32, joined American Ballet Theatre in 2001 and has been a soloist with the prestigious dance company since 2007. The Kansas City-born dancer follows in the footsteps of Desmond Richardson, a black male dancer who was made principal with the American Ballet Theatre in 1997. …

  • Will pope chew coca leaves in Bolivia? "Wait and see," Vatican says
    Will pope chew coca leaves in Bolivia? "Wait and see," Vatican says

    By Philip Pullella VATICAN CITY (Reuters) - Pope Francis will decide for himself if he chews coca leaves in order to ward off altitude sickness when he lands next week at La Paz, Bolivia, the highest international airport in the world, the Vatican said on Tuesday. A Bolivian minister said on Sunday that Francis had told government officials that he would like to chew coca leaves - the major ingredient of cocaine - when he visits.. But spokesman Father Federico Lombardi, responding at a …

  • Disney names treasurer Christine McCarthy as CFO
    Disney names treasurer Christine McCarthy as CFO

    (Reuters) - Walt Disney Co said it named Christine McCarthy as its chief financial officer. McCarthy had previously served as Disney's treasurer over the past 15 years. Disney said in June that James Rasulo, a 29-year veteran of the media company, would step down as CFO at the end of the month. (Reporting by Anya George Tharakan in Bengaluru; Editing by Joyjeet Das) …

  • I don't drive because I think a lot: Suniel Shetty

    Mumbai, June 30 (IANS) Actor Suniel Shetty has always been associated with a "macho" image, but he on Tuesday revealed that there's a "thinking" side to him as well, forcing him to avoid driving. Responding to a question about being a brand ambassador of a traffic movement but still having his car figure in an accident case, Suniel clarified that he wasn't in the car at the time of the accident and that the case is still going on. …

  • Indian rappers only rap about themselves: Baba Sehgal

    Mumbai, June 30 (IANS) One of the pioneers of rap music in India in the 1990s, Baba Sehgal says numerous Indian rappers have emerged in recent times like Yo Yo Honey Singh but the current crop are self-obsessed and rap only about themselves. "Rapping hasn't been explored in a big way in India. The rappers here only talk about themselves, or they talk about their cars or their horses," he told media at a promotional event for micro-blogging website Twitter. …

  • Suniel Shetty to be face of Mumbai Traffic Police drive

    Mumbai, June 30 (IANS) Bollywood actor Suniel Shetty was Tuesday named the brand ambassador of Mumbai Traffic Police's "Street Smart-Street Safe" initiative to emphasize the importance of following traffic rules and keeping Mumbai roads safe. "Mumbai is our financial capital and having good roads and safe roads actually depicts our financial health," said Suniel. The road safety initiative is a collaboration between the popular BBC "Top Gear" magazine and Mumbai Traffic Police and a special …

  • 8 times when Kareena Kapoor Khan made headline
    8 times when Kareena Kapoor Khan made headline

    The Kapoors need no introduction! Along with good looks, they have been blessed with acting skills …

  • Manjot Singh on playing Navjot Singh in Azharuddin biopic: People will witness serious and shy Siddh …
    Manjot Singh on playing Navjot Singh in Azharuddin biopic: People will witness serious and shy Siddh …

    After doing itsy-bitsy roles yet impactful ones in the films like OYE LUCKY! LUCKY OYE!, UDAAN …

Loading...